Head-to-head · Customer Relationship Management - Small Business Software
Salesforce Sales Cloud vs Act!
Salesforce Sales Cloud leads on 2 checks, Act! on 0, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreSalesforce Sales Cloud · 9.0/10
- Lowest starting priceSalesforce Sales Cloud · $25/user/mo
- Free planonly Salesforce Sales Cloud
- Free trialboth
Salesforce Sales Cloud scores higher on our rubric for customer relationship management - small business software: 9.0 against 8.9 out of 10; our editors rank them #5 and #6.
Salesforce Sales Cloud offers free plan; Act! doesn't. Salesforce Sales Cloud is cheaper to start at $25/user/mo against $30/user/mo.
Salesforce Sales Cloud is the better fit for small teams that expect to grow into a broader CRM. Act! is the better fit for growing SMBs seeking CRM and marketing tools.
- Salesforce Sales Cloud fits best
Small teams that expect to grow into a broader CRM
- Act! fits best
Growing SMBs seeking CRM and marketing tools
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Side by side
| Feature | Salesforce Sales Cloud 9.0/10 Visit ↗ | Act! 8.9/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.0 | 8.9 |
| Ranking | #5 in Customer Relationship Management - Small Business Software | #6 in Customer Relationship Management - Small Business Software |
| Best for | Small teams that expect to grow into a broader CRM | Growing SMBs seeking CRM and marketing tools |
| Pricing model | Free plan + paid | Paid |
| Starting price | $25/user/mo (best) | $30/user/mo |
| Free plan | ✓ (best) | — |
| Free trial | 30 days | 14 days |
| Free trial length | 30 days · no card needed | 14 days · no card needed |
| Deployment | Cloud, Mobile | Cloud, Self-hosted, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Phone, Community, Docs · 24/7 | Email, Live chat, Phone, Tickets, Docs |
| Integrations | 10 integrations | 14 integrations |
| Built for | Small business, Mid-market, Enterprise | Solo, Small business, Mid-market |
| Features Salesforce Sales Cloud 0/4 · Act! 0/4 | ||
| Workflow automation | Not checked yet | Not checked yet |
| Email marketing | Not checked yet | Not checked yet |
| Lead scoring | Not checked yet | Not checked yet |
| Sales forecasting | Not checked yet | Not checked yet |
| Specs | ||
| Sales pipelines | Not checked yet | Not checked yet |
| Contact limit | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Salesforce Sales Cloud brings lead, account, contact, and opportunity management together with pipeline tracking, forecasting, activity capture, reporting, and AI-assisted prioritization. It is aimed at sales teams across small businesses,… Read the review → |
Act! brings contact management, sales opportunities, communications, and reporting together with email marketing tools. It is aimed at small businesses and relationship-focused teams, including independent professionals and growing… Read the review → |
Strengths and trade-offs
Salesforce Sales Cloud — where it wins
- Free Suite covers core records, mobile access, and email integration.
- Pipeline management, forecasting, reports, and AI prioritization support sales work.
- Integrates with tools including Gmail, Outlook, Slack, and QuickBooks.
Where it doesn't
- Paid plans rise from $25 to $550 per user per month.
- Several paid tiers are billed annually rather than monthly.
- Its plan breadth may exceed the needs of teams seeking a simple CRM.
Act! — where it wins
- Combines visual sales pipelines with email campaigns and marketing automation.
- Integrates with Outlook, Google, accounting, ecommerce, and support tools.
- Offers web, mobile, cloud, and self-hosted deployment options.
Where it doesn't
- No free plan; annual plans start at $30 per user per month.
- Marketing automation and lead scoring require the Ultimate plan.
- The tiered feature set may be more than a CRM-only team needs.
- Salesforce Sales Cloud9.0/10 · Free plan · 30-day trial
A broad sales CRM with a free entry point and paid plans that scale quickly in cost.
Visit SalesforceFull verdict → - Act!8.9/10 · 14-day trial
A broad CRM and marketing toolkit, with annual paid plans starting at $30 per user monthly.
Visit Act!Full verdict →
More comparisons
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- Act! vs Vtiger CRM
- Act! vs Bitrix24 CRM
All customer relationship management - small business software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update







