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Head-to-head · Sales Automation

Apollo vs Zoho CRM

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Apollo #1 in Sales Automation 9.1/10 Free plan Free plan✓ 0 of 4 features Visit Apollo
Zoho CRM #5 in Sales Automation 8.9/10 Free plan · 15-day trial Free planFree trial✓ 0 of 4 features Visit Zoho CRM

Apollo leads on 0 checks, Zoho CRM on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreApollo · 9.1/10
  • Free planboth
  • Free trialonly Zoho CRM

Apollo scores higher on our rubric for sales automation: 9.1 against 8.9 out of 10; our editors rank them #1 and #5.

Apollo is the better fit for teams automating prospect discovery and qualification. Zoho CRM is the better fit for teams needing CRM and marketing automation together.

  • Apollo fits best

    Teams automating prospect discovery and qualification

  • Zoho CRM fits best

    Teams needing CRM and marketing automation together

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Apollo 9.1/10 Visit ↗ Zoho CRM 8.9/10 Visit ↗
At a glance
Editor score 9.1 8.9
Ranking #1 in Sales Automation #5 in Sales Automation
Best for Teams automating prospect discovery and qualification Teams needing CRM and marketing automation together
Pricing model Free plan + paid Free plan + paid
Starting price Free plan $14/user/mo
Free plan ✓ ✓
Free trial — 15 days
Deployment Cloud, Browser extension Cloud, Mobile
Platforms Web, Chrome extension Web, iOS, Android
Support Email, Docs, Community Email, Live chat, Phone, Tickets, Community, Docs
Compliance SOC 2, ISO 27001, GDPR, 2FA GDPR
Integrations 200+ integrations 1,100+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Apollo 0/4 · Zoho CRM 0/4
Workflow automation Not checked yet Not checked yet
Sales sequences Not checked yet Not checked yet
Lead routing Not checked yet Not checked yet
Email channel Not checked yet Not checked yet
Specs
Automation limit Not checked yet Not checked yet
Our review
Pros
  • Search 275+ million verified B2B contacts using detailed filters
  • Combine buying-intent signals with AI research for qualification
  • Connect prospecting workflows with CRM, sales, and marketing tools
  • Manages leads, contacts, accounts, deals, and multi-stage sales pipelines
  • Combines workflow automation with campaigns, segmentation, and lead nurturing
  • Offers Zia insights, mobile access with offline updates, and 1,100 integrations
Cons
  • Sales prospecting and engagement focus may exceed simpler team needs
  • API access is limited to Custom plans
  • Paid plan prices and export allowances aren't clear
  • The free plan is limited to up to 3 users
  • Standard starts at $14 per user monthly with annual billing, versus $20 monthly
  • Higher-tier pricing rises to $23–$50 per user monthly depending on plan and billing
Our verdict

Apollo brings prospect discovery, qualification, and sales engagement together for sales, marketing, and revenue operations teams. Search people and companies by job title, location, company size, industry, and buying intent, then use…

Read the review →

Zoho CRM brings sales records, pipeline management, communications, and marketing activity into one cloud-based system. It is aimed at sales teams and customer-facing organizations, with stated fit spanning solo users through enterprise…

Read the review →
  1. ApolloSales Automation 9.1Free plan
  2. Zoho CRMSales Automation 8.9Free plan · 15-day trial

Strengths and trade-offs

  • Apollo — where it wins

    • Search 275+ million verified B2B contacts using detailed filters
    • Combine buying-intent signals with AI research for qualification
    • Connect prospecting workflows with CRM, sales, and marketing tools

    Where it doesn't

    • Sales prospecting and engagement focus may exceed simpler team needs
    • API access is limited to Custom plans
    • Paid plan prices and export allowances aren't clear

  • Zoho CRM — where it wins

    • Manages leads, contacts, accounts, deals, and multi-stage sales pipelines
    • Combines workflow automation with campaigns, segmentation, and lead nurturing
    • Offers Zia insights, mobile access with offline updates, and 1,100 integrations

    Where it doesn't

    • The free plan is limited to up to 3 users
    • Standard starts at $14 per user monthly with annual billing, versus $20 monthly
    • Higher-tier pricing rises to $23–$50 per user monthly depending on plan and billing
  • Apollo9.1/10 · Free plan

    Find and qualify prospects with contact data, intent signals, and sales workflows.

    Visit ApolloFull verdict →
  • Zoho CRM8.9/10 · Free plan · 15-day trial

    A broad CRM for teams combining sales workflows with campaigns and lead nurturing.

    Visit Zoho CRMFull verdict →

More comparisons

All sales automation comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update