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Head-to-head · Social Analytics

Keyhole vs Exolyt

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Keyhole #7 in Social Analytics 7.9/10 Pricing on request · 14-day trial Free trial✓ 2 of 3 features Visit Keyhole
Exolyt #8 in Social Analytics 7.8/10 Free plan · 7-day trial Free planFree trial✓ 2 of 3 features Visit Exolyt

Keyhole leads on 0 checks, Exolyt on 1, and 2 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKeyhole · 7.9/10
  • Free planonly Exolyt
  • Free trialboth

Keyhole scores higher on our rubric for social analytics: 7.9 against 7.8 out of 10; our editors rank them #7 and #8.

Exolyt offers free plan; Keyhole doesn't.

Keyhole is the better fit for teams tracking hashtags, campaigns, and competitors. Exolyt is the better fit for teams specializing in TikTok analytics.

  • Keyhole fits best

    Teams tracking hashtags, campaigns, and competitors

  • Exolyt fits best

    Teams specializing in TikTok analytics

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Side by side

Feature Keyhole 7.9/10 Visit ↗ Exolyt 7.8/10 Visit ↗
At a glance
Editor score 7.9 7.8
Ranking #7 in Social Analytics #8 in Social Analytics
Best for Teams tracking hashtags, campaigns, and competitors Teams specializing in TikTok analytics
Pricing model Paid Free plan + paid
Starting price — —
Free plan — ✓ (best)
Free trial 14 days 7 days
Free trial length 14 days 7 days
Deployment Cloud Cloud
Platforms Web Web
Integrations 6 integrations 2 integrations
Features Keyhole 2/3 · Exolyt 2/3
Scheduled reports Not checked yet Not checked yet
Competitor benchmarking ✓ ✓
Audience demographics ✓ ✓
Specs
Supported networks Not checked yet 1
Historical data Not checked yet Not checked yet
Included team seats Not checked yet Not checked yet
Our review
Pros
  • Tracks profiles, hashtags, keywords, campaigns, influencers, and competitors
  • Supports demographics, historical backfill, alerts, and benchmarking
  • Offers PDF, Excel, Google Sheets reporting and REST API access
  • Tracks TikTok accounts, hashtags, sounds, influencers, and campaigns
  • Combines audience insights, sentiment analysis, and competitor benchmarking
  • Exports CSV reports and syncs with Google Sheets and Airtable
Cons
  • Plan pricing requires contacting sales
  • No free plan is available
  • Advanced influencer and competitor analysis requires Enterprise
  • Supports TikTok only, not multiple social networks
  • Basic limits tracking to one account and one hashtag
  • Basic includes zero social listening projects
Our verdict

Keyhole is a web-based social media analytics and monitoring platform for brands, marketers, agencies, and communications teams. It brings account performance, audience demographics, hashtags, keywords, campaigns, influencers, competitors,…

Read the review →

Exolyt is a web-based TikTok analytics and social intelligence platform for brands, agencies, marketers, analysts, and researchers. It brings account and content monitoring together with performance metrics, audience insights, social…

Read the review →
  1. KeyholeSocial Analytics 7.9Pricing on request · 14-day trial
  2. ExolytSocial Analytics 7.8Free plan · 7-day trial

Strengths and trade-offs

  • Keyhole — where it wins

    • Tracks profiles, hashtags, keywords, campaigns, influencers, and competitors
    • Supports demographics, historical backfill, alerts, and benchmarking
    • Offers PDF, Excel, Google Sheets reporting and REST API access

    Where it doesn't

    • Plan pricing requires contacting sales
    • No free plan is available
    • Advanced influencer and competitor analysis requires Enterprise

  • Exolyt — where it wins

    • Tracks TikTok accounts, hashtags, sounds, influencers, and campaigns
    • Combines audience insights, sentiment analysis, and competitor benchmarking
    • Exports CSV reports and syncs with Google Sheets and Airtable

    Where it doesn't

    • Supports TikTok only, not multiple social networks
    • Basic limits tracking to one account and one hashtag
    • Basic includes zero social listening projects
  • Keyhole7.9/10 · Pricing on request · 14-day trial

    Keyhole combines social analytics, listening, benchmarking, and reporting for multi-network teams.

    Visit KeyholeFull verdict →
  • Exolyt7.8/10 · Free plan · 7-day trial

    TikTok-focused analytics with account, audience, campaign, and trend research tools.

    Visit ExolytFull verdict →

More comparisons

All social analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update