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Head-to-head · Sales Automation

Apollo vs Pipedrive

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Apollo #1 in Sales Automation 9.1/10 Free plan Free plan✓ 0 of 4 features Visit Apollo
Pipedrive #8 in Sales Automation 8.6/10 14-day trial Free trial✓ 0 of 4 features Visit Pipedrive

Apollo leads on 1 check, Pipedrive on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreApollo · 9.1/10
  • Free planonly Apollo
  • Free trialonly Pipedrive

Apollo scores higher on our rubric for sales automation: 9.1 against 8.6 out of 10; our editors rank them #1 and #8.

Apollo offers free plan; Pipedrive doesn't.

Apollo is the better fit for teams automating prospect discovery and qualification. Pipedrive is the better fit for small and mid-sized teams automating deal follow-up.

  • Apollo fits best

    Teams automating prospect discovery and qualification

  • Pipedrive fits best

    Small and mid-sized teams automating deal follow-up

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Apollo 9.1/10 Visit ↗ Pipedrive 8.6/10 Visit ↗
At a glance
Editor score 9.1 8.6
Ranking #1 in Sales Automation #8 in Sales Automation
Best for Teams automating prospect discovery and qualification Small and mid-sized teams automating deal follow-up
Pricing model Free plan + paid Paid
Starting price Free plan —
Free plan ✓ (best) —
Free trial — 14 days
Deployment Cloud, Browser extension Cloud, Mobile
Platforms Web, Chrome extension Web, iOS, Android
Support Email, Docs, Community Email, Live chat, Phone · 24/7
Compliance SOC 2, ISO 27001, GDPR, 2FA SOC 2, ISO 27001, GDPR, 2FA, SSO/SAML
Integrations 200+ integrations 500+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market
Features Apollo 0/4 · Pipedrive 0/4
Workflow automation Not checked yet Not checked yet
Sales sequences Not checked yet Not checked yet
Lead routing Not checked yet Not checked yet
Email channel Not checked yet Not checked yet
Specs
Automation limit Not checked yet Not checked yet
Our review
Pros
  • Search 275+ million verified B2B contacts using detailed filters
  • Combine buying-intent signals with AI research for qualification
  • Connect prospecting workflows with CRM, sales, and marketing tools
  • Visual pipelines organize leads, contacts, deals and sales activities.
  • Growth adds email sync, tracking, automations and nurturing sequences.
  • More than 500 integrations, plus Android and iOS apps.
Cons
  • Sales prospecting and engagement focus may exceed simpler team needs
  • API access is limited to Custom plans
  • Paid plan prices and export allowances aren't clear
  • There is no free plan; access is through paid plans.
  • Email sync and automations are listed under Growth, not Lite.
  • Lead routing, custom scoring and e-signatures are reserved for Premium.
Our verdict

Apollo brings prospect discovery, qualification, and sales engagement together for sales, marketing, and revenue operations teams. Search people and companies by job title, location, company size, industry, and buying intent, then use…

Read the review →

Pipedrive brings leads, contacts, deals, activities and sales pipelines together in a web-based CRM. Its visual pipeline and follow-up tools are aimed at small and mid-sized sales teams that want to organize opportunities and automate…

Read the review →
  1. ApolloSales Automation 9.1Free plan
  2. PipedriveSales Automation 8.614-day trial

Strengths and trade-offs

  • Apollo — where it wins

    • Search 275+ million verified B2B contacts using detailed filters
    • Combine buying-intent signals with AI research for qualification
    • Connect prospecting workflows with CRM, sales, and marketing tools

    Where it doesn't

    • Sales prospecting and engagement focus may exceed simpler team needs
    • API access is limited to Custom plans
    • Paid plan prices and export allowances aren't clear

  • Pipedrive — where it wins

    • Visual pipelines organize leads, contacts, deals and sales activities.
    • Growth adds email sync, tracking, automations and nurturing sequences.
    • More than 500 integrations, plus Android and iOS apps.

    Where it doesn't

    • There is no free plan; access is through paid plans.
    • Email sync and automations are listed under Growth, not Lite.
    • Lead routing, custom scoring and e-signatures are reserved for Premium.

More comparisons

All sales automation comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update