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Head-to-head · Social Analytics

Rival IQ vs Keyhole

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Rival IQ #4 in Social Analytics 8.3/10 14-day trial Free trial✓ 2 of 3 features Visit Rival IQ
Keyhole #7 in Social Analytics 7.9/10 Pricing on request · 14-day trial Free trial✓ 2 of 3 features Visit Keyhole

Rival IQ leads on 0 checks, Keyhole on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRival IQ · 8.3/10
  • Free trialboth

Rival IQ scores higher on our rubric for social analytics: 8.3 against 7.9 out of 10; our editors rank them #4 and #7.

Rival IQ is the better fit for competitive benchmarking and social listening teams. Keyhole is the better fit for teams tracking hashtags, campaigns, and competitors.

  • Rival IQ fits best

    Competitive benchmarking and social listening teams

  • Keyhole fits best

    Teams tracking hashtags, campaigns, and competitors

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Rival IQ 8.3/10 Visit ↗ Keyhole 7.9/10 Visit ↗
At a glance
Editor score 8.3 7.9
Ranking #4 in Social Analytics #7 in Social Analytics
Best for Competitive benchmarking and social listening teams Teams tracking hashtags, campaigns, and competitors
Pricing model Paid Paid
Starting price $239/mo —
Free plan — —
Free trial 14 days 14 days
Free trial length 14 days 14 days
Deployment Cloud Cloud
Platforms Web Web
Integrations 6 integrations 6 integrations
Features Rival IQ 2/3 · Keyhole 2/3
Scheduled reports Not checked yet Not checked yet
Competitor benchmarking ✓ ✓
Audience demographics ✓ ✓
Specs
Supported networks 5 Not checked yet
Historical data Not checked yet Not checked yet
Included team seats Not checked yet Not checked yet
Our review
Pros
  • Benchmarks competitors and analyzes social content and posts
  • Adds saved-search listening, alerts, and scheduled branded reports
  • Higher plans add private account insights, ad reporting, and API access
  • Tracks profiles, hashtags, keywords, campaigns, influencers, and competitors
  • Supports demographics, historical backfill, alerts, and benchmarking
  • Offers PDF, Excel, Google Sheets reporting and REST API access
Cons
  • Drive starts at $239 per month and includes one user account
  • Drive covers 10 tracked companies and six months of history
  • Five monitored networks make it less broad than some alternatives
  • Plan pricing requires contacting sales
  • No free plan is available
  • Advanced influencer and competitor analysis requires Enterprise
Our verdict

Rival IQ brings competitor benchmarking, social content analysis, and listening into a social analytics platform for marketers, agencies, and organizations tracking campaigns and channel performance. It also offers custom dashboards, post…

Read the review →

Keyhole is a web-based social media analytics and monitoring platform for brands, marketers, agencies, and communications teams. It brings account performance, audience demographics, hashtags, keywords, campaigns, influencers, competitors,…

Read the review →
  1. Rival IQSocial Analytics 8.314-day trial
  2. KeyholeSocial Analytics 7.9Pricing on request · 14-day trial

Strengths and trade-offs

  • Rival IQ — where it wins

    • Benchmarks competitors and analyzes social content and posts
    • Adds saved-search listening, alerts, and scheduled branded reports
    • Higher plans add private account insights, ad reporting, and API access

    Where it doesn't

    • Drive starts at $239 per month and includes one user account
    • Drive covers 10 tracked companies and six months of history
    • Five monitored networks make it less broad than some alternatives
  • Keyhole — where it wins

    • Tracks profiles, hashtags, keywords, campaigns, influencers, and competitors
    • Supports demographics, historical backfill, alerts, and benchmarking
    • Offers PDF, Excel, Google Sheets reporting and REST API access

    Where it doesn't

    • Plan pricing requires contacting sales
    • No free plan is available
    • Advanced influencer and competitor analysis requires Enterprise
  • Rival IQ8.3/10 · 14-day trial

    A focused toolkit for social benchmarking and listening, starting at $239 per month.

    Visit Rival IQFull verdict →
  • Keyhole7.9/10 · Pricing on request · 14-day trial

    Keyhole combines social analytics, listening, benchmarking, and reporting for multi-network teams.

    Visit KeyholeFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update