Singular vs Wicked Reports

Singular8.8Visit Wicked Reports5.9Visit

Higher score Singular #2 in Marketing Attribution Software 8.8/10 Free plan Free plan✓ 4 of 4 features Visit Singular

vs

Wicked Reports #15 in Marketing Attribution Software 5.9/10 From $499/mo ✓ 4 of 4 features Visit Wicked Reports

• Singular fits best

  Mobile-first teams needing free attribution

• Wicked Reports fits best

  Ecommerce teams needing customer-level revenue attribution

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Side by side

Feature	Singular 8.8/10 Visit ↗	Wicked Reports 5.9/10 Visit ↗
At a glance
Editor score	8.8	5.9
Ranking	#2 in Marketing Attribution Software	#15 in Marketing Attribution Software
Best for	Mobile-first teams needing free attribution	Ecommerce teams needing customer-level revenue attribution
Pricing model	Free plan + paid	Paid
Starting price	Not published	$499/mo
Free plan	✓ (best)	—
Free trial	—	—
Deployment	Cloud, Mobile, Browser extension	Cloud
Platforms	Web, iOS, Android	Web
Support	Email, Tickets, Docs	Email, Live chat, Phone, Tickets
Compliance	GDPR, SSO/SAML, 2FA	GDPR
Integrations	1,000+ integrations	13 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Singular 4/4 · Wicked Reports 4/4
Multi-touch attribution	✓	✓
Offline data attribution	✓	✓
Revenue attribution	✓	✓
Data warehouse export	✓	✓
Specs
Attribution models	Multi_touch	Multi_touch
Journey window	Not published	90 days
Data retention	Limited	Limited
Our review
Pros	Free mobile attribution, ROI analytics, and fraud prevention Multi-touch, web-to-app, SKAdNetwork, and revenue attribution Warehouse delivery through S3, Snowflake, BigQuery, and more	Order-level revenue, customer attribution, cohort, and LTV reporting First-click, last-click, U-shaped, and linear attribution models Integrations, APIs, warehouse export, and offline Google conversions
Cons	User-level data retention is limited Enterprise pricing is customized Advanced support and onboarding are paid-tier features	Starts at $499 per month, limiting fit for smaller teams Advanced capabilities such as Amazon integration require Maximize Data retention is limited
Our verdict	Singular is a marketing attribution and analytics platform for app publishers, growth teams, and marketers. It brings campaign cost, performance, attribution, revenue, and user-level data together across mobile, web, CTV, PC, and console… Read the review →	Wicked Reports is a web and API marketing attribution platform for ecommerce brands, subscription businesses, agencies, and paid-media operators. It connects advertising, CRM, shopping-cart, payment, and customer data to attribute leads,… Read the review →

Strengths and trade-offs

• Singular — where it wins

  • Free mobile attribution, ROI analytics, and fraud prevention
  • Multi-touch, web-to-app, SKAdNetwork, and revenue attribution
  • Warehouse delivery through S3, Snowflake, BigQuery, and more

  Where it doesn't

  • User-level data retention is limited
  • Enterprise pricing is customized
  • Advanced support and onboarding are paid-tier features

• Wicked Reports — where it wins

  • Order-level revenue, customer attribution, cohort, and LTV reporting
  • First-click, last-click, U-shaped, and linear attribution models
  • Integrations, APIs, warehouse export, and offline Google conversions

  Where it doesn't

  • Starts at $499 per month, limiting fit for smaller teams
  • Advanced capabilities such as Amazon integration require Maximize
  • Data retention is limited

• Singular8.8/10 · Free plan

  Broad mobile and web attribution with a free starting tier and warehouse delivery.

  Visit SingularFull verdict →
• Wicked Reports5.9/10 · From $499/mo

  Customer-level revenue attribution with multi-touch models, LTV reporting, APIs, and commerce integrations.

  Visit Wicked ReportsFull verdict →