Best Semrush Alternatives in 2026
The top Semrush alternatives are Ahrefs, Google Search Console and Bing Webmaster Tools: 15 SEO tools our editors would look at instead of Semrush, in our ranking order.
Semrush: Broad SEO and PPC intelligence with tracking, audits, competitor research, and API access. Where it falls short: broader coverage may exceed the needs of teams seeking one focused SEO tool.
Switching from Semrush? For most seo tools buyers the best Semrush alternative is Ahrefs, built for all-in-one SEO teams seeking strong value. Serpstat offers the most tracked keywords (10000 keywords).
Why People Look for a Semrush Alternative
- Broader coverage may exceed the needs of teams seeking one focused SEO tool
- Higher tiers are needed for more websites and keyword tracking
- Advanced capabilities are distributed across multiple plan levels
- Tracked keywords: 500 keywords — up to 10000 keywords with Serpstat
Quick Picks by What You Need
- Best overallAhrefs9.3
All-in-one SEO teams seeking strong value
Visit Ahrefs - Lowest priceAhrefs9.3
Paid plans from $29/mo
Visit Ahrefs - Best free optionAhrefs9.3
Has a free plan
Visit Ahrefs - Most tracked keywordsSerpstat8.1
10000 keywords
Visit Serpstat
All 15 Semrush Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
-
Best forAll-in-one SEO teams seeking strong value
A broad SEO suite with a free plan and paid tiers for growing workflows.
- Backlink analysis
- API access
- Competitor research
9.3/10★★★★★Visit Ahrefs -
Best forFree Google search performance monitoring
Free, first-party Google Search performance data with indexing and site issue tools.
- Backlink analysis
- API access
- Site audit
9.2/10★★★★★Visit Search Console -
Best forFree Bing-focused SEO measurement
A free Bing-focused toolkit for SEO reporting, research, audits, and indexing.
- Backlink analysis
- API access
- Competitor research
9.1/10★★★★★Visit Bing Webmaster -
Best forTechnical SEO crawling specialists
A deep desktop crawler for technical SEO audits, but not a complete keyword or rank-tracking suite.
- Backlink analysis
- API access
- Site audit
9.0/10★★★★☆Visit Screaming Frog -
Best forWordPress sites needing on-page SEO controls
A broad WordPress SEO toolkit with a capable free plan and scalable paid tiers.
- Competitor research
- Site audit
- Keyword research
8.9/10★★★★☆Visit Rank Math -
Best forWordPress site owners needing on-page SEO controls
A capable WordPress SEO foundation, with Premium features for linking and redirects.
- API access
- Keyword research
- Rank tracking
8.8/10★★★★☆Visit Yoast SEO -
Best forSmall teams wanting approachable SEO research
An approachable SEO suite with broad research coverage and a free starting point.
- Backlink analysis
- API access
- Competitor research
8.7/10★★★★☆Visit Mangools -
Best forAgencies needing broad SEO workflows
- Better than Semrush:
- Tracked keywords: 2000 keywords vs 500 keywords
A broad SEO workspace for agencies, with strong reporting, integrations, and API access.
- Backlink analysis
- API access
- Competitor research
8.6/10★★★★☆Visit SE Ranking -
Best forBudget-conscious competitor research
- Better than Semrush:
- Tracked keywords: 5000 keywords vs 500 keywords
A broad, budget-conscious toolkit for competitor SEO and PPC research.
- Backlink analysis
- API access
- Competitor research
8.5/10★★★★☆Visit SpyFu -
Best forTeams wanting established SEO fundamentals
A broad SEO toolkit for teams that want established search fundamentals.
- Backlink analysis
- Competitor research
- Site audit
8.4/10★★★★☆Visit Moz Pro -
Best forSmall sites needing affordable technical SEO
A broad SEO toolkit for small sites, with limited integration options.
- Backlink analysis
- API access
- Competitor research
8.3/10★★★★☆Visit Seobility -
Best forDesktop users wanting a full SEO suite
A broad desktop SEO suite with a useful free edition and scalable annual plans.
