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Head-to-head · Customer Relationship Management - Small Business Software

HubSpot CRM vs Vtiger CRM

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score HubSpot CRM #1 in Customer Relationship Management - Small Business Software 9.4/10 Free plan · 14-day trial Free planFree trial✓ 0 of 4 features Visit HubSpot

HubSpot CRM leads on 0 checks, Vtiger CRM on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHubSpot CRM · 9.4/10
  • Free planboth
  • Free trialonly HubSpot CRM

HubSpot CRM scores higher on our rubric for customer relationship management - small business software: 9.4 against 8.8 out of 10; our editors rank them #1 and #7.

HubSpot CRM is the better fit for small businesses wanting a broad free CRM. Vtiger CRM is the better fit for SMBs wanting CRM, service and AI in one suite.

  • HubSpot CRM fits best

    Small businesses wanting a broad free CRM

  • Vtiger CRM fits best

    SMBs wanting CRM, service and AI in one suite

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature HubSpot CRM 9.4/10 Visit ↗ Vtiger CRM 8.8/10 Visit ↗
At a glance
Editor score 9.4 8.8
Ranking #1 in Customer Relationship Management - Small Business Software #7 in Customer Relationship Management - Small Business Software
Best for Small businesses wanting a broad free CRM SMBs wanting CRM, service and AI in one suite
Pricing model Free plan + paid Free plan + paid
Starting price — $12/user/mo
Free plan ✓ ✓
Free trial 14 days —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Phone, Live chat, Community, Docs Email, Live chat · 24/7
Compliance SOC 2, GDPR, SSO/SAML ISO 27001, GDPR
Integrations 1,800+ integrations 500+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features HubSpot CRM 0/4 · Vtiger CRM 0/4
Workflow automation Not checked yet Not checked yet
Email marketing Not checked yet Not checked yet
Lead scoring Not checked yet Not checked yet
Sales forecasting Not checked yet Not checked yet
Specs
Sales pipelines Not checked yet Not checked yet
Contact limit Not checked yet Not checked yet
Our review
Pros
  • Free plan includes contacts, deal pipeline, quotes, live chat, and scheduling
  • Visual pipelines, email tools, reporting, and AI features support daily sales work
  • Web and mobile access with 1,800 integrations, including Slack and Shopify
  • Free plan includes lead and contact management, campaigns and a mobile app
  • Paid tiers add sales and marketing automation, customer portals and AI
  • Works with Gmail, Outlook, WhatsApp, QuickBooks and other listed tools
Cons
  • Advanced sales automation and controls require paid tiers
  • Broad sales, marketing, service, and content scope may exceed a simple CRM need
  • Starter and Professional tiers add HubSpot Credits, so plan comparison takes care
  • Advanced features are spread across several paid plans
  • Annual and monthly prices differ across paid tiers
  • Broad sales, marketing and service scope may exceed a simple CRM need
Our verdict

HubSpot CRM brings customer records, deal tracking, tasks, reporting, and communication history into one cloud product for sales, marketing, service, and operations teams. Small businesses can start with contact management, a visual deal…

Read the review →

Vtiger CRM brings sales, marketing and customer service work into one cloud-based suite, with mobile apps for iOS and Android. Small and midsize businesses can use it for lead and contact management, deal pipelines, email campaigns,…

Read the review →
  1. HubSpot CRMCustomer Relationship Management - Small Business Software 9.4Free plan · 14-day trial
  2. Vtiger CRMCustomer Relationship Management - Small Business Software 8.8Free plan

Strengths and trade-offs

  • HubSpot CRM — where it wins

    • Free plan includes contacts, deal pipeline, quotes, live chat, and scheduling
    • Visual pipelines, email tools, reporting, and AI features support daily sales work
    • Web and mobile access with 1,800 integrations, including Slack and Shopify

    Where it doesn't

    • Advanced sales automation and controls require paid tiers
    • Broad sales, marketing, service, and content scope may exceed a simple CRM need
    • Starter and Professional tiers add HubSpot Credits, so plan comparison takes care
  • Vtiger CRM — where it wins

    • Free plan includes lead and contact management, campaigns and a mobile app
    • Paid tiers add sales and marketing automation, customer portals and AI
    • Works with Gmail, Outlook, WhatsApp, QuickBooks and other listed tools

    Where it doesn't

    • Advanced features are spread across several paid plans
    • Annual and monthly prices differ across paid tiers
    • Broad sales, marketing and service scope may exceed a simple CRM need
  • HubSpot CRM9.4/10 · Free plan · 14-day trial

    A broad CRM with a useful free starting point and room to add sales automation.

    Visit HubSpotFull verdict →
  • Vtiger CRM8.8/10 · Free plan

    A broad CRM suite with a free entry tier and sales, marketing, service and AI features.

    Visit VtigerFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update