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Head-to-head · Sales Automation

Apollo vs Freshsales

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Apollo #1 in Sales Automation 9.1/10 Free plan Free plan✓ 0 of 4 features Visit Apollo
Freshsales #2 in Sales Automation 9.0/10 Free plan · 21-day trial Free planFree trial✓ 0 of 4 features Visit Freshsales

Apollo leads on 0 checks, Freshsales on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreApollo · 9.1/10
  • Free planboth
  • Free trialonly Freshsales

Apollo scores higher on our rubric for sales automation: 9.1 against 9.0 out of 10; our editors rank them #1 and #2.

Apollo is the better fit for teams automating prospect discovery and qualification. Freshsales is the better fit for teams growing from basic CRM to automated sales.

  • Apollo fits best

    Teams automating prospect discovery and qualification

  • Freshsales fits best

    Teams growing from basic CRM to automated sales

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Apollo 9.1/10 Visit ↗ Freshsales 9.0/10 Visit ↗
At a glance
Editor score 9.1 9.0
Ranking #1 in Sales Automation #2 in Sales Automation
Best for Teams automating prospect discovery and qualification Teams growing from basic CRM to automated sales
Pricing model Free plan + paid Free plan + paid
Starting price Free plan $9/user/mo
Free plan ✓ ✓
Free trial — 21 days
Deployment Cloud, Browser extension Cloud, Mobile
Platforms Web, Chrome extension Web, iOS, Android
Support Email, Docs, Community Email, Live chat, Phone, Community, Docs
Compliance SOC 2, ISO 27001, GDPR, 2FA SOC 2, ISO 27001, GDPR
Integrations 200+ integrations 100+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Apollo 0/4 · Freshsales 0/4
Workflow automation Not checked yet Not checked yet
Sales sequences Not checked yet Not checked yet
Lead routing Not checked yet Not checked yet
Email channel Not checked yet Not checked yet
Specs
Automation limit Not checked yet Not checked yet
Our review
Pros
  • Search 275+ million verified B2B contacts using detailed filters
  • Combine buying-intent signals with AI research for qualification
  • Connect prospecting workflows with CRM, sales, and marketing tools
  • Free CRM access for up to 3 users
  • Pro adds sales sequences, contact scoring, and deal insights
  • Supports phone, chat, WhatsApp, SMS, email, and mobile offline mode
Cons
  • Sales prospecting and engagement focus may exceed simpler team needs
  • API access is limited to Custom plans
  • Paid plan prices and export allowances aren't clear
  • The Free plan is limited to 3 users
  • Sales sequences and contact scoring start with Pro
  • Field-level permissions, custom modules, and audit logs require Enterprise
Our verdict

Apollo brings prospect discovery, qualification, and sales engagement together for sales, marketing, and revenue operations teams. Search people and companies by job title, location, company size, industry, and buying intent, then use…

Read the review →

Freshsales brings contacts, accounts, activities, deals, and sales pipelines into a cloud CRM for sales teams and growing businesses. It suits teams that want to start with core customer management and add automation, scoring, and…

Read the review →
  1. ApolloSales Automation 9.1Free plan
  2. FreshsalesSales Automation 9.0Free plan · 21-day trial

Strengths and trade-offs

  • Apollo — where it wins

    • Search 275+ million verified B2B contacts using detailed filters
    • Combine buying-intent signals with AI research for qualification
    • Connect prospecting workflows with CRM, sales, and marketing tools

    Where it doesn't

    • Sales prospecting and engagement focus may exceed simpler team needs
    • API access is limited to Custom plans
    • Paid plan prices and export allowances aren't clear

  • Freshsales — where it wins

    • Free CRM access for up to 3 users
    • Pro adds sales sequences, contact scoring, and deal insights
    • Supports phone, chat, WhatsApp, SMS, email, and mobile offline mode

    Where it doesn't

    • The Free plan is limited to 3 users
    • Sales sequences and contact scoring start with Pro
    • Field-level permissions, custom modules, and audit logs require Enterprise

More comparisons

All sales automation comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update