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Head-to-head · Customer Relationship Management - Small Business Software

Act! vs Vtiger CRM

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Act! #6 in Customer Relationship Management - Small Business Software 8.9/10 14-day trial Free trial✓ 0 of 4 features Visit Act!
Vtiger CRM #7 in Customer Relationship Management - Small Business Software 8.8/10 Free plan Free plan✓ 0 of 4 features Visit Vtiger

Act! leads on 0 checks, Vtiger CRM on 2, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAct! · 8.9/10
  • Lowest starting priceVtiger CRM · $12/user/mo
  • Free planonly Vtiger CRM
  • Free trialonly Act!

Act! scores higher on our rubric for customer relationship management - small business software: 8.9 against 8.8 out of 10; our editors rank them #6 and #7.

Vtiger CRM offers free plan; Act! doesn't. Vtiger CRM is cheaper to start at $12/user/mo against $30/user/mo.

Act! is the better fit for growing SMBs seeking CRM and marketing tools. Vtiger CRM is the better fit for SMBs wanting CRM, service and AI in one suite.

  • Act! fits best

    Growing SMBs seeking CRM and marketing tools

  • Vtiger CRM fits best

    SMBs wanting CRM, service and AI in one suite

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Act! 8.9/10 Visit ↗ Vtiger CRM 8.8/10 Visit ↗
At a glance
Editor score 8.9 8.8
Ranking #6 in Customer Relationship Management - Small Business Software #7 in Customer Relationship Management - Small Business Software
Best for Growing SMBs seeking CRM and marketing tools SMBs wanting CRM, service and AI in one suite
Pricing model Paid Free plan + paid
Starting price $30/user/mo $12/user/mo (best)
Free plan — ✓ (best)
Free trial 14 days —
Deployment Cloud, Self-hosted, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Live chat, Phone, Tickets, Docs Email, Live chat · 24/7
Compliance SOC 2, GDPR, 2FA ISO 27001, GDPR
Integrations 14 integrations 500+ integrations
Built for Solo, Small business, Mid-market Small business, Mid-market, Enterprise
Features Act! 0/4 · Vtiger CRM 0/4
Workflow automation Not checked yet Not checked yet
Email marketing Not checked yet Not checked yet
Lead scoring Not checked yet Not checked yet
Sales forecasting Not checked yet Not checked yet
Specs
Sales pipelines Not checked yet Not checked yet
Contact limit Not checked yet Not checked yet
Our review
Pros
  • Combines visual sales pipelines with email campaigns and marketing automation.
  • Integrates with Outlook, Google, accounting, ecommerce, and support tools.
  • Offers web, mobile, cloud, and self-hosted deployment options.
  • Free plan includes lead and contact management, campaigns and a mobile app
  • Paid tiers add sales and marketing automation, customer portals and AI
  • Works with Gmail, Outlook, WhatsApp, QuickBooks and other listed tools
Cons
  • No free plan; annual plans start at $30 per user per month.
  • Marketing automation and lead scoring require the Ultimate plan.
  • The tiered feature set may be more than a CRM-only team needs.
  • Advanced features are spread across several paid plans
  • Annual and monthly prices differ across paid tiers
  • Broad sales, marketing and service scope may exceed a simple CRM need
Our verdict

Act! brings contact management, sales opportunities, communications, and reporting together with email marketing tools. It is aimed at small businesses and relationship-focused teams, including independent professionals and growing…

Read the review →

Vtiger CRM brings sales, marketing and customer service work into one cloud-based suite, with mobile apps for iOS and Android. Small and midsize businesses can use it for lead and contact management, deal pipelines, email campaigns,…

Read the review →
  1. Act!Customer Relationship Management - Small Business Software 8.914-day trial
  2. Vtiger CRMCustomer Relationship Management - Small Business Software 8.8Free plan

Strengths and trade-offs

  • Act! — where it wins

    • Combines visual sales pipelines with email campaigns and marketing automation.
    • Integrates with Outlook, Google, accounting, ecommerce, and support tools.
    • Offers web, mobile, cloud, and self-hosted deployment options.

    Where it doesn't

    • No free plan; annual plans start at $30 per user per month.
    • Marketing automation and lead scoring require the Ultimate plan.
    • The tiered feature set may be more than a CRM-only team needs.

  • Vtiger CRM — where it wins

    • Free plan includes lead and contact management, campaigns and a mobile app
    • Paid tiers add sales and marketing automation, customer portals and AI
    • Works with Gmail, Outlook, WhatsApp, QuickBooks and other listed tools

    Where it doesn't

    • Advanced features are spread across several paid plans
    • Annual and monthly prices differ across paid tiers
    • Broad sales, marketing and service scope may exceed a simple CRM need
  • Act!8.9/10 · 14-day trial

    A broad CRM and marketing toolkit, with annual paid plans starting at $30 per user monthly.

    Visit Act!Full verdict →
  • Vtiger CRM8.8/10 · Free plan

    A broad CRM suite with a free entry tier and sales, marketing, service and AI features.

    Visit VtigerFull verdict →

More comparisons

All customer relationship management - small business software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update