Adjust vs Wicked Reports

Adjust8.6Visit Wicked Reports6.3Visit

Higher score Adjust #1 in Conversion Tracking 8.6/10 Pricing on request ✓ 0 of 2 features Visit Adjust

vs

Wicked Reports #8 in Conversion Tracking 6.3/10 From $499/mo ✓ 0 of 2 features Visit Wicked Reports

• Adjust fits best

  Teams needing mobile and web attribution

• Wicked Reports fits best

  Commerce teams measuring order and customer revenue

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Side by side

Feature	Adjust 8.6/10 Visit ↗	Wicked Reports 6.3/10 Visit ↗
At a glance
Editor score	8.6	6.3
Ranking	#1 in Conversion Tracking	#8 in Conversion Tracking
Best for	Teams needing mobile and web attribution	Commerce teams measuring order and customer revenue
Pricing model	Paid	Paid
Starting price	Not published	$499/mo
Free plan	—	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Docs	Email, Live chat, Phone, Tickets
Compliance	GDPR, ISO 27001, 2FA	GDPR
Integrations	3,000+ integrations	13 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Adjust 0/2 · Wicked Reports 0/2
Mobile app attribution	Not published	Not published
Offline conversion tracking	Not published	Not published
Specs
Attribution models	multi_touch	multi_touch
Conversion sources	Not published	Not published
Monthly event limit	Not published	Not published
Data retention	Not published	Not published
Our review
Pros	Measures clicks, impressions, reattributions, revenue, and subscriptions Combines multi-touch reporting with web attribution and deep linking Supports raw-data exports and server-to-server event integration	Attributes revenue and customers at the order level across touchpoints Offers first-click, last-click, U-shaped and linear attribution models Exports data through outbound API and CSV for warehouse reporting
Cons	Base is free only for the first year Core and Enterprise pricing requires contacting sales Base support is limited to English email and Help Center access	Starts at $499 per month, with no free plan API integrations, currency conversion and time-zone loading require Scale Enterprise starts at $4,999 and lists optional dedicated servers and custom SLA
Our verdict	Adjust is a mobile measurement and analytics platform for app marketers, developers, and marketing teams. It attributes app installs, reattributions, clicks, and impressions, and includes campaign analytics, lifecycle reporting, revenue… Read the review →	Wicked Reports brings advertising, CRM, shopping-cart and payment data together for first-party, click-based marketing attribution. It is aimed at eCommerce brands, subscription businesses, agencies and paid-media operators that need to… Read the review →

Strengths and trade-offs

• Adjust — where it wins

  • Measures clicks, impressions, reattributions, revenue, and subscriptions
  • Combines multi-touch reporting with web attribution and deep linking
  • Supports raw-data exports and server-to-server event integration

  Where it doesn't

  • Base is free only for the first year
  • Core and Enterprise pricing requires contacting sales
  • Base support is limited to English email and Help Center access

• Wicked Reports — where it wins

  • Attributes revenue and customers at the order level across touchpoints
  • Offers first-click, last-click, U-shaped and linear attribution models
  • Exports data through outbound API and CSV for warehouse reporting

  Where it doesn't

  • Starts at $499 per month, with no free plan
  • API integrations, currency conversion and time-zone loading require Scale
  • Enterprise starts at $4,999 and lists optional dedicated servers and custom SLA

• Adjust8.6/10 · Pricing on request

  Broad app attribution and reporting, with sales-led pricing and no ongoing free plan.

  Visit AdjustFull verdict →
• Wicked Reports6.3/10 · From $499/mo

  Connect ad, cart, CRM and payment data to attribute orders, revenue and customer value.

  Visit Wicked ReportsFull verdict →