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Head-to-head · Social Analytics

Fanpage Karma vs Keyhole

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Fanpage Karma #2 in Social Analytics 8.6/10 Free plan · 14-day trial Free planFree trial✓ 2 of 3 features Visit Fanpage Karma
Keyhole #7 in Social Analytics 7.9/10 Pricing on request · 14-day trial Free trial✓ 2 of 3 features Visit Keyhole

Fanpage Karma leads on 1 check, Keyhole on 0, and 2 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFanpage Karma · 8.6/10
  • Free planonly Fanpage Karma
  • Free trialboth

Fanpage Karma scores higher on our rubric for social analytics: 8.6 against 7.9 out of 10; our editors rank them #2 and #7.

Fanpage Karma offers free plan; Keyhole doesn't.

Fanpage Karma is the better fit for teams needing analytics plus publishing and inbox tools. Keyhole is the better fit for teams tracking hashtags, campaigns, and competitors.

  • Fanpage Karma fits best

    Teams needing analytics plus publishing and inbox tools

  • Keyhole fits best

    Teams tracking hashtags, campaigns, and competitors

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Fanpage Karma 8.6/10 Visit ↗ Keyhole 7.9/10 Visit ↗
At a glance
Editor score 8.6 7.9
Ranking #2 in Social Analytics #7 in Social Analytics
Best for Teams needing analytics plus publishing and inbox tools Teams tracking hashtags, campaigns, and competitors
Pricing model Free plan + paid Paid
Starting price — —
Free plan ✓ (best) —
Free trial 14 days 14 days
Free trial length 14 days 14 days
Deployment Cloud Cloud
Platforms Web Web
Integrations 2 integrations 6 integrations
Features Fanpage Karma 2/3 · Keyhole 2/3
Scheduled reports Not checked yet Not checked yet
Competitor benchmarking ✓ ✓
Audience demographics ✓ ✓
Specs
Supported networks 1 Not checked yet
Historical data Not checked yet Not checked yet
Included team seats Not checked yet Not checked yet
Our review
Pros
  • Compare owned and competitor profiles with benchmarking charts and metrics.
  • Create customizable reports and export them as Excel, CSV, PDF, or PowerPoint.
  • Combine automated publishing with an inbox for messages, comments, and mentions.
  • Tracks profiles, hashtags, keywords, campaigns, influencers, and competitors
  • Supports demographics, historical backfill, alerts, and benchmarking
  • Offers PDF, Excel, Google Sheets reporting and REST API access
Cons
  • The Free plan limits analytics and reporting to one user and one dashboard.
  • Bronze limits competitor and owned-profile tracking to one network of choice.
  • Unlimited data retention and three public dashboards are reserved for Platinum.
  • Plan pricing requires contacting sales
  • No free plan is available
  • Advanced influencer and competitor analysis requires Enterprise
Our verdict

Fanpage Karma is a web-based social media analytics and management platform for businesses, agencies, media organizations, and other professional teams. It brings owned- and competitor-profile analysis together with publishing, community…

Read the review →

Keyhole is a web-based social media analytics and monitoring platform for brands, marketers, agencies, and communications teams. It brings account performance, audience demographics, hashtags, keywords, campaigns, influencers, competitors,…

Read the review →
  1. Fanpage KarmaSocial Analytics 8.6Free plan · 14-day trial
  2. KeyholeSocial Analytics 7.9Pricing on request · 14-day trial

Strengths and trade-offs

  • Fanpage Karma — where it wins

    • Compare owned and competitor profiles with benchmarking charts and metrics.
    • Create customizable reports and export them as Excel, CSV, PDF, or PowerPoint.
    • Combine automated publishing with an inbox for messages, comments, and mentions.

    Where it doesn't

    • The Free plan limits analytics and reporting to one user and one dashboard.
    • Bronze limits competitor and owned-profile tracking to one network of choice.
    • Unlimited data retention and three public dashboards are reserved for Platinum.

  • Keyhole — where it wins

    • Tracks profiles, hashtags, keywords, campaigns, influencers, and competitors
    • Supports demographics, historical backfill, alerts, and benchmarking
    • Offers PDF, Excel, Google Sheets reporting and REST API access

    Where it doesn't

    • Plan pricing requires contacting sales
    • No free plan is available
    • Advanced influencer and competitor analysis requires Enterprise
  • Fanpage Karma8.6/10 · Free plan · 14-day trial

    Analytics, competitor benchmarking, publishing, and inbox tools in one web platform.

    Visit Fanpage KarmaFull verdict →
  • Keyhole7.9/10 · Pricing on request · 14-day trial

    Keyhole combines social analytics, listening, benchmarking, and reporting for multi-network teams.

    Visit KeyholeFull verdict →

More comparisons

All social analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update