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Head-to-head · Customer Relationship Management - Small Business Software

Zoho CRM vs Act!

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Zoho CRM #2 in Customer Relationship Management - Small Business Software 9.3/10 Free plan · 15-day trial Free planFree trial✓ 0 of 4 features Visit Zoho CRM
Act! #6 in Customer Relationship Management - Small Business Software 8.9/10 14-day trial Free trial✓ 0 of 4 features Visit Act!

Zoho CRM leads on 2 checks, Act! on 0, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoho CRM · 9.3/10
  • Lowest starting priceZoho CRM · $14/user/mo
  • Free planonly Zoho CRM
  • Free trialboth

Zoho CRM scores higher on our rubric for customer relationship management - small business software: 9.3 against 8.9 out of 10; our editors rank them #2 and #6.

Zoho CRM offers free plan; Act! doesn't. Zoho CRM is cheaper to start at $14/user/mo against $30/user/mo.

Zoho CRM is the better fit for value-focused teams needing full CRM breadth. Act! is the better fit for growing SMBs seeking CRM and marketing tools.

  • Zoho CRM fits best

    Value-focused teams needing full CRM breadth

  • Act! fits best

    Growing SMBs seeking CRM and marketing tools

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Zoho CRM 9.3/10 Visit ↗ Act! 8.9/10 Visit ↗
At a glance
Editor score 9.3 8.9
Ranking #2 in Customer Relationship Management - Small Business Software #6 in Customer Relationship Management - Small Business Software
Best for Value-focused teams needing full CRM breadth Growing SMBs seeking CRM and marketing tools
Pricing model Free plan + paid Paid
Starting price $14/user/mo (best) $30/user/mo
Free plan ✓ (best) —
Free trial 15 days 14 days
Free trial length 15 days · no card needed 14 days · no card needed
Deployment Cloud, Mobile Cloud, Self-hosted, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Live chat, Phone, Tickets, Community, Docs Email, Live chat, Phone, Tickets, Docs
Compliance GDPR SOC 2, GDPR, 2FA
Integrations 1,100+ integrations 14 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features Zoho CRM 0/4 · Act! 0/4
Workflow automation Not checked yet Not checked yet
Email marketing Not checked yet Not checked yet
Lead scoring Not checked yet Not checked yet
Sales forecasting Not checked yet Not checked yet
Specs
Sales pipelines Not checked yet Not checked yet
Contact limit Not checked yet Not checked yet
Our review
Pros
  • Free plan supports up to 3 users, with a 15-day free trial also available.
  • Combines pipeline management, workflow automation, campaigns, and analytics.
  • Zia AI, mobile offline updates, and integrations across business applications.
  • Combines visual sales pipelines with email campaigns and marketing automation.
  • Integrates with Outlook, Google, accounting, ecommerce, and support tools.
  • Offers web, mobile, cloud, and self-hosted deployment options.
Cons
  • Free access is capped at 3 users.
  • The $14 Standard price requires annual billing; monthly billing costs $20.
  • The breadth of sales, marketing, and customization tools may exceed a team's needs.
  • No free plan; annual plans start at $30 per user per month.
  • Marketing automation and lead scoring require the Ultimate plan.
  • The tiered feature set may be more than a CRM-only team needs.
Our verdict

Zoho CRM brings lead, contact, account, and deal management together with sales pipelines, customer communications, campaigns, and analytics. It is aimed at sales teams and customer-facing organizations, with fit ranging from solo…

Read the review →

Act! brings contact management, sales opportunities, communications, and reporting together with email marketing tools. It is aimed at small businesses and relationship-focused teams, including independent professionals and growing…

Read the review →
  1. Zoho CRMCustomer Relationship Management - Small Business Software 9.3Free plan · 15-day trial
  2. Act!Customer Relationship Management - Small Business Software 8.914-day trial

Strengths and trade-offs

  • Zoho CRM — where it wins

    • Free plan supports up to 3 users, with a 15-day free trial also available.
    • Combines pipeline management, workflow automation, campaigns, and analytics.
    • Zia AI, mobile offline updates, and integrations across business applications.

    Where it doesn't

    • Free access is capped at 3 users.
    • The $14 Standard price requires annual billing; monthly billing costs $20.
    • The breadth of sales, marketing, and customization tools may exceed a team's needs.
  • Act! — where it wins

    • Combines visual sales pipelines with email campaigns and marketing automation.
    • Integrates with Outlook, Google, accounting, ecommerce, and support tools.
    • Offers web, mobile, cloud, and self-hosted deployment options.

    Where it doesn't

    • No free plan; annual plans start at $30 per user per month.
    • Marketing automation and lead scoring require the Ultimate plan.
    • The tiered feature set may be more than a CRM-only team needs.
  • Zoho CRM9.3/10 · Free plan · 15-day trial

    Broad sales and marketing CRM with a free tier and paid plans from $14 per user monthly, billed annually.

    Visit Zoho CRMFull verdict →
  • Act!8.9/10 · 14-day trial

    A broad CRM and marketing toolkit, with annual paid plans starting at $30 per user monthly.

    Visit Act!Full verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update