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Head-to-head · Customer Relationship Management - Small Business Software

Pipedrive vs Act!

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Pipedrive #3 in Customer Relationship Management - Small Business Software 9.2/10 14-day trial Free trial✓ 0 of 4 features Visit Pipedrive
Act! #6 in Customer Relationship Management - Small Business Software 8.9/10 14-day trial Free trial✓ 0 of 4 features Visit Act!

Pipedrive leads on 0 checks, Act! on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePipedrive · 9.2/10
  • Free trialboth

Pipedrive scores higher on our rubric for customer relationship management - small business software: 9.2 against 8.9 out of 10; our editors rank them #3 and #6.

Pipedrive is the better fit for sales teams centered on pipeline execution. Act! is the better fit for growing SMBs seeking CRM and marketing tools.

  • Pipedrive fits best

    Sales teams centered on pipeline execution

  • Act! fits best

    Growing SMBs seeking CRM and marketing tools

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Pipedrive 9.2/10 Visit ↗ Act! 8.9/10 Visit ↗
At a glance
Editor score 9.2 8.9
Ranking #3 in Customer Relationship Management - Small Business Software #6 in Customer Relationship Management - Small Business Software
Best for Sales teams centered on pipeline execution Growing SMBs seeking CRM and marketing tools
Pricing model Paid Paid
Starting price — $30/user/mo
Free plan — —
Free trial 14 days 14 days
Free trial length 14 days · no card needed 14 days · no card needed
Deployment Cloud, Mobile Cloud, Self-hosted, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Live chat, Phone · 24/7 Email, Live chat, Phone, Tickets, Docs
Compliance SOC 2, ISO 27001, GDPR, 2FA, SSO/SAML SOC 2, GDPR, 2FA
Integrations 500+ integrations 14 integrations
Built for Small business, Mid-market Solo, Small business, Mid-market
Features Pipedrive 0/4 · Act! 0/4
Workflow automation Not checked yet Not checked yet
Email marketing Not checked yet Not checked yet
Lead scoring Not checked yet Not checked yet
Sales forecasting Not checked yet Not checked yet
Specs
Sales pipelines Not checked yet Not checked yet
Contact limit Not checked yet Not checked yet
Our review
Pros
  • Visual pipelines organize leads, contacts, deals and activities
  • AI assistance, automation, forecasting and meeting intelligence
  • 500+ integrations plus web, iOS, Android and API access
  • Combines visual sales pipelines with email campaigns and marketing automation.
  • Integrates with Outlook, Google, accounting, ecommerce, and support tools.
  • Offers web, mobile, cloud, and self-hosted deployment options.
Cons
  • No free plan; access starts with paid seat-based plans
  • Advanced capabilities are reserved for higher-tier plans
  • Marketing, lead-generation, documents and projects use optional add-ons
  • No free plan; annual plans start at $30 per user per month.
  • Marketing automation and lead scoring require the Ultimate plan.
  • The tiered feature set may be more than a CRM-only team needs.
Our verdict

Pipedrive is a web-based CRM for sales teams and small to medium-sized businesses that need a clear view of leads, contacts, deals and activities. Its Kanban-style pipelines, reporting, forecasting, email synchronization and workflow…

Read the review →

Act! brings contact management, sales opportunities, communications, and reporting together with email marketing tools. It is aimed at small businesses and relationship-focused teams, including independent professionals and growing…

Read the review →
  1. PipedriveCustomer Relationship Management - Small Business Software 9.214-day trial
  2. Act!Customer Relationship Management - Small Business Software 8.914-day trial

Strengths and trade-offs

  • Pipedrive — where it wins

    • Visual pipelines organize leads, contacts, deals and activities
    • AI assistance, automation, forecasting and meeting intelligence
    • 500+ integrations plus web, iOS, Android and API access

    Where it doesn't

    • No free plan; access starts with paid seat-based plans
    • Advanced capabilities are reserved for higher-tier plans
    • Marketing, lead-generation, documents and projects use optional add-ons
  • Act! — where it wins

    • Combines visual sales pipelines with email campaigns and marketing automation.
    • Integrates with Outlook, Google, accounting, ecommerce, and support tools.
    • Offers web, mobile, cloud, and self-hosted deployment options.

    Where it doesn't

    • No free plan; annual plans start at $30 per user per month.
    • Marketing automation and lead scoring require the Ultimate plan.
    • The tiered feature set may be more than a CRM-only team needs.
  • Pipedrive9.2/10 · 14-day trial

    A focused sales CRM for teams that prioritize visual pipelines and automation.

    Visit PipedriveFull verdict →
  • Act!8.9/10 · 14-day trial

    A broad CRM and marketing toolkit, with annual paid plans starting at $30 per user monthly.

    Visit Act!Full verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update