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Head-to-head · Social Analytics

Iconosquare vs Exolyt

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Iconosquare #1 in Social Analytics 8.8/10 Free plan · 14-day trial Free planFree trial✓ 2 of 3 features Visit Iconosquare
Exolyt #8 in Social Analytics 7.8/10 Free plan · 7-day trial Free planFree trial✓ 2 of 3 features Visit Exolyt

Iconosquare leads on 0 checks, Exolyt on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreIconosquare · 8.8/10
  • Free planboth
  • Free trialboth

Iconosquare scores higher on our rubric for social analytics: 8.8 against 7.8 out of 10; our editors rank them #1 and #8.

Iconosquare is the better fit for teams needing broad social analytics on a budget. Exolyt is the better fit for teams specializing in TikTok analytics.

  • Iconosquare fits best

    Teams needing broad social analytics on a budget

  • Exolyt fits best

    Teams specializing in TikTok analytics

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Side by side

Feature Iconosquare 8.8/10 Visit ↗ Exolyt 7.8/10 Visit ↗
At a glance
Editor score 8.8 7.8
Ranking #1 in Social Analytics #8 in Social Analytics
Best for Teams needing broad social analytics on a budget Teams specializing in TikTok analytics
Pricing model Free plan + paid Free plan + paid
Starting price €15/mo —
Free plan ✓ ✓
Free trial 14 days 7 days
Free trial length 14 days 7 days
Deployment Cloud Cloud
Platforms Web Web
Integrations 6 integrations 2 integrations
Features Iconosquare 2/3 · Exolyt 2/3
Scheduled reports Not checked yet Not checked yet
Competitor benchmarking ✓ ✓
Audience demographics ✓ ✓
Specs
Supported networks 7 1
Historical data Not checked yet Not checked yet
Included team seats Not checked yet Not checked yet
Our review
Pros
  • Tracks reach, engagement, content performance, and audience demographics
  • Combines dashboards, campaign reporting, benchmarking, and listening
  • Adds scheduling, publishing, collaboration, and inbox features
  • Tracks TikTok accounts, hashtags, sounds, influencers, and campaigns
  • Combines audience insights, sentiment analysis, and competitor benchmarking
  • Exports CSV reports and syncs with Google Sheets and Airtable
Cons
  • Free plan limits use to 1 user and 10 posts per month per profile
  • Starter is limited to 1 user and 30 posts per month
  • Campaign tracking and competitor monitoring require Scale
  • Supports TikTok only, not multiple social networks
  • Basic limits tracking to one account and one hashtag
  • Basic includes zero social listening projects
Our verdict

Iconosquare brings social analytics and management into one web platform for agencies, multi-location brands, small businesses, and social media teams. It connects profiles across seven networks and covers reach, engagement, content…

Read the review →

Exolyt is a web-based TikTok analytics and social intelligence platform for brands, agencies, marketers, analysts, and researchers. It brings account and content monitoring together with performance metrics, audience insights, social…

Read the review →
  1. IconosquareSocial Analytics 8.8Free plan · 14-day trial
  2. ExolytSocial Analytics 7.8Free plan · 7-day trial

Strengths and trade-offs

  • Iconosquare — where it wins

    • Tracks reach, engagement, content performance, and audience demographics
    • Combines dashboards, campaign reporting, benchmarking, and listening
    • Adds scheduling, publishing, collaboration, and inbox features

    Where it doesn't

    • Free plan limits use to 1 user and 10 posts per month per profile
    • Starter is limited to 1 user and 30 posts per month
    • Campaign tracking and competitor monitoring require Scale

  • Exolyt — where it wins

    • Tracks TikTok accounts, hashtags, sounds, influencers, and campaigns
    • Combines audience insights, sentiment analysis, and competitor benchmarking
    • Exports CSV reports and syncs with Google Sheets and Airtable

    Where it doesn't

    • Supports TikTok only, not multiple social networks
    • Basic limits tracking to one account and one hashtag
    • Basic includes zero social listening projects
  • Iconosquare8.8/10 · Free plan · 14-day trial

    Broad social analytics with publishing and inbox tools, starting at €15/month annually.

    Visit IconosquareFull verdict →
  • Exolyt7.8/10 · Free plan · 7-day trial

    TikTok-focused analytics with account, audience, campaign, and trend research tools.

    Visit ExolytFull verdict →

More comparisons

All social analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update