Head-to-head · Small Business CRM
HubSpot CRM vs Bigin by Zoho CRM
HubSpot CRM leads on 0 checks, Bigin by Zoho CRM on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreHubSpot CRM · 9.4/10
- Free planboth
- Free trialboth
HubSpot CRM scores higher on our rubric for small business crm: 9.4 against 8.7 out of 10; our editors rank them #1 and #8.
HubSpot CRM is the better fit for small businesses wanting a broad free CRM. Bigin by Zoho CRM is the better fit for small teams needing low-cost sales basics and AI.
- HubSpot CRM fits best
Small businesses wanting a broad free CRM
- Bigin by Zoho CRM fits best
Small teams needing low-cost sales basics and AI
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Side by side
| Feature | HubSpot CRM 9.4/10 Visit ↗ | Bigin by Zoho CRM 8.7/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.4 | 8.7 |
| Ranking | #1 in Small Business CRM | #8 in Small Business CRM |
| Best for | Small businesses wanting a broad free CRM | Small teams needing low-cost sales basics and AI |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | — | $7/user/mo |
| Free plan | ✓ | ✓ |
| Free trial | 14 days | 15 days |
| Free trial length | 14 days | 15 days · no card needed |
| Deployment | Cloud, Mobile | Cloud, Desktop, Mobile |
| Platforms | Web, iOS, Android | Web, macOS, iOS, Android |
| Support | Email, Phone, Live chat, Community, Docs | Phone, Email, Live chat |
| Compliance | SOC 2, GDPR, SSO/SAML | SOC 2, ISO 27001, GDPR, HIPAA |
| Integrations | 1,800+ integrations | 19 integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Small business |
| Features HubSpot CRM 0/4 · Bigin by Zoho CRM 0/4 | ||
| Workflow automation | Not checked yet | Not checked yet |
| Email marketing | Not checked yet | Not checked yet |
| Lead scoring | Not checked yet | Not checked yet |
| Sales forecasting | Not checked yet | Not checked yet |
| Specs | ||
| Sales pipelines | Not checked yet | Not checked yet |
| Contact limit | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | HubSpot CRM brings customer records, activities, deals, tasks, reporting, and communication history together for sales, marketing, service, and operations teams. Its Free plan covers contact management, deal pipelines, quotes, live chat,… Read the review → |
Bigin by Zoho CRM is a customer relationship management product for small businesses that want to organize contacts, companies, deals and activities around sales pipelines. It suits teams moving beyond spreadsheets that need core sales… Read the review → |
Strengths and trade-offs
HubSpot CRM — where it wins
- Free plan includes contacts, deal pipelines, quotes, chat, and scheduling
- Connects Gmail and Outlook with two-way inbox support
- Works across web, iOS, Android, and API
Where it doesn't
- Paid tiers add complexity beyond a basic contact-and-deal workflow
- Advanced sales automation is reserved for Professional
- Broad functionality may exceed the needs of teams seeking a narrow CRM
Bigin by Zoho CRM — where it wins
- Free tier includes a pipeline, built-in phone and mobile apps
- Annual Express adds team pipelines, email and WhatsApp integration
- Premier and Bigin 360 include AI features and advanced automation
Where it doesn't
- Free is limited to one pipeline, 500 records and three automations
- AI features start with Premier, at $12 per user monthly billed annually
- 24/7 support is not offered
- HubSpot CRM9.4/10 · Free plan · 14-day trial
A capable free CRM with room to add sales automation and broader team tools.
Visit HubSpotFull verdict → - Bigin by Zoho CRM8.7/10 · Free plan · 15-day trial
A low-cost CRM with a free tier, customizable pipelines, automation and mobile apps.
Visit BiginFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update