Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Marketing Attribution Software

Zobrx vs Airbridge

  • Updated Nov 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Zobrx #7 in Marketing Attribution Software 8.5/10 Free plan · 14-day trial Free planFree trial✓ 4 of 4 features Visit Zobrx
Airbridge #9 in Marketing Attribution Software 8.3/10 30-day trial Free trial✓ 4 of 4 features Visit Airbridge

Zobrx leads on 1 check, Airbridge on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZobrx · 8.5/10
  • Lowest starting priceAirbridge · $40/mo
  • Free planonly Zobrx
  • Free trialboth

Zobrx scores higher on our rubric for marketing attribution software: 8.5 against 8.3 out of 10; our editors rank them #7 and #9.

Zobrx offers free plan; Airbridge doesn't. Airbridge is cheaper to start at $40/mo against $79/mo.

Zobrx is the better fit for teams wanting broad attribution at low cost. Airbridge is the better fit for growing app teams on a low-cost paid plan.

  • Zobrx fits best

    Teams wanting broad attribution at low cost

  • Airbridge fits best

    Growing app teams on a low-cost paid plan

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Zobrx 8.5/10 Visit ↗ Airbridge 8.3/10 Visit ↗
At a glance
Editor score 8.5 8.3
Ranking #7 in Marketing Attribution Software #9 in Marketing Attribution Software
Best for Teams wanting broad attribution at low cost Growing app teams on a low-cost paid plan
Pricing model Free plan + paid Paid
Starting price $79/mo $40/mo (best)
Free plan ✓ (best) —
Free trial 14 days 30 days
Free trial length 14 days · no card needed 30 days
Deployment Cloud Cloud
Platforms Web Web, iOS, Android
Support Email, Live chat, Phone · 24/7 Tickets, Docs
Compliance GDPR, HIPAA, SSO/SAML, 2FA SOC 2, ISO 27001, GDPR
Integrations 92+ integrations 350+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Zobrx 4/4 · Airbridge 4/4
Multi-touch attribution ✓ ✓
Offline data attribution ✓ ✓
Revenue attribution ✓ ✓
Data warehouse export ✓ ✓
Specs
Attribution models Multi_touch Multi_touch
Journey window Not checked yet Not checked yet
Data retention Annual Annual
Our review
Pros
  • Covers Markov, Shapley, MMM, geo-lift and other attribution models
  • Connects ad, CRM, ecommerce, analytics and warehouse systems
  • Offers a free plan plus offline conversion and identity-resolution features
  • Web, mobile, and web-to-app attribution in one platform
  • Core includes revenue, funnel, and campaign reports
  • Growth adds multi-touch, fraud detection, and warehouse exports
Cons
  • The Free plan is limited to 3 Shopify stores and 1 team seat
  • The Free plan retains only the last 30 days of data
  • The product's 2024 origin means a shorter operating history
  • No free plan; the trial lasts 30 days
  • Core covers four named ad platforms
  • Growth pricing is custom, based on MAU or installs
Our verdict

Zobrx is a marketing intelligence platform for growth teams, ecommerce brands, agencies and enterprises. It brings together multi-touch attribution, marketing mix modeling, geo-lift incrementality testing, clean-room analytics, offline…

Read the review →

Airbridge is a cloud marketing measurement platform for businesses running campaigns across web and mobile apps. It connects advertising touchpoints with installs, conversions, subscriptions, purchases, and revenue, making it suitable for…

Read the review →
  1. ZobrxMarketing Attribution Software 8.5Free plan · 14-day trial
  2. AirbridgeMarketing Attribution Software 8.330-day trial

Strengths and trade-offs

  • Zobrx — where it wins

    • Covers Markov, Shapley, MMM, geo-lift and other attribution models
    • Connects ad, CRM, ecommerce, analytics and warehouse systems
    • Offers a free plan plus offline conversion and identity-resolution features

    Where it doesn't

    • The Free plan is limited to 3 Shopify stores and 1 team seat
    • The Free plan retains only the last 30 days of data
    • The product's 2024 origin means a shorter operating history

  • Airbridge — where it wins

    • Web, mobile, and web-to-app attribution in one platform
    • Core includes revenue, funnel, and campaign reports
    • Growth adds multi-touch, fraud detection, and warehouse exports

    Where it doesn't

    • No free plan; the trial lasts 30 days
    • Core covers four named ad platforms
    • Growth pricing is custom, based on MAU or installs
  • Zobrx8.5/10 · Free plan · 14-day trial

    Broad attribution coverage with a free plan and a $79 annual-billing entry tier.

    Visit ZobrxFull verdict →
  • Airbridge8.3/10 · 30-day trial

    A low-cost starting point for growing app teams needing web and mobile attribution.

    Visit AirbridgeFull verdict →

More comparisons

All marketing attribution software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update