- Backlink analysis
- API access
- Competitor research
8.2/10★★★★☆Visit SEO PowerSuite -
Best forHigh-volume keyword and rank tracking
- Better than Semrush:
- Tracked keywords: 10000 keywords vs 500 keywords
A broad SEO suite for high-volume keyword research and rank tracking.
- Backlink analysis
- API access
- Competitor research
8.1/10★★★★☆Visit Serpstat -
Best forVisibility and competitor analysis
A broad SEO analytics suite for teams that need visibility and competitor analysis.
- Backlink analysis
- Rank tracking
8.0/10★★★★☆Visit SISTRIX -
Best forAgencies needing broad rank tracking
Broad SEO coverage for agencies, with tiered limits and extra Agency Unlimited scanning fees.
7.9/10★★★★☆Visit WebCEO
Semrush Alternatives: Common Questions
What is the best alternative to Semrush?
Ahrefs: #2 in our SEO Tools ranking, with an editor score of 9.3 out of 10. A broad SEO suite with a free plan and paid tiers for growing workflows.
Is there a free alternative to Semrush?
Yes. Ahrefs, Google Search Console, Bing Webmaster Tools, Screaming Frog SEO Spider and Rank Math SEO have a free plan or a free tier (11 of the 15 alternatives on this page).
What is the cheapest paid alternative to Semrush?
Of the alternatives here that publish a price, Ahrefs starts lowest, at $29/mo.
Why do people look for Semrush alternatives?
Broader coverage may exceed the needs of teams seeking one focused SEO tool; Higher tiers are needed for more websites and keyword tracking; Advanced capabilities are distributed across multiple plan levels.
Which Semrush alternative has the most tracked keywords?
Serpstat, with 10000 keywords.
How do I switch from Semrush?
Export your data from Semrush (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel Semrush.
How to Switch from Semrush
- Export your data from Semrush (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel Semrush.
Semrush vs Each Alternative
| # | Tool | Free plan | Paid from | Keyword research | Rank tracking | Site audit | Backlink analysis | Score |
|---|---|---|---|---|---|---|---|---|
| 1 | Semrush | Yes | Yes | Yes | Yes | Yes | 9.4 | |
| 1 | Ahrefs | Yes | $29/mo | Yes | Yes | Yes | Yes | 9.3 |
| 2 | Google Search Console | Yes | Free | Yes | Yes | Yes | Yes | 9.2 |
| 3 | Bing Webmaster Tools | Yes | Free | Yes | Yes | Yes | Yes | 9.1 |
| 4 | Screaming Frog SEO Spider | Yes | Yes | Yes | 9.0 | |||
| 5 | Rank Math SEO | Yes | Yes | Yes | Yes | 8.9 | ||
| 6 | Yoast SEO | Yes | $118.80/site/yr | Yes | Yes | 8.8 | ||
| 7 | Mangools | Yes | Yes | Yes | Yes | 8.7 | ||
| 8 | SE Ranking | No | $103.20/mo | Yes | Yes | Yes | Yes | 8.6 |
| 9 | SpyFu | Yes | $29/mo | Yes | Yes | Yes | Yes | 8.5 |
| 10 | Moz Pro | No | Yes | Yes | Yes | Yes | 8.4 | |
| 11 | Seobility | Yes | Yes | Yes | Yes | Yes | 8.3 | |
| 12 | SEO PowerSuite | Yes | $349/yr | Yes | Yes | Yes | Yes | 8.2 |
| 13 | Serpstat | Yes | $50/mo | Yes | Yes | Yes | Yes | 8.1 |
| 14 | SISTRIX | No | €119/mo | Yes | Yes | 8.0 | ||
| 15 | WebCEO | No | $32/mo | 7.9 |
Head-to-Head
- Semrush vs Ahrefs
- Semrush vs Google Search Console
- Semrush vs Bing Webmaster Tools
- Semrush vs Screaming Frog SEO Spider
- Semrush vs Rank Math SEO
- Semrush vs Yoast SEO
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update