Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience real numbers from our own analytics — open to see them
–Visitors
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · counted by iTechGuides's own first-party analytics, bots removed, every figure rounded down · how we count

Head-to-head · Marketing Attribution Software

Airbridge vs Wicked Reports

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Airbridge #6 in Marketing Attribution Software 7.3/10 From $40/mo · 30-day trial ✓ 4 of 4 features Visit Airbridge
Wicked Reports #15 in Marketing Attribution Software 5.9/10 From $499/mo ✓ 4 of 4 features Visit Wicked Reports

Airbridge leads on 1 check, Wicked Reports on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAirbridge · 7.3/10
  • Lowest starting priceAirbridge · $40/mo

Airbridge scores higher on our rubric for marketing attribution software: 7.3 against 5.9 out of 10; our editors rank them #6 and #15.

Airbridge is cheaper to start at $40/mo against $499/mo. On data retention, Airbridge gives you Annual where Wicked Reports offers Limited.

Airbridge is the better fit for growing app teams on a low-cost paid plan. Wicked Reports is the better fit for ecommerce teams needing customer-level revenue attribution.

  • Airbridge fits best

    Growing app teams on a low-cost paid plan

  • Wicked Reports fits best

    Ecommerce teams needing customer-level revenue attribution

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Airbridge 7.3/10 Visit ↗ Wicked Reports 5.9/10 Visit ↗
At a glance
Editor score 7.3 5.9
Ranking #6 in Marketing Attribution Software #15 in Marketing Attribution Software
Best for Growing app teams on a low-cost paid plan Ecommerce teams needing customer-level revenue attribution
Pricing model Paid Paid
Starting price $40/mo (best) $499/mo
Free plan — —
Free trial — —
Deployment Cloud Cloud
Platforms Web, iOS, Android Web
Support Tickets, Docs Email, Live chat, Phone, Tickets
Compliance SOC 2, ISO 27001, GDPR GDPR
Integrations 350+ integrations 13 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Airbridge 4/4 · Wicked Reports 4/4
Multi-touch attribution ✓ ✓
Offline data attribution ✓ ✓
Revenue attribution ✓ ✓
Data warehouse export ✓ ✓
Specs
Attribution models Multi_touch Multi_touch
Journey window Not published 90 days
Data retention Annual Limited
Our review
Pros
  • Web, mobile, and web-to-app attribution in one platform
  • Core includes revenue, funnel, and campaign reports
  • Growth adds multi-touch, fraud detection, and warehouse exports
  • Order-level revenue, customer attribution, cohort, and LTV reporting
  • First-click, last-click, U-shaped, and linear attribution models
  • Integrations, APIs, warehouse export, and offline Google conversions
Cons
  • No free plan; the trial lasts 30 days
  • Core covers four named ad platforms
  • Growth pricing is custom, based on MAU or installs
  • Starts at $499 per month, limiting fit for smaller teams
  • Advanced capabilities such as Amazon integration require Maximize
  • Data retention is limited
Our verdict

Airbridge is a cloud marketing measurement platform for businesses running campaigns across web and mobile apps. It connects advertising touchpoints with installs, conversions, subscriptions, purchases, and revenue, making it suitable for…

Read the review →

Wicked Reports is a web and API marketing attribution platform for ecommerce brands, subscription businesses, agencies, and paid-media operators. It connects advertising, CRM, shopping-cart, payment, and customer data to attribute leads,…

Read the review →
  1. AirbridgeMarketing Attribution Software 7.3From $40/mo · 30-day trial
  2. Wicked ReportsMarketing Attribution Software 5.9From $499/mo

Strengths and trade-offs

  • Airbridge — where it wins

    • Web, mobile, and web-to-app attribution in one platform
    • Core includes revenue, funnel, and campaign reports
    • Growth adds multi-touch, fraud detection, and warehouse exports

    Where it doesn't

    • No free plan; the trial lasts 30 days
    • Core covers four named ad platforms
    • Growth pricing is custom, based on MAU or installs

  • Wicked Reports — where it wins

    • Order-level revenue, customer attribution, cohort, and LTV reporting
    • First-click, last-click, U-shaped, and linear attribution models
    • Integrations, APIs, warehouse export, and offline Google conversions

    Where it doesn't

    • Starts at $499 per month, limiting fit for smaller teams
    • Advanced capabilities such as Amazon integration require Maximize
    • Data retention is limited
  • Airbridge7.3/10 · From $40/mo · 30-day trial

    A low-cost starting point for growing app teams needing web and mobile attribution.

    Visit AirbridgeFull verdict →
  • Wicked Reports5.9/10 · From $499/mo

    Customer-level revenue attribution with multi-touch models, LTV reporting, APIs, and commerce integrations.

    Visit Wicked ReportsFull verdict →

More comparisons

All marketing attribution software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update