Semrush review
Broad SEO and PPC intelligence with tracking, audits, competitor research, and API access.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Semrush is an online visibility management platform for marketers, agencies, and businesses. Its SEO toolkit brings together keyword discovery, competitor research, position tracking, technical website crawling, backlink analysis, reporting, and API-based data access. Teams can create domain projects, monitor keyword rankings, review technical SEO issues, and examine competitor organic keywords and backlink profiles. The broader platform also includes tools for AI search visibility, content, advertising, social media, local marketing, and traffic research, making it suited to organizations managing several areas of online visibility from one web-based platform.
The plan structure scales by monitored websites, tracked keywords, and advanced workflow capabilities. SEO and Starter each cover 5 websites and 500 keywords tracked daily. SEO includes keyword research, competitor analysis, Position Tracking, and Site Audit, while Starter adds keyword optimization tools, competitor insights, and AI visibility tracking. Pro+ increases coverage to 15 websites and 1,500 keywords daily, with historical SEO data, content optimization, and multi-location and device tracking. Advanced reaches 40 websites and 5,000 keywords daily, adding SEO Share of Voice, API data integration, and automation features. A free plan and seven-day trial provide lower-commitment ways to explore the platform.
Semrush fits teams that need broad research and monitoring across SEO, PPC, competitors, content, and visibility channels. Its integrations with Google Analytics, Google Search Console, and Looker Studio support reporting workflows, while API access covers rankings, backlinks, site audits, and position tracking. Keyword lists can be exported to XLSX and CSV, and scheduled audits support recurring technical reviews. Choose Semrush when breadth, historical analysis, multi-location tracking, or automation matters; a narrower tool may be a better fit for teams that only need a single focused SEO function.
Semrush pros and cons
- Where it wins
- Covers keyword research, rank tracking, crawling, backlinks, and competitors
- Tracks up to 500 keywords daily on the SEO and Starter plans
- Supports API access plus Google Analytics, Search Console, and Looker Studio
- Where it doesn't
- Broader coverage may exceed the needs of teams seeking one focused SEO tool
- Higher tiers are needed for more websites and keyword tracking
- Advanced capabilities are distributed across multiple plan levels
Semrush fact sheet, pricing and score →
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