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Head-to-head · Marketing Automation Software

Freshmarketer vs Adobe Campaign

  • Updated Sep 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Freshmarketer #6 in Marketing Automation Software 7.6/10 Free plan · paid from $15/mo (annual) · 21-day trial Free plan✓ 4 of 4 features Visit Freshmarketer
Adobe Campaign #8 in Marketing Automation Software 7.1/10 Pricing on request ✓ 3 of 4 features Visit Adobe Campaign

Freshmarketer leads on 2 checks, Adobe Campaign on 0, and 3 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFreshmarketer · 7.6/10
  • Free planonly Freshmarketer
  • Most featuresFreshmarketer · 4 of 4

Freshmarketer scores higher on our rubric for marketing automation software: 7.6 against 7.1 out of 10; our editors rank them #6 and #8.

Freshmarketer offers free plan; Adobe Campaign doesn't. Freshmarketer offers lead scoring; Adobe Campaign doesn't publish it. On crm integrations, Adobe Campaign gives you Multiple where Freshmarketer offers Native.

Freshmarketer is the better fit for small teams needing affordable multichannel journeys. Adobe Campaign is the better fit for complex Adobe-centered campaign operations.

  • Freshmarketer fits best

    Small teams needing affordable multichannel journeys

  • Adobe Campaign fits best

    Complex Adobe-centered campaign operations

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Freshmarketer 7.6/10 Visit ↗ Adobe Campaign 7.1/10 Visit ↗
At a glance
Editor score 7.6 7.1
Ranking #6 in Marketing Automation Software #8 in Marketing Automation Software
Best for Small teams needing affordable multichannel journeys Complex Adobe-centered campaign operations
Pricing model Free plan + paid Paid
Starting price $15/mo Not published
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud, Self-hosted
Platforms Web Web, Windows
Support Email, Tickets, Community, Docs Live chat, Tickets, Community, Docs · 24/7
Compliance SOC 2, ISO 27001, GDPR GDPR, SSO/SAML, 2FA
Integrations 1,000+ integrations 7 integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Freshmarketer 4/4 · Adobe Campaign 3/4
Email automation ✓ ✓
Customer journeys ✓ ✓
Lead scoring ✓ (best) Not published
Lead capture forms ✓ ✓
Specs
CRM integrations Native Multiple
Included contacts 100 contacts Not published
Our review
Pros
  • Free plan includes forms, web tracking, segmentation, and social campaigns
  • Growth adds email, SMS/MMS, WhatsApp, and customer journeys
  • Combines lead scoring, attribution, A/B testing, and session replay
  • Orchestrates email, SMS, push, direct mail, and web campaigns
  • Combines profiles, segmentation, workflows, forms, and reporting
  • Connects with Adobe products, Salesforce, and Microsoft Dynamics CRM
Cons
  • Free plan is limited to 100 marketing contacts
  • Free plan includes 500 monthly email sends
  • Paid access costs $15 per agent monthly with annual billing
  • Pricing requires contacting sales
  • There is no free plan
  • Lead scoring is not a standard out-of-the-box capability
Our verdict

Freshmarketer is Freshworks’ marketing automation platform for e-commerce teams that need customer engagement across email, SMS, WhatsApp, chat, and social media. It combines campaign creation with audience segmentation, automated customer…

Read the review →

Adobe Campaign is an enterprise marketing automation platform for medium and large organizations coordinating personalized campaigns across multiple channels. It supports email, SMS, push notifications, direct mail, web pages, landing…

Read the review →
  1. FreshmarketerMarketing Automation Software 7.6Free plan · paid from $15/mo (annual) · 21-day trial
  2. Adobe CampaignMarketing Automation Software 7.1Pricing on request

Strengths and trade-offs

  • Freshmarketer — where it wins

    • Free plan includes forms, web tracking, segmentation, and social campaigns
    • Growth adds email, SMS/MMS, WhatsApp, and customer journeys
    • Combines lead scoring, attribution, A/B testing, and session replay

    Where it doesn't

    • Free plan is limited to 100 marketing contacts
    • Free plan includes 500 monthly email sends
    • Paid access costs $15 per agent monthly with annual billing

  • Adobe Campaign — where it wins

    • Orchestrates email, SMS, push, direct mail, and web campaigns
    • Combines profiles, segmentation, workflows, forms, and reporting
    • Connects with Adobe products, Salesforce, and Microsoft Dynamics CRM

    Where it doesn't

    • Pricing requires contacting sales
    • There is no free plan
    • Lead scoring is not a standard out-of-the-box capability
  • Freshmarketer7.6/10 · Free plan · paid from $15/mo (annual) · 21-day trial

    A low-cost option for small teams that need multichannel marketing journeys.

    Visit FreshmarketerFull verdict →
  • Adobe Campaign7.1/10 · Pricing on request

    A strong fit for complex Adobe-centered campaign operations, with custom pricing and enterprise tiers.

    Visit Adobe CampaignFull verdict →

More comparisons

All marketing automation software comparisons → · Full ranking →

Guides on marketing automation software

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update