The Best Marketing Resource Management Software in 2026
We researched marketing resource management software using official vendor websites, including pricing pages, plan tables, and product documentation. Rankings focus on the category’s core job, value for money, and verified features for planning budgets and capacity, coordinating campaign workflows and approvals, and organizing marketing assets.
Our top picks
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Top ranked
Screendragon#1 of 118.9/10A full marketing resource management workspace for campaigns, budgets, capacity, approvals, and assets.
Pricing on request
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Runner-up
Sesimi#2 of 117.8/10Campaign planning, fund management, brand assets and creative automation for distributed teams.
Pricing on request
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Lowest paid price in the top 10
Zoho Marketing Plus#10 of 116.7/10Broad campaign tools with collaboration, but limited depth for dedicated resource planning.
15-day trial
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 11 tools, best first
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Best forMid-size and enterprise marketing operations teams
A full marketing resource management workspace for campaigns, budgets, capacity, approvals, and assets.
8.9/10★★★★☆Visit Screendragon -
Best forMulti-location brands coordinating campaigns and marketing
Campaign planning, fund management, brand assets and creative automation for distributed teams.
- Budget planning
- Marketing asset management
- Campaign planning
7.8/10★★★★☆Contact Sesimi -
Best forTeams that need documented creative review and approval
A cloud platform for marketing briefs, proofing, approvals, and resource planning.
- Resource planning
- Campaign planning
- Approval workflows
7.7/10★★★★☆Try Simple Admation -
Best forSalesforce-centric teams planning campaigns and budgets
A focused Salesforce-based MRM for teams coordinating campaigns, budgets, and approvals.
- Resource planning
- Budget planning
- Marketing asset management
7.6/10★★★★☆Visit Proof MRM -
Best forTeams centered on briefs, approvals, and creative operations
A brief-to-approval workspace for teams coordinating campaigns, creative review and assets.
- Budget planning
- Marketing asset management
- Campaign planning
7.4/10★★★★☆Visit site -
Best forTeams coordinating campaigns, calendars, and budgets
Annum combines shared campaign calendars with tactic-level budget tracking and project-tool sync.
7.3/10★★★★☆Visit Annum -
Best forEnterprise teams tracking marketing spend and ROI
A marketing operations platform for connecting budgets and activity to pipeline, revenue and KPIs.
7.2/10★★★★☆Visit Uptempo -
Best forEnterprises prioritizing digital asset governance
A governance-focused asset hub for enterprise teams, with pricing tailored to product selection and users.
- Approval workflows
7.1/10★★★★☆Visit Aprimo -
Best forTeams coordinating campaigns across outlets or agencies
A focused campaign execution hub for teams managing approvals, calendars and brand checks.
- Campaign planning
- Approval workflows
6.8/10★★★☆☆Visit Cohiva -
Best forSmall teams coordinating campaigns and collaboration
Broad campaign tools with collaboration, but limited depth for dedicated resource planning.
6.7/10★★★☆☆Visit site -
Best forMid-market and enterprise technology expense teams
A technology expense tool, not a marketing resource management system.
4.0/10★★☆☆☆Visit Upland Cimpl
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Approval workflows | Score |
|---|---|---|---|---|---|
| 1 | Screendragon | 8.9 | |||
| 2 | Sesimi | Yes | 7.8 | ||
| 3 | Simple Admation | No | Yes | 7.7 | |
| 4 | Proof MRM | No | $29/seat/mo | Yes | 7.6 |
| 5 | IntelligenceBank Marketing Operations | No | Yes | 7.4 | |
| 6 | Annum | No | $99/mo | 7.3 | |
| 7 | Uptempo | No | 7.2 | ||
| 8 | Aprimo | No | Yes | 7.1 | |
| 9 | Cohiva Campaign | Yes | 6.8 | ||
| 10 | Zoho Marketing Plus | No | $25/user/mo | 6.7 | |
| 11 | Upland Cimpl | No | 4.0 |
Head-to-head All 27 comparisons →
- Screendragon vs Sesimi
- Screendragon vs Simple Admation
- Screendragon vs Proof MRM
- Screendragon vs IntelligenceBank Marketing Operations
- Screendragon vs Annum
- Screendragon vs Uptempo
- Sesimi vs Simple Admation
- Sesimi vs Proof MRM
- Sesimi vs IntelligenceBank Marketing Operations
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How we rank marketing resource management software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update