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Head-to-head · Fitness CRM Software

Cratio vs GymLeads

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Cratio #7 in Fitness CRM Software 7.4/10 Paid ✓ 5 of 6 features Visit Cratio
GymLeads #9 in Fitness CRM Software 7.2/10 Paid ✓ 6 of 6 features Visit GymLeads

Cratio leads on 0 checks, GymLeads on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCratio · 7.4/10
  • Most featuresGymLeads · 6 of 6

Cratio scores higher on our rubric for fitness crm software: 7.4 against 7.2 out of 10; our editors rank them #7 and #9.

Cratio is the better fit for multi-location gyms needing advanced lead operations. GymLeads is the better fit for clubs needing mature lead-marketing workflows.

  • Cratio fits best

    Multi-location gyms needing advanced lead operations

  • GymLeads fits best

    Clubs needing mature lead-marketing workflows

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Side by side

Feature Cratio 7.4/10 Visit ↗ GymLeads 7.2/10 Visit ↗
At a glance
Editor score 7.4 7.2
Ranking #7 in Fitness CRM Software #9 in Fitness CRM Software
Best for Multi-location gyms needing advanced lead operations Clubs needing mature lead-marketing workflows
Pricing model Paid Paid
Starting price ₹799/user/mo $149/site/mo
Free plan — —
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, Android, iOS Web, iOS, Android
Support Email, Docs Live chat, Email, Docs
Integrations 16 integrations 8 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Cratio 5/6 · GymLeads 6/6
Lead capture ✓ ✓
Follow-up automation ✓ ✓
SMS messaging Not checked yet ✓ (best)
Email automation ✓ ✓
Sales pipeline ✓ ✓
Retention automation ✓ ✓
Specs
Contact limit Not checked yet Not checked yet
Our review
Pros
  • Routes leads by outlet, source, counsellor, or round-robin rules
  • Automates trial reminders, renewals, and lapsed-member follow-ups
  • Connects WhatsApp, calls, ads, forms, portals, and automation tools
  • Captures leads from websites, social media and Facebook Lead Ads
  • Automates email, SMS, reminders and appointment follow-ups
  • Supports reporting, segmentation, funnels and mobile lead management
Cons
  • No free plan is available
  • Annual pricing starts at ₹799 per user per month
  • Android is required for SIM-based call tracking and recording
  • Starts at USD 149 per location per month
  • SMS messaging requires account credit
  • Multi-site and franchise pricing is provided on request
Our verdict

Cratio is a sales CRM for Indian gyms, studios, personal trainer businesses, and multi-outlet fitness chains. It captures enquiries from fitness forms, portals, walk-ins, referrals, Instagram, Meta Lead Ads, and other sources, then…

Read the review →

GymLeads is a cloud-based CRM for gyms and fitness businesses that need to capture, organize and follow up with prospective members. Leads can enter through websites, landing pages, social media, Facebook Lead Ads, Messenger or manual…

Read the review →
  1. CratioFitness CRM Software 7.4Paid
  2. GymLeadsFitness CRM Software 7.2Paid

Strengths and trade-offs

  • Cratio — where it wins

    • Routes leads by outlet, source, counsellor, or round-robin rules
    • Automates trial reminders, renewals, and lapsed-member follow-ups
    • Connects WhatsApp, calls, ads, forms, portals, and automation tools

    Where it doesn't

    • No free plan is available
    • Annual pricing starts at ₹799 per user per month
    • Android is required for SIM-based call tracking and recording
  • GymLeads — where it wins

    • Captures leads from websites, social media and Facebook Lead Ads
    • Automates email, SMS, reminders and appointment follow-ups
    • Supports reporting, segmentation, funnels and mobile lead management

    Where it doesn't

    • Starts at USD 149 per location per month
    • SMS messaging requires account credit
    • Multi-site and franchise pricing is provided on request

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update