Head-to-head · Customer Relationship Management - Small Business Software
Act! vs Bitrix24 CRM
Act! leads on 1 check, Bitrix24 CRM on 1, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreAct! · 8.9/10
- Lowest starting priceAct! · $30/user/mo
- Free planonly Bitrix24 CRM
- Free trialboth
Act! scores higher on our rubric for customer relationship management - small business software: 8.9 against 8.7 out of 10; our editors rank them #6 and #8.
Bitrix24 CRM offers free plan; Act! doesn't. Act! is cheaper to start at $30/user/mo against $49/user/mo.
Act! is the better fit for growing SMBs seeking CRM and marketing tools. Bitrix24 CRM is the better fit for teams needing broad collaboration and deployment options.
- Act! fits best
Growing SMBs seeking CRM and marketing tools
- Bitrix24 CRM fits best
Teams needing broad collaboration and deployment options
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Side by side
| Feature | Act! 8.9/10 Visit ↗ | Bitrix24 CRM 8.7/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.9 | 8.7 |
| Ranking | #6 in Customer Relationship Management - Small Business Software | #8 in Customer Relationship Management - Small Business Software |
| Best for | Growing SMBs seeking CRM and marketing tools | Teams needing broad collaboration and deployment options |
| Pricing model | Paid | Free plan + paid |
| Starting price | $30/user/mo (best) | $49/mo |
| Free plan | — | ✓ (best) |
| Free trial | 14 days | 15 days |
| Free trial length | 14 days · no card needed | 15 days · no card needed |
| Deployment | Cloud, Self-hosted, Mobile | Cloud, Self-hosted, Desktop, Mobile |
| Platforms | Web, iOS, Android | Web, Windows, macOS, iOS, Android |
| Support | Email, Live chat, Phone, Tickets, Docs | Live chat, Docs, Email |
| Compliance | SOC 2, GDPR, 2FA | GDPR, HIPAA, ISO 27001, PCI DSS, 2FA |
| Integrations | 14 integrations | 790+ integrations |
| Built for | Solo, Small business, Mid-market | Solo, Small business, Mid-market, Enterprise |
| Features Act! 0/4 · Bitrix24 CRM 0/4 | ||
| Workflow automation | Not checked yet | Not checked yet |
| Email marketing | Not checked yet | Not checked yet |
| Lead scoring | Not checked yet | Not checked yet |
| Sales forecasting | Not checked yet | Not checked yet |
| Specs | ||
| Sales pipelines | Not checked yet | Not checked yet |
| Contact limit | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Act! brings contact management, sales opportunities, communications, and reporting together with email marketing tools. It is aimed at small businesses and relationship-focused teams, including independent professionals and growing… Read the review → |
Bitrix24 CRM brings lead, contact, company, and deal management together with tasks, communications, workflows, and customer support tools. It is aimed at organizations from solo operators and small teams through mid-market and enterprise,… Read the review → |
Strengths and trade-offs
Act! — where it wins
- Combines visual sales pipelines with email campaigns and marketing automation.
- Integrates with Outlook, Google, accounting, ecommerce, and support tools.
- Offers web, mobile, cloud, and self-hosted deployment options.
Where it doesn't
- No free plan; annual plans start at $30 per user per month.
- Marketing automation and lead scoring require the Ultimate plan.
- The tiered feature set may be more than a CRM-only team needs.
Bitrix24 CRM — where it wins
- Free plan combines basic CRM with tasks, calendars, chat, and video calls.
- Automation covers emails, tasks, notifications, assignments, and recurring deals.
- Cloud, desktop, mobile, API, and self-hosted options support varied deployments.
Where it doesn't
- Plan pricing is per organization, so it may become costly as needs grow.
- The broad workspace may be more than teams seeking a narrowly focused CRM need.
- Enterprise plan starts at $579 per organization monthly.
- Act!8.9/10 · 14-day trial
A broad CRM and marketing toolkit, with annual paid plans starting at $30 per user monthly.
Visit Act!Full verdict → - Bitrix24 CRM8.7/10 · Free plan · 15-day trial
A broad CRM and collaboration workspace with a free plan and self-hosted option.
Visit Bitrix24Full verdict →
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All customer relationship management - small business software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update







