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Head-to-head · IT Service Catalog Software

ServiceNow Service Catalog vs OpenText SMAX

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score ServiceNow Service Catalog #1 in IT Service Catalog Software 9.3/10 Pricing on request ✓ 5 of 5 features Visit ServiceNow
OpenText SMAX #5 in IT Service Catalog Software 8.5/10 Pricing on request · 14-day trial Free trial✓ 1 of 5 features Visit OpenText SMAX

ServiceNow Service Catalog leads on 0 checks, OpenText SMAX on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreServiceNow Service Catalog · 9.3/10
  • Free trialonly OpenText SMAX
  • Most featuresServiceNow Service Catalog · 5 of 5

ServiceNow Service Catalog scores higher on our rubric for it service catalog software: 9.3 against 8.5 out of 10; our editors rank them #1 and #5.

ServiceNow Service Catalog is the better fit for large enterprises needing dedicated catalog workflows. OpenText SMAX is the better fit for enterprises needing comprehensive ITIL service management.

  • ServiceNow Service Catalog fits best

    Large enterprises needing dedicated catalog workflows

  • OpenText SMAX fits best

    Enterprises needing comprehensive ITIL service management

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Side by side

Feature ServiceNow Service Catalog 9.3/10 Visit ↗ OpenText SMAX 8.5/10 Visit ↗
At a glance
Editor score 9.3 8.5
Ranking #1 in IT Service Catalog Software #5 in IT Service Catalog Software
Best for Large enterprises needing dedicated catalog workflows Enterprises needing comprehensive ITIL service management
Pricing model Paid Paid
Starting price — —
Free plan — —
Free trial — 14 days
Deployment Cloud Cloud, Self-hosted
Platforms Web Web, iOS, Android
Support Community, Docs Docs
Integrations 4 integrations 5 integrations
Built for Mid-market, Enterprise Mid-market, Enterprise
Features ServiceNow Service Catalog 5/5 · OpenText SMAX 1/5
Request portal ✓ (best) Not checked yet
Approval workflows ✓ ✓
Eligibility rules ✓ (best) Not checked yet
Fulfillment automation ✓ (best) Not checked yet
Service ownership ✓ (best) Not checked yet
Specs
Catalog item limit Not checked yet Not checked yet
Our review
Pros
  • Guided catalog creation with Catalog Builder
  • Multi-step approvals and automated fulfillment workflows
  • Eligibility rules and ownership controls for catalog access
  • Broad ITIL-aligned catalog, incident, change, knowledge, and CMDB capabilities
  • Codeless workflow configuration with self-service portal and mobile apps
  • AI-assisted change analytics plus multi-tenant deployment support
Cons
  • Pricing requires contacting sales
  • The listed platform is web-based
  • Advanced capabilities require higher ITSM tiers
  • Pricing requires a sales conversation rather than a published entry price
  • The hosted trial lasts 14 days and there is no permanent free plan
  • Its broad scope may exceed the needs of teams seeking a narrow catalog tool
Our verdict

ServiceNow Service Catalog helps organizations publish products, services, and information through self-service experiences. Employees and customers can browse catalog items, submit requests, track progress, and complete approvals. It is…

Read the review →

OpenText SMAX, now presented as OpenText Service Management, is an IT service management platform for organizations coordinating IT services, assets, configuration items, and broader enterprise services. Its scope covers ITIL-aligned…

Read the review →
  1. ServiceNow Service CatalogIT Service Catalog Software 9.3Pricing on request
  2. OpenText SMAXIT Service Catalog Software 8.5Pricing on request · 14-day trial

Strengths and trade-offs

  • ServiceNow Service Catalog — where it wins

    • Guided catalog creation with Catalog Builder
    • Multi-step approvals and automated fulfillment workflows
    • Eligibility rules and ownership controls for catalog access

    Where it doesn't

    • Pricing requires contacting sales
    • The listed platform is web-based
    • Advanced capabilities require higher ITSM tiers
  • OpenText SMAX — where it wins

    • Broad ITIL-aligned catalog, incident, change, knowledge, and CMDB capabilities
    • Codeless workflow configuration with self-service portal and mobile apps
    • AI-assisted change analytics plus multi-tenant deployment support

    Where it doesn't

    • Pricing requires a sales conversation rather than a published entry price
    • The hosted trial lasts 14 days and there is no permanent free plan
    • Its broad scope may exceed the needs of teams seeking a narrow catalog tool
  • ServiceNow Service Catalog9.3/10 · Pricing on request

    A deep enterprise catalog with guided creation, eligibility rules, approvals, and fulfillment automation.

    Visit ServiceNowFull verdict →
  • OpenText SMAX8.5/10 · Pricing on request · 14-day trial

    A broad ITIL-aligned platform for enterprises that need catalog, workflow, CMDB, and change control.

    Visit OpenText SMAXFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update