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Head-to-head · Marketing Attribution Software

Hyros vs Wicked Reports

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Hyros #7 in Marketing Attribution Software 7.0/10 From $69/mo ✓ 3 of 4 features Visit Hyros
Wicked Reports #15 in Marketing Attribution Software 5.9/10 From $499/mo ✓ 4 of 4 features Visit Wicked Reports

Hyros leads on 1 check, Wicked Reports on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHyros · 7.0/10
  • Lowest starting priceHyros · $69/mo
  • Most featuresWicked Reports · 4 of 4

Hyros scores higher on our rubric for marketing attribution software: 7.0 against 5.9 out of 10; our editors rank them #7 and #15.

Hyros is cheaper to start at $69/mo against $499/mo. On attribution models, Hyros gives you Custom where Wicked Reports offers Multi_touch. Wicked Reports offers data warehouse export; Hyros doesn't publish it. On data retention, Hyros gives you Unlimited where Wicked Reports offers Limited.

Hyros is the better fit for revenue-focused marketers seeking a low entry price. Wicked Reports is the better fit for ecommerce teams needing customer-level revenue attribution.

  • Hyros fits best

    Revenue-focused marketers seeking a low entry price

  • Wicked Reports fits best

    Ecommerce teams needing customer-level revenue attribution

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Hyros 7.0/10 Visit ↗ Wicked Reports 5.9/10 Visit ↗
At a glance
Editor score 7.0 5.9
Ranking #7 in Marketing Attribution Software #15 in Marketing Attribution Software
Best for Revenue-focused marketers seeking a low entry price Ecommerce teams needing customer-level revenue attribution
Pricing model Paid Paid
Starting price $69/mo (best) $499/mo
Free plan — —
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Community, Docs Email, Live chat, Phone, Tickets
Compliance SOC 2, GDPR, SSO/SAML GDPR
Integrations 70+ integrations 13 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Hyros 3/4 · Wicked Reports 4/4
Multi-touch attribution ✓ ✓
Offline data attribution ✓ ✓
Revenue attribution ✓ ✓
Data warehouse export Not published ✓ (best)
Specs
Attribution models Custom Multi_touch
Journey window Not published 90 days
Data retention Unlimited Limited
Our review
Pros
  • Server-side and first-party tracking connect marketing touchpoints.
  • Custom models cover revenue, repeat sales, LTV, and offline conversions.
  • Broad ad, commerce, payment, CRM, and API integrations.
  • Order-level revenue, customer attribution, cohort, and LTV reporting
  • First-click, last-click, U-shaped, and linear attribution models
  • Integrations, APIs, warehouse export, and offline Google conversions
Cons
  • No free plan is available.
  • Pricing varies by tracked monthly revenue.
  • The published plan list shows one named plan.
  • Starts at $499 per month, limiting fit for smaller teams
  • Advanced capabilities such as Amazon integration require Maximize
  • Data retention is limited
Our verdict

Hyros is a marketing attribution platform for SaaS companies, ecommerce brands, agencies, course businesses, and call-based businesses. It connects ad interactions with leads, purchases, repeat sales, and revenue through first-party,…

Read the review →

Wicked Reports is a web and API marketing attribution platform for ecommerce brands, subscription businesses, agencies, and paid-media operators. It connects advertising, CRM, shopping-cart, payment, and customer data to attribute leads,…

Read the review →
  1. HyrosMarketing Attribution Software 7.0From $69/mo
  2. Wicked ReportsMarketing Attribution Software 5.9From $499/mo

Strengths and trade-offs

  • Hyros — where it wins

    • Server-side and first-party tracking connect marketing touchpoints.
    • Custom models cover revenue, repeat sales, LTV, and offline conversions.
    • Broad ad, commerce, payment, CRM, and API integrations.

    Where it doesn't

    • No free plan is available.
    • Pricing varies by tracked monthly revenue.
    • The published plan list shows one named plan.

  • Wicked Reports — where it wins

    • Order-level revenue, customer attribution, cohort, and LTV reporting
    • First-click, last-click, U-shaped, and linear attribution models
    • Integrations, APIs, warehouse export, and offline Google conversions

    Where it doesn't

    • Starts at $499 per month, limiting fit for smaller teams
    • Advanced capabilities such as Amazon integration require Maximize
    • Data retention is limited
  • Hyros7.0/10 · From $69/mo

    A $69 monthly entry point for multi-touch, revenue, and ad-platform attribution.

    Visit HyrosFull verdict →
  • Wicked Reports5.9/10 · From $499/mo

    Customer-level revenue attribution with multi-touch models, LTV reporting, APIs, and commerce integrations.

    Visit Wicked ReportsFull verdict →

More comparisons

All marketing attribution software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update