Head-to-head · Customer Relationship Management - Small Business Software
Pipedrive vs Act!
Pipedrive leads on 0 checks, Act! on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scorePipedrive · 9.2/10
- Free trialboth
Pipedrive scores higher on our rubric for customer relationship management - small business software: 9.2 against 8.9 out of 10; our editors rank them #3 and #6.
Pipedrive is the better fit for sales teams centered on pipeline execution. Act! is the better fit for growing SMBs seeking CRM and marketing tools.
- Pipedrive fits best
Sales teams centered on pipeline execution
- Act! fits best
Growing SMBs seeking CRM and marketing tools
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Side by side
| Feature | Pipedrive 9.2/10 Visit ↗ | Act! 8.9/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.2 | 8.9 |
| Ranking | #3 in Customer Relationship Management - Small Business Software | #6 in Customer Relationship Management - Small Business Software |
| Best for | Sales teams centered on pipeline execution | Growing SMBs seeking CRM and marketing tools |
| Pricing model | Paid | Paid |
| Starting price | — | $30/user/mo |
| Free plan | — | — |
| Free trial | 14 days | 14 days |
| Free trial length | 14 days · no card needed | 14 days · no card needed |
| Deployment | Cloud, Mobile | Cloud, Self-hosted, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Email, Live chat, Phone · 24/7 | Email, Live chat, Phone, Tickets, Docs |
| Compliance | SOC 2, ISO 27001, GDPR, 2FA, SSO/SAML | SOC 2, GDPR, 2FA |
| Integrations | 500+ integrations | 14 integrations |
| Built for | Small business, Mid-market | Solo, Small business, Mid-market |
| Features Pipedrive 0/4 · Act! 0/4 | ||
| Workflow automation | Not checked yet | Not checked yet |
| Email marketing | Not checked yet | Not checked yet |
| Lead scoring | Not checked yet | Not checked yet |
| Sales forecasting | Not checked yet | Not checked yet |
| Specs | ||
| Sales pipelines | Not checked yet | Not checked yet |
| Contact limit | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
|
|
| Cons |
|
|
| Our verdict | Pipedrive is a web-based CRM for sales teams and small to medium-sized businesses that need a clear view of leads, contacts, deals and activities. Its Kanban-style pipelines, reporting, forecasting, email synchronization and workflow… Read the review → |
Act! brings contact management, sales opportunities, communications, and reporting together with email marketing tools. It is aimed at small businesses and relationship-focused teams, including independent professionals and growing… Read the review → |
Strengths and trade-offs
Pipedrive — where it wins
- Visual pipelines organize leads, contacts, deals and activities
- AI assistance, automation, forecasting and meeting intelligence
- 500+ integrations plus web, iOS, Android and API access
Where it doesn't
- No free plan; access starts with paid seat-based plans
- Advanced capabilities are reserved for higher-tier plans
- Marketing, lead-generation, documents and projects use optional add-ons
Act! — where it wins
- Combines visual sales pipelines with email campaigns and marketing automation.
- Integrates with Outlook, Google, accounting, ecommerce, and support tools.
- Offers web, mobile, cloud, and self-hosted deployment options.
Where it doesn't
- No free plan; annual plans start at $30 per user per month.
- Marketing automation and lead scoring require the Ultimate plan.
- The tiered feature set may be more than a CRM-only team needs.
- Pipedrive9.2/10 · 14-day trial
A focused sales CRM for teams that prioritize visual pipelines and automation.
Visit PipedriveFull verdict → - Act!8.9/10 · 14-day trial
A broad CRM and marketing toolkit, with annual paid plans starting at $30 per user monthly.
Visit Act!Full verdict →
More comparisons
- HubSpot CRM vs Act!
- Zoho CRM vs Act!
- Pipedrive vs Vtiger CRM
- Freshsales vs Act!
- Salesforce Sales Cloud vs Act!
- Act! vs Vtiger CRM
- Act! vs Bitrix24 CRM
All customer relationship management - small business software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update







