HubSpot CRM vs Act!

HubSpot CRM9.4Visit Act!8.9Visit

Higher score HubSpot CRM #1 in Customer Relationship Management - Small Business Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit HubSpot

vs

Act! #6 in Customer Relationship Management - Small Business Software 8.9/10 14-day trial Free trial✓ 0 of 4 features Visit Act!

• HubSpot CRM fits best

  Small businesses wanting a broad free CRM

• Act! fits best

  Growing SMBs seeking CRM and marketing tools

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Side by side

Feature	HubSpot CRM 9.4/10 Visit ↗	Act! 8.9/10 Visit ↗
At a glance
Editor score	9.4	8.9
Ranking	#1 in Customer Relationship Management - Small Business Software	#6 in Customer Relationship Management - Small Business Software
Best for	Small businesses wanting a broad free CRM	Growing SMBs seeking CRM and marketing tools
Pricing model	Free plan + paid	Paid
Starting price	—	$30/user/mo
Free plan	✓ (best)	—
Free trial	14 days	14 days
Free trial length	14 days	14 days · no card needed
Deployment	Cloud, Mobile	Cloud, Self-hosted, Mobile
Platforms	Web, iOS, Android	Web, iOS, Android
Support	Email, Phone, Live chat, Community, Docs	Email, Live chat, Phone, Tickets, Docs
Compliance	SOC 2, GDPR, SSO/SAML	SOC 2, GDPR, 2FA
Integrations	1,800+ integrations	14 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Solo, Small business, Mid-market
Features HubSpot CRM 0/4 · Act! 0/4
Workflow automation	Not checked yet	Not checked yet
Email marketing	Not checked yet	Not checked yet
Lead scoring	Not checked yet	Not checked yet
Sales forecasting	Not checked yet	Not checked yet
Specs
Sales pipelines	Not checked yet	Not checked yet
Contact limit	Not checked yet	Not checked yet
Our review
Pros	Free plan includes contacts, deal pipeline, quotes, live chat, and scheduling Visual pipelines, email tools, reporting, and AI features support daily sales work Web and mobile access with 1,800 integrations, including Slack and Shopify	Combines visual sales pipelines with email campaigns and marketing automation. Integrates with Outlook, Google, accounting, ecommerce, and support tools. Offers web, mobile, cloud, and self-hosted deployment options.
Cons	Advanced sales automation and controls require paid tiers Broad sales, marketing, service, and content scope may exceed a simple CRM need Starter and Professional tiers add HubSpot Credits, so plan comparison takes care	No free plan; annual plans start at $30 per user per month. Marketing automation and lead scoring require the Ultimate plan. The tiered feature set may be more than a CRM-only team needs.
Our verdict	HubSpot CRM brings customer records, deal tracking, tasks, reporting, and communication history into one cloud product for sales, marketing, service, and operations teams. Small businesses can start with contact management, a visual deal… Read the review →	Act! brings contact management, sales opportunities, communications, and reporting together with email marketing tools. It is aimed at small businesses and relationship-focused teams, including independent professionals and growing… Read the review →

Strengths and trade-offs

• HubSpot CRM — where it wins

  • Free plan includes contacts, deal pipeline, quotes, live chat, and scheduling
  • Visual pipelines, email tools, reporting, and AI features support daily sales work
  • Web and mobile access with 1,800 integrations, including Slack and Shopify

  Where it doesn't

  • Advanced sales automation and controls require paid tiers
  • Broad sales, marketing, service, and content scope may exceed a simple CRM need
  • Starter and Professional tiers add HubSpot Credits, so plan comparison takes care

• Act! — where it wins

  • Combines visual sales pipelines with email campaigns and marketing automation.
  • Integrates with Outlook, Google, accounting, ecommerce, and support tools.
  • Offers web, mobile, cloud, and self-hosted deployment options.

  Where it doesn't

  • No free plan; annual plans start at $30 per user per month.
  • Marketing automation and lead scoring require the Ultimate plan.
  • The tiered feature set may be more than a CRM-only team needs.

• HubSpot CRM9.4/10 · Free plan · 14-day trial

  A broad CRM with a useful free starting point and room to add sales automation.

  Visit HubSpotFull verdict →
• Act!8.9/10 · 14-day trial

  A broad CRM and marketing toolkit, with annual paid plans starting at $30 per user monthly.

  Visit Act!Full verdict →