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Head-to-head · Sales Gamification Software

SmartWinnr vs Hoopla

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score SmartWinnr #7 in Sales Gamification Software 7.8/10 Pricing on request ✓ 5 of 5 features Visit SmartWinnr
Hoopla #9 in Sales Gamification Software 7.6/10 Pricing on request · 30-day trial Free trial✓ 5 of 5 features Visit Hoopla

SmartWinnr leads on 0 checks, Hoopla on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSmartWinnr · 7.8/10
  • Free trialonly Hoopla

SmartWinnr scores higher on our rubric for sales gamification software: 7.8 against 7.6 out of 10; our editors rank them #7 and #9.

SmartWinnr is the better fit for sales teams combining contests, learning, and incentives. Hoopla is the better fit for teams wanting visible contests and recognition.

  • SmartWinnr fits best

    Sales teams combining contests, learning, and incentives

  • Hoopla fits best

    Teams wanting visible contests and recognition

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature SmartWinnr 7.8/10 Visit ↗ Hoopla 7.6/10 Visit ↗
At a glance
Editor score 7.8 7.6
Ranking #7 in Sales Gamification Software #9 in Sales Gamification Software
Best for Sales teams combining contests, learning, and incentives Teams wanting visible contests and recognition
Pricing model Paid Paid
Starting price Pricing on request Pricing on request · 30-day trial
Free plan Not checked yet —
Free trial — 30 days
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Tickets, Docs Email, Phone
Integrations 14 integrations 20+ integrations
Built for Enterprise, Mid-market Small business, Mid-market, Enterprise
Features SmartWinnr 5/5 · Hoopla 5/5
CRM integration ✓ ✓
Sales contests ✓ ✓
Leaderboards ✓ ✓
Rewards and incentives ✓ ✓
Mobile app ✓ ✓
Specs
Leaderboard scope Both Both
Our review
Pros
  • Combines contests, leaderboards, learning, coaching, roleplays, and incentives
  • Connects with CRM, LMS, identity, communication, and data systems
  • Supports web, iOS, Android, and API access
  • Real-time leaderboards cover individual and team sales rankings
  • Supports contests, KPI tracking, recognition, points, and rewards
  • Connects with major CRMs, collaboration tools, and APIs
Cons
  • Pricing requires contact with the vendor
  • Its broad feature set may exceed contest-only requirements
  • Enterprise-oriented capabilities may require structured implementation
  • Pricing requires a conversation with sales
  • There is no free plan
  • Best suited to KPI-driven teams with performance data
Our verdict

SmartWinnr is an enterprise sales enablement platform for sales, training, and enablement teams, particularly in regulated and performance-driven industries. It brings together sales contests and challenges, individual and team…

Read the review →

Hoopla is a sales gamification and recognition platform for inside, remote, hybrid, and other KPI-driven teams. It supports sales, customer success, and customer support use cases by turning CRM and operational data into live leaderboards,…

Read the review →
  1. SmartWinnrSales Gamification Software 7.8Pricing on request
  2. HooplaSales Gamification Software 7.6Pricing on request · 30-day trial

Strengths and trade-offs

  • SmartWinnr — where it wins

    • Combines contests, leaderboards, learning, coaching, roleplays, and incentives
    • Connects with CRM, LMS, identity, communication, and data systems
    • Supports web, iOS, Android, and API access

    Where it doesn't

    • Pricing requires contact with the vendor
    • Its broad feature set may exceed contest-only requirements
    • Enterprise-oriented capabilities may require structured implementation
  • Hoopla — where it wins

    • Real-time leaderboards cover individual and team sales rankings
    • Supports contests, KPI tracking, recognition, points, and rewards
    • Connects with major CRMs, collaboration tools, and APIs

    Where it doesn't

    • Pricing requires a conversation with sales
    • There is no free plan
    • Best suited to KPI-driven teams with performance data
  • SmartWinnr7.8/10 · Pricing on request

    A broad sales performance platform for contests, learning, coaching, and incentives.

    Visit SmartWinnrFull verdict →
  • Hoopla7.6/10 · Pricing on request · 30-day trial

    A broad sales gamification suite for teams that want visible performance contests.

    Visit HooplaFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update