Iconosquare vs Rival IQ

Iconosquare8.8Visit Rival IQ8.3Visit

Higher score Iconosquare #1 in Social Analytics 8.8/10 Free plan · 14-day trial Free planFree trial✓ 2 of 3 features Visit Iconosquare

vs

Rival IQ #4 in Social Analytics 8.3/10 14-day trial Free trial✓ 2 of 3 features Visit Rival IQ

• Iconosquare fits best

  Teams needing broad social analytics on a budget

• Rival IQ fits best

  Competitive benchmarking and social listening teams

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	Iconosquare 8.8/10 Visit ↗	Rival IQ 8.3/10 Visit ↗
At a glance
Editor score	8.8	8.3
Ranking	#1 in Social Analytics	#4 in Social Analytics
Best for	Teams needing broad social analytics on a budget	Competitive benchmarking and social listening teams
Pricing model	Free plan + paid	Paid
Starting price	€15/mo	$239/mo
Free plan	✓ (best)	—
Free trial	14 days	14 days
Free trial length	14 days	14 days
Deployment	Cloud	Cloud
Platforms	Web	Web
Integrations	6 integrations	6 integrations
Features Iconosquare 2/3 · Rival IQ 2/3
Scheduled reports	Not checked yet	Not checked yet
Competitor benchmarking	✓	✓
Audience demographics	✓	✓
Specs
Supported networks	7	5
Historical data	Not checked yet	Not checked yet
Included team seats	Not checked yet	Not checked yet
Our review
Pros	Tracks reach, engagement, content performance, and audience demographics Combines dashboards, campaign reporting, benchmarking, and listening Adds scheduling, publishing, collaboration, and inbox features	Benchmarks competitors and analyzes social content and posts Adds saved-search listening, alerts, and scheduled branded reports Higher plans add private account insights, ad reporting, and API access
Cons	Free plan limits use to 1 user and 10 posts per month per profile Starter is limited to 1 user and 30 posts per month Campaign tracking and competitor monitoring require Scale	Drive starts at $239 per month and includes one user account Drive covers 10 tracked companies and six months of history Five monitored networks make it less broad than some alternatives
Our verdict	Iconosquare brings social analytics and management into one web platform for agencies, multi-location brands, small businesses, and social media teams. It connects profiles across seven networks and covers reach, engagement, content… Read the review →	Rival IQ brings competitor benchmarking, social content analysis, and listening into a social analytics platform for marketers, agencies, and organizations tracking campaigns and channel performance. It also offers custom dashboards, post… Read the review →

Strengths and trade-offs

• Iconosquare — where it wins

  • Tracks reach, engagement, content performance, and audience demographics
  • Combines dashboards, campaign reporting, benchmarking, and listening
  • Adds scheduling, publishing, collaboration, and inbox features

  Where it doesn't

  • Free plan limits use to 1 user and 10 posts per month per profile
  • Starter is limited to 1 user and 30 posts per month
  • Campaign tracking and competitor monitoring require Scale

• Rival IQ — where it wins

  • Benchmarks competitors and analyzes social content and posts
  • Adds saved-search listening, alerts, and scheduled branded reports
  • Higher plans add private account insights, ad reporting, and API access

  Where it doesn't

  • Drive starts at $239 per month and includes one user account
  • Drive covers 10 tracked companies and six months of history
  • Five monitored networks make it less broad than some alternatives

• Iconosquare8.8/10 · Free plan · 14-day trial

  Broad social analytics with publishing and inbox tools, starting at €15/month annually.

  Visit IconosquareFull verdict →
• Rival IQ8.3/10 · 14-day trial

  A focused toolkit for social benchmarking and listening, starting at $239 per month.

  Visit Rival IQFull verdict →