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Head-to-head · Customer Relationship Management - Small Business Software

Act! vs Bitrix24 CRM

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Act! #6 in Customer Relationship Management - Small Business Software 8.9/10 14-day trial Free trial✓ 0 of 4 features Visit Act!
Bitrix24 CRM #8 in Customer Relationship Management - Small Business Software 8.7/10 Free plan · 15-day trial Free planFree trial✓ 0 of 4 features Visit Bitrix24

Act! leads on 1 check, Bitrix24 CRM on 1, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAct! · 8.9/10
  • Lowest starting priceAct! · $30/user/mo
  • Free planonly Bitrix24 CRM
  • Free trialboth

Act! scores higher on our rubric for customer relationship management - small business software: 8.9 against 8.7 out of 10; our editors rank them #6 and #8.

Bitrix24 CRM offers free plan; Act! doesn't. Act! is cheaper to start at $30/user/mo against $49/user/mo.

Act! is the better fit for growing SMBs seeking CRM and marketing tools. Bitrix24 CRM is the better fit for teams needing broad collaboration and deployment options.

  • Act! fits best

    Growing SMBs seeking CRM and marketing tools

  • Bitrix24 CRM fits best

    Teams needing broad collaboration and deployment options

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Act! 8.9/10 Visit ↗ Bitrix24 CRM 8.7/10 Visit ↗
At a glance
Editor score 8.9 8.7
Ranking #6 in Customer Relationship Management - Small Business Software #8 in Customer Relationship Management - Small Business Software
Best for Growing SMBs seeking CRM and marketing tools Teams needing broad collaboration and deployment options
Pricing model Paid Free plan + paid
Starting price $30/user/mo (best) $49/mo
Free plan — ✓ (best)
Free trial 14 days 15 days
Free trial length 14 days · no card needed 15 days · no card needed
Deployment Cloud, Self-hosted, Mobile Cloud, Self-hosted, Desktop, Mobile
Platforms Web, iOS, Android Web, Windows, macOS, iOS, Android
Support Email, Live chat, Phone, Tickets, Docs Live chat, Docs, Email
Compliance SOC 2, GDPR, 2FA GDPR, HIPAA, ISO 27001, PCI DSS, 2FA
Integrations 14 integrations 790+ integrations
Built for Solo, Small business, Mid-market Solo, Small business, Mid-market, Enterprise
Features Act! 0/4 · Bitrix24 CRM 0/4
Workflow automation Not checked yet Not checked yet
Email marketing Not checked yet Not checked yet
Lead scoring Not checked yet Not checked yet
Sales forecasting Not checked yet Not checked yet
Specs
Sales pipelines Not checked yet Not checked yet
Contact limit Not checked yet Not checked yet
Our review
Pros
  • Combines visual sales pipelines with email campaigns and marketing automation.
  • Integrates with Outlook, Google, accounting, ecommerce, and support tools.
  • Offers web, mobile, cloud, and self-hosted deployment options.
  • Free plan combines basic CRM with tasks, calendars, chat, and video calls.
  • Automation covers emails, tasks, notifications, assignments, and recurring deals.
  • Cloud, desktop, mobile, API, and self-hosted options support varied deployments.
Cons
  • No free plan; annual plans start at $30 per user per month.
  • Marketing automation and lead scoring require the Ultimate plan.
  • The tiered feature set may be more than a CRM-only team needs.
  • Plan pricing is per organization, so it may become costly as needs grow.
  • The broad workspace may be more than teams seeking a narrowly focused CRM need.
  • Enterprise plan starts at $579 per organization monthly.
Our verdict

Act! brings contact management, sales opportunities, communications, and reporting together with email marketing tools. It is aimed at small businesses and relationship-focused teams, including independent professionals and growing…

Read the review →

Bitrix24 CRM brings lead, contact, company, and deal management together with tasks, communications, workflows, and customer support tools. It is aimed at organizations from solo operators and small teams through mid-market and enterprise,…

Read the review →
  1. Act!Customer Relationship Management - Small Business Software 8.914-day trial
  2. Bitrix24 CRMCustomer Relationship Management - Small Business Software 8.7Free plan · 15-day trial

Strengths and trade-offs

  • Act! — where it wins

    • Combines visual sales pipelines with email campaigns and marketing automation.
    • Integrates with Outlook, Google, accounting, ecommerce, and support tools.
    • Offers web, mobile, cloud, and self-hosted deployment options.

    Where it doesn't

    • No free plan; annual plans start at $30 per user per month.
    • Marketing automation and lead scoring require the Ultimate plan.
    • The tiered feature set may be more than a CRM-only team needs.
  • Bitrix24 CRM — where it wins

    • Free plan combines basic CRM with tasks, calendars, chat, and video calls.
    • Automation covers emails, tasks, notifications, assignments, and recurring deals.
    • Cloud, desktop, mobile, API, and self-hosted options support varied deployments.

    Where it doesn't

    • Plan pricing is per organization, so it may become costly as needs grow.
    • The broad workspace may be more than teams seeking a narrowly focused CRM need.
    • Enterprise plan starts at $579 per organization monthly.
  • Act!8.9/10 · 14-day trial

    A broad CRM and marketing toolkit, with annual paid plans starting at $30 per user monthly.

    Visit Act!Full verdict →
  • Bitrix24 CRM8.7/10 · Free plan · 15-day trial

    A broad CRM and collaboration workspace with a free plan and self-hosted option.

    Visit Bitrix24Full verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update