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Head-to-head · Social Analytics

Iconosquare vs Keyhole

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Iconosquare #1 in Social Analytics 8.8/10 Free plan · 14-day trial Free planFree trial✓ 2 of 3 features Visit Iconosquare
Keyhole #7 in Social Analytics 7.9/10 Pricing on request · 14-day trial Free trial✓ 2 of 3 features Visit Keyhole

Iconosquare leads on 1 check, Keyhole on 0, and 2 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreIconosquare · 8.8/10
  • Free planonly Iconosquare
  • Free trialboth

Iconosquare scores higher on our rubric for social analytics: 8.8 against 7.9 out of 10; our editors rank them #1 and #7.

Iconosquare offers free plan; Keyhole doesn't.

Iconosquare is the better fit for teams needing broad social analytics on a budget. Keyhole is the better fit for teams tracking hashtags, campaigns, and competitors.

  • Iconosquare fits best

    Teams needing broad social analytics on a budget

  • Keyhole fits best

    Teams tracking hashtags, campaigns, and competitors

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Iconosquare 8.8/10 Visit ↗ Keyhole 7.9/10 Visit ↗
At a glance
Editor score 8.8 7.9
Ranking #1 in Social Analytics #7 in Social Analytics
Best for Teams needing broad social analytics on a budget Teams tracking hashtags, campaigns, and competitors
Pricing model Free plan + paid Paid
Starting price €15/mo —
Free plan ✓ (best) —
Free trial 14 days 14 days
Free trial length 14 days 14 days
Deployment Cloud Cloud
Platforms Web Web
Integrations 6 integrations 6 integrations
Features Iconosquare 2/3 · Keyhole 2/3
Scheduled reports Not checked yet Not checked yet
Competitor benchmarking ✓ ✓
Audience demographics ✓ ✓
Specs
Supported networks 7 Not checked yet
Historical data Not checked yet Not checked yet
Included team seats Not checked yet Not checked yet
Our review
Pros
  • Tracks reach, engagement, content performance, and audience demographics
  • Combines dashboards, campaign reporting, benchmarking, and listening
  • Adds scheduling, publishing, collaboration, and inbox features
  • Tracks profiles, hashtags, keywords, campaigns, influencers, and competitors
  • Supports demographics, historical backfill, alerts, and benchmarking
  • Offers PDF, Excel, Google Sheets reporting and REST API access
Cons
  • Free plan limits use to 1 user and 10 posts per month per profile
  • Starter is limited to 1 user and 30 posts per month
  • Campaign tracking and competitor monitoring require Scale
  • Plan pricing requires contacting sales
  • No free plan is available
  • Advanced influencer and competitor analysis requires Enterprise
Our verdict

Iconosquare brings social analytics and management into one web platform for agencies, multi-location brands, small businesses, and social media teams. It connects profiles across seven networks and covers reach, engagement, content…

Read the review →

Keyhole is a web-based social media analytics and monitoring platform for brands, marketers, agencies, and communications teams. It brings account performance, audience demographics, hashtags, keywords, campaigns, influencers, competitors,…

Read the review →
  1. IconosquareSocial Analytics 8.8Free plan · 14-day trial
  2. KeyholeSocial Analytics 7.9Pricing on request · 14-day trial

Strengths and trade-offs

  • Iconosquare — where it wins

    • Tracks reach, engagement, content performance, and audience demographics
    • Combines dashboards, campaign reporting, benchmarking, and listening
    • Adds scheduling, publishing, collaboration, and inbox features

    Where it doesn't

    • Free plan limits use to 1 user and 10 posts per month per profile
    • Starter is limited to 1 user and 30 posts per month
    • Campaign tracking and competitor monitoring require Scale

  • Keyhole — where it wins

    • Tracks profiles, hashtags, keywords, campaigns, influencers, and competitors
    • Supports demographics, historical backfill, alerts, and benchmarking
    • Offers PDF, Excel, Google Sheets reporting and REST API access

    Where it doesn't

    • Plan pricing requires contacting sales
    • No free plan is available
    • Advanced influencer and competitor analysis requires Enterprise
  • Iconosquare8.8/10 · Free plan · 14-day trial

    Broad social analytics with publishing and inbox tools, starting at €15/month annually.

    Visit IconosquareFull verdict →
  • Keyhole7.9/10 · Pricing on request · 14-day trial

    Keyhole combines social analytics, listening, benchmarking, and reporting for multi-network teams.

    Visit KeyholeFull verdict →

More comparisons

All social analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update