Best OneSignal Alternatives in 2026
The top OneSignal alternatives are Reteno, Pushwoosh and Batch: 15 mobile marketing automation software our editors would look at instead of OneSignal, in our ranking order.
OneSignal: Broad mobile automation with a free plan and a $19/month entry tier. Where it falls short: free mobile push and in-app messaging is limited to 1,000 active users.
Switching from OneSignal? For most mobile marketing automation software buyers the best OneSignal alternative is Reteno, built for startups needing full automation on a small budget.
Why People Look for a OneSignal Alternative
- Free mobile push and in-app messaging is limited to 1,000 active users
- Growth adds usage charges for mobile push and web push
- Professional and Enterprise require custom annual pricing
Quick Picks by What You Need
- Best overallReteno9.3
Startups needing full automation on a small budget
Visit Reteno - Lowest priceCustomer.io8.2
Paid plans from $100/mo
Visit Customer.io - Best free optionReteno9.3
Has a free plan
Visit Reteno
All 15 OneSignal Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
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Best forStartups needing full automation on a small budget
Broad mobile automation with a free entry tier and usage-based Growth pricing.
- Visual journey builder
- A/B testing
- Data export
9.3/10★★★★★Visit Reteno -
Best forCost-conscious teams needing omnichannel messaging
A broad, usage-priced messaging platform for cost-conscious mobile teams.
- Visual journey builder
- A/B testing
- Data export
9.2/10★★★★★Visit Pushwoosh -
Best forMobile-first teams running omnichannel journeys
A broad mobile-first platform for orchestrating personalized omnichannel customer journeys.
- Visual journey builder
- A/B testing
- Data export
8.9/10★★★★☆Visit Batch -
Best forTeams needing visual, AI-assisted omnichannel journeys
A visual, AI-assisted platform for coordinated mobile, web, and lifecycle messaging.
- Visual journey builder
- A/B testing
- Data export
8.8/10★★★★☆Visit EngageLab -
Best forGrowing teams wanting transparent journey pricing
A focused mobile engagement platform with clear tiers and advanced journey tooling.
- Visual journey builder
- A/B testing
- Data export
8.7/10★★★★☆Visit Journiq -
Best forExperiment-led mobile teams needing journey control
A deep experimentation suite for mobile teams that need controlled journey optimization.
- Visual journey builder
- A/B testing
- Data export
8.6/10★★★★☆Visit Airship -
Best forEnterprise teams orchestrating complex customer journeys
A mature platform for complex, data-driven customer journeys across multiple channels.
8.5/10★★★★☆Visit Braze -
Best forTeams wanting AI-assisted cross-channel engagement
A broad cross-channel platform for teams orchestrating personalized customer journeys.
8.4/10★★★★☆Visit MoEngage -
Best forEstablished teams wanting trialable mobile engagement
A broad mobile engagement platform for teams ready to orchestrate customer journeys.
8.3/10★★★★☆Visit CleverTap -
Best forData-driven teams needing flexible workflow automation
Flexible, multichannel automation for teams that rely on first-party customer data.
8.2/10★★★★☆Visit Customer.io -
Best forCross-channel teams needing predictive journey automation
A broad automation suite for predictive, cross-channel customer journeys.
8.1/10★★★★☆Visit Iterable -
Best forMature teams needing omnichannel lifecycle automation
A mature platform for branching journeys, segmentation, analytics, and omnichannel messaging.
8.0/10★★★★☆Visit WebEngage -
Best forLarge organizations needing predictive mobile campaigns
A predictive, multichannel platform for large organizations running complex mobile campaigns.
7.9/10★★★★☆Visit Netcore -
Best forTeams wanting mobile automation with a trial
A cross-channel automation platform for teams that need mobile journeys and a trial.
- Visual journey builder
- A/B testing
- Data export
7.7/10★★★★☆Visit Notifly -
Best forMobile and web analytics-led campaigns
A strong fit for analytics-led mobile and web campaigns with behavioral automation.
- Visual journey builder
- A/B testing
- Data export
7.6/10★★★★☆Visit Repro
OneSignal Alternatives: Common Questions
What is the best alternative to OneSignal?
Reteno: #2 in our Mobile Marketing Automation Software