Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience real numbers from our own analytics — open to see them
–Visitors
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · counted by iTechGuides's own first-party analytics, bots removed, every figure rounded down · how we count

Head-to-head · Sales Automation

Apollo vs Bitrix24 CRM

  • Updated Sep 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Apollo #1 in Sales Automation 9.0/10 Free plan Free plan✓ 0 of 4 features Visit Apollo
Bitrix24 CRM #8 in Sales Automation 6.7/10 Free plan · paid from $49/mo (annual) · 15-day trial Free plan✓ 0 of 4 features Visit Bitrix24

Apollo leads on 0 checks, Bitrix24 CRM on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreApollo · 9.0/10
  • Free planboth

Apollo scores higher on our rubric for sales automation: 9.0 against 6.7 out of 10; our editors rank them #1 and #8.

Apollo is the better fit for teams automating prospect discovery and qualification. Bitrix24 CRM is the better fit for teams wanting flexible CRM automation and self-hosting.

  • Apollo fits best

    Teams automating prospect discovery and qualification

  • Bitrix24 CRM fits best

    Teams wanting flexible CRM automation and self-hosting

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Apollo 9.0/10 Visit ↗ Bitrix24 CRM 6.7/10 Visit ↗
At a glance
Editor score 9.0 6.7
Ranking #1 in Sales Automation #8 in Sales Automation
Best for Teams automating prospect discovery and qualification Teams wanting flexible CRM automation and self-hosting
Pricing model Free plan + paid Free plan + paid
Starting price Not published Not published
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Browser extension Cloud, Self-hosted, Desktop, Mobile
Platforms Web, Chrome extension Web, Windows, macOS, iOS, Android
Support Email, Docs, Community Live chat, Docs, Email
Compliance SOC 2, ISO 27001, GDPR, 2FA GDPR, HIPAA, ISO 27001, PCI DSS, 2FA
Integrations 200+ integrations 790+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Apollo 0/4 · Bitrix24 CRM 0/4
Workflow automation Not published Not published
Sales sequences Not published Not published
Lead routing Not published Not published
Email channel Not published Not published
Specs
Automation limit Not published Not published
Our review
Pros
  • Search 275+ million verified B2B contacts using detailed filters
  • Combine buying-intent signals with AI research for qualification
  • Connect prospecting workflows with CRM, sales, and marketing tools
  • Configurable pipelines, rules, triggers, and automated assignments
  • Scheduled recurring deals and CRM email history
  • Cloud, desktop, mobile, and self-hosted deployment options
Cons
  • Sales prospecting and engagement focus may exceed simpler team needs
  • API access is limited to Custom plans
  • Paid plan prices and export allowances aren't clear
  • Broader workspace features may exceed a narrow sales-automation need
  • Basic plan costs $49 per organization per month with annual billing
  • Enterprise pricing is tiered by organization size
Our verdict

Apollo brings prospect discovery, qualification, and sales engagement together for sales, marketing, and revenue operations teams. Search people and companies by job title, location, company size, industry, and buying intent, then use…

Read the review →

Bitrix24 CRM brings lead, contact, company, and deal management together with communications, tasks, workflows, and customer support tools. It is aimed at solo operators through larger organizations that want CRM automation alongside…

Read the review →
  1. ApolloSales Automation 9.0Free plan
  2. Bitrix24 CRMSales Automation 6.7Free plan · paid from $49/mo (annual) · 15-day trial

Strengths and trade-offs

  • Apollo — where it wins

    • Search 275+ million verified B2B contacts using detailed filters
    • Combine buying-intent signals with AI research for qualification
    • Connect prospecting workflows with CRM, sales, and marketing tools

    Where it doesn't

    • Sales prospecting and engagement focus may exceed simpler team needs
    • API access is limited to Custom plans
    • Paid plan prices and export allowances aren't clear
  • Bitrix24 CRM — where it wins

    • Configurable pipelines, rules, triggers, and automated assignments
    • Scheduled recurring deals and CRM email history
    • Cloud, desktop, mobile, and self-hosted deployment options

    Where it doesn't

    • Broader workspace features may exceed a narrow sales-automation need
    • Basic plan costs $49 per organization per month with annual billing
    • Enterprise pricing is tiered by organization size
  • Apollo9.0/10 · Free plan

    Find and qualify prospects with contact data, intent signals, and sales workflows.

    Visit ApolloFull verdict →
  • Bitrix24 CRM6.7/10 · Free plan · paid from $49/mo (annual) · 15-day trial

    A broad CRM workspace with configurable pipelines, recurring deals, and automation.

    Visit Bitrix24Full verdict →

More comparisons

Guides on sales automation

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update