Head-to-head · Marketing Attribution Software
Kochava vs Wicked Reports
Kochava leads on 1 check, Wicked Reports on 2, and 4 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreKochava · 8.5/10
- Lowest starting priceWicked Reports · $499/mo
- Free planonly Kochava
Kochava scores higher on our rubric for marketing attribution software: 8.5 against 5.9 out of 10; our editors rank them #3 and #15.
Kochava offers free plan; Wicked Reports doesn't. Wicked Reports is cheaper to start at $499/mo against $500/mo. Wicked Reports leads on journey window: 90 days versus 30 days. On data retention, Kochava gives you Unlimited where Wicked Reports offers Limited.
Kochava is the better fit for mature omnichannel mobile marketers. Wicked Reports is the better fit for ecommerce teams needing customer-level revenue attribution.
- Kochava fits best
Mature omnichannel mobile marketers
- Wicked Reports fits best
Ecommerce teams needing customer-level revenue attribution
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Side by side
| Feature | Kochava 8.5/10 Visit ↗ | Wicked Reports 5.9/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.5 | 5.9 |
| Ranking | #3 in Marketing Attribution Software | #15 in Marketing Attribution Software |
| Best for | Mature omnichannel mobile marketers | Ecommerce teams needing customer-level revenue attribution |
| Pricing model | Free plan + paid | Paid |
| Starting price | $500/mo | $499/mo (best) |
| Free plan | ✓ (best) | — |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud |
| Platforms | Web, iOS, Android | Web |
| Support | Tickets, Docs | Email, Live chat, Phone, Tickets |
| Compliance | GDPR | GDPR |
| Integrations | 5,000+ integrations | 13 integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Kochava 4/4 · Wicked Reports 4/4 | ||
| Multi-touch attribution | ✓ | ✓ |
| Offline data attribution | ✓ | ✓ |
| Revenue attribution | ✓ | ✓ |
| Data warehouse export | ✓ | ✓ |
| Specs | ||
| Attribution models | Multi_touch | Multi_touch |
| Journey window | 30 days | 90 days (best) |
| Data retention | Unlimited | Limited |
| Our review | ||
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| Our verdict | Kochava is an omnichannel measurement and attribution platform for advertisers, app marketers, agencies, publishers, and platforms. It tracks customer journeys across mobile apps, mobile web, desktop web, connected TV, out-of-home, and… Read the review → |
Wicked Reports is a web and API marketing attribution platform for ecommerce brands, subscription businesses, agencies, and paid-media operators. It connects advertising, CRM, shopping-cart, payment, and customer data to attribute leads,… Read the review → |
Strengths and trade-offs
Kochava — where it wins
- Measures mobile, web, CTV, and offline campaigns
- Supports revenue, subscription, lifetime-value, and ROAS measurement
- Includes deep links, fraud prevention, exports, and audience activation
Where it doesn't
- Foundation starts at $500 per month
- Enterprise features require a $2,000 monthly plan
- Breadth may exceed the needs of single-channel marketers
Wicked Reports — where it wins
- Order-level revenue, customer attribution, cohort, and LTV reporting
- First-click, last-click, U-shaped, and linear attribution models
- Integrations, APIs, warehouse export, and offline Google conversions
Where it doesn't
- Starts at $499 per month, limiting fit for smaller teams
- Advanced capabilities such as Amazon integration require Maximize
- Data retention is limited
- Kochava8.5/10 · Free plan · paid from $500/mo
A mature attribution suite with broad channel coverage and a relatively high paid entry point.
Visit KochavaFull verdict → - Wicked Reports5.9/10 · From $499/mo
Customer-level revenue attribution with multi-touch models, LTV reporting, APIs, and commerce integrations.
Visit Wicked ReportsFull verdict →
More comparisons
All marketing attribution software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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