Head-to-head · Social Analytics
Socialinsider vs Keyhole
Socialinsider leads on 0 checks, Keyhole on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreSocialinsider · 8.4/10
- Free trialboth
Socialinsider scores higher on our rubric for social analytics: 8.4 against 7.9 out of 10; our editors rank them #3 and #7.
Socialinsider is the better fit for teams focused on cross-network reporting and benchmarks. Keyhole is the better fit for teams tracking hashtags, campaigns, and competitors.
- Socialinsider fits best
Teams focused on cross-network reporting and benchmarks
- Keyhole fits best
Teams tracking hashtags, campaigns, and competitors
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Side by side
| Feature | Socialinsider 8.4/10 Visit ↗ | Keyhole 7.9/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.4 | 7.9 |
| Ranking | #3 in Social Analytics | #7 in Social Analytics |
| Best for | Teams focused on cross-network reporting and benchmarks | Teams tracking hashtags, campaigns, and competitors |
| Pricing model | Paid | Paid |
| Starting price | $82/mo | — |
| Free plan | — | — |
| Free trial | 14 days | 14 days |
| Free trial length | 14 days | 14 days |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Integrations | 1 integrations | 6 integrations |
| Features Socialinsider 2/3 · Keyhole 2/3 | ||
| Scheduled reports | Not checked yet | Not checked yet |
| Competitor benchmarking | ✓ | ✓ |
| Audience demographics | ✓ | ✓ |
| Specs | ||
| Supported networks | 6 | Not checked yet |
| Historical data | Not checked yet | Not checked yet |
| Included team seats | Not checked yet | Not checked yet |
| Our review | ||
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| Our verdict | Socialinsider brings social media analytics for TikTok, Instagram, LinkedIn, Facebook, X, and YouTube into a cross-network reporting workflow. Marketing teams, agencies, and brands can use it to review audience demographics and follower… Read the review → |
Keyhole is a web-based social media analytics and monitoring platform for brands, marketers, agencies, and communications teams. It brings account performance, audience demographics, hashtags, keywords, campaigns, influencers, competitors,… Read the review → |
Strengths and trade-offs
Socialinsider — where it wins
- Compare analytics and competitors across six social networks.
- Build campaign reports and schedule automated reporting.
- Export reports in PDF, PPT, XLS, and CSV formats.
Where it doesn't
- Paid plans start at $82 per month, with no perpetual free plan.
- Adapt includes one seat and three months of historical data.
- Google Looker Studio is the only listed integration.
Keyhole — where it wins
- Tracks profiles, hashtags, keywords, campaigns, influencers, and competitors
- Supports demographics, historical backfill, alerts, and benchmarking
- Offers PDF, Excel, Google Sheets reporting and REST API access
Where it doesn't
- Plan pricing requires contacting sales
- No free plan is available
- Advanced influencer and competitor analysis requires Enterprise
- Socialinsider8.4/10 · 14-day trial
Cross-network analytics and reporting for teams comparing social performance.
Visit SocialinsiderFull verdict → - Keyhole7.9/10 · Pricing on request · 14-day trial
Keyhole combines social analytics, listening, benchmarking, and reporting for multi-network teams.
Visit KeyholeFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update






