Head-to-head · Automotive CRM Software
Salesforce Automotive Cloud vs DealerCenter CRM
Salesforce Automotive Cloud leads on 0 checks, DealerCenter CRM on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreSalesforce Automotive Cloud · 9.0/10
- Free trialboth
- Most featuresDealerCenter CRM · 6 of 6
Salesforce Automotive Cloud scores higher on our rubric for automotive crm software: 9.0 against 6.6 out of 10; our editors rank them #1 and #16.
Salesforce Automotive Cloud is the better fit for enterprise automotive groups with larger budgets. DealerCenter CRM is the better fit for budget-conscious independent dealerships.
- Salesforce Automotive Cloud fits best
Enterprise automotive groups with larger budgets
- DealerCenter CRM fits best
Budget-conscious independent dealerships
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Side by side
| Feature | Salesforce Automotive Cloud 9.0/10 Visit ↗ | DealerCenter CRM 6.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.0 | 6.6 |
| Ranking | #1 in Automotive CRM Software | #16 in Automotive CRM Software |
| Best for | Enterprise automotive groups with larger budgets | Budget-conscious independent dealerships |
| Pricing model | Paid | Paid |
| Starting price | $350/user/mo | — |
| Free plan | — | — |
| Free trial | 30 days | 30 days |
| Free trial length | 30 days · no card needed | 30 days |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web | Web, iOS, Android |
| Support | Docs | Email, Live chat, Phone |
| Integrations | 4 integrations | 7 integrations |
| Built for | Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Salesforce Automotive Cloud 5/6 · DealerCenter CRM 6/6 | ||
| DMS integration | ✓ | ✓ |
| Lead routing | ✓ | ✓ |
| SMS messaging | Not checked yet | ✓ (best) |
| Workflow automation | ✓ | ✓ |
| Mobile app | ✓ | ✓ |
| Lead source capture | ✓ | ✓ |
| Our review | ||
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| Our verdict | Salesforce Automotive Cloud is a cloud CRM for automotive OEMs, retailers, dealers, captive finance organizations, and ecosystem partners. It brings customer, vehicle, asset, and stakeholder data together across sales, finance, and service… Read the review → |
DealerCenter CRM is a paid customer relationship management system for independent auto dealerships. It brings internet and phone lead import, lead management, customer communications, tasks, workflows, campaigns, and sales activity… Read the review → |
Strengths and trade-offs
Salesforce Automotive Cloud — where it wins
- Automotive lead routing, qualification, and dealer distribution
- Vehicle history, inventory, transfers, appointments, warranty, and claims
- Workflow automation, analytics, AI, and automotive platform integrations
Where it doesn't
- Starts at $350 per user per month, billed annually
- No free plan; editions require annual contracts
- Broad functionality may exceed the needs of smaller automotive teams
DealerCenter CRM — where it wins
- Round-robin routing and automated email and SMS workflows
- Lead imports, campaigns, dashboards, and sales activity reporting
- Web, iOS, and Android access with dealership integrations
Where it doesn't
- No free plan is available
- Advanced calling and campaign controls require CRM Pro
- The CRM is focused on dealership sales operations
- Salesforce Automotive Cloud9.0/10 · 30-day trial
A broad automotive CRM with powerful tools, high annual per-user pricing, and enterprise scope.
Visit SalesforceFull verdict → - DealerCenter CRM6.6/10 · 30-day trial
A full automotive CRM core with lead routing, messaging, automation, and mobile access.
Visit DealerCenterFull verdict →
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- Salesforce Automotive Cloud vs VinSolutions
All automotive CRM software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update