Head-to-head · Social Analytics
Rival IQ vs Keyhole
Rival IQ leads on 0 checks, Keyhole on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreRival IQ · 8.3/10
- Free trialboth
Rival IQ scores higher on our rubric for social analytics: 8.3 against 7.9 out of 10; our editors rank them #4 and #7.
Rival IQ is the better fit for competitive benchmarking and social listening teams. Keyhole is the better fit for teams tracking hashtags, campaigns, and competitors.
- Rival IQ fits best
Competitive benchmarking and social listening teams
- Keyhole fits best
Teams tracking hashtags, campaigns, and competitors
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Side by side
| Feature | Rival IQ 8.3/10 Visit ↗ | Keyhole 7.9/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.3 | 7.9 |
| Ranking | #4 in Social Analytics | #7 in Social Analytics |
| Best for | Competitive benchmarking and social listening teams | Teams tracking hashtags, campaigns, and competitors |
| Pricing model | Paid | Paid |
| Starting price | $239/mo | — |
| Free plan | — | — |
| Free trial | 14 days | 14 days |
| Free trial length | 14 days | 14 days |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Integrations | 6 integrations | 6 integrations |
| Features Rival IQ 2/3 · Keyhole 2/3 | ||
| Scheduled reports | Not checked yet | Not checked yet |
| Competitor benchmarking | ✓ | ✓ |
| Audience demographics | ✓ | ✓ |
| Specs | ||
| Supported networks | 5 | Not checked yet |
| Historical data | Not checked yet | Not checked yet |
| Included team seats | Not checked yet | Not checked yet |
| Our review | ||
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| Our verdict | Rival IQ brings competitor benchmarking, social content analysis, and listening into a social analytics platform for marketers, agencies, and organizations tracking campaigns and channel performance. It also offers custom dashboards, post… Read the review → |
Keyhole is a web-based social media analytics and monitoring platform for brands, marketers, agencies, and communications teams. It brings account performance, audience demographics, hashtags, keywords, campaigns, influencers, competitors,… Read the review → |
Strengths and trade-offs
Rival IQ — where it wins
- Benchmarks competitors and analyzes social content and posts
- Adds saved-search listening, alerts, and scheduled branded reports
- Higher plans add private account insights, ad reporting, and API access
Where it doesn't
- Drive starts at $239 per month and includes one user account
- Drive covers 10 tracked companies and six months of history
- Five monitored networks make it less broad than some alternatives
Keyhole — where it wins
- Tracks profiles, hashtags, keywords, campaigns, influencers, and competitors
- Supports demographics, historical backfill, alerts, and benchmarking
- Offers PDF, Excel, Google Sheets reporting and REST API access
Where it doesn't
- Plan pricing requires contacting sales
- No free plan is available
- Advanced influencer and competitor analysis requires Enterprise
- Rival IQ8.3/10 · 14-day trial
A focused toolkit for social benchmarking and listening, starting at $239 per month.
Visit Rival IQFull verdict → - Keyhole7.9/10 · Pricing on request · 14-day trial
Keyhole combines social analytics, listening, benchmarking, and reporting for multi-network teams.
Visit KeyholeFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update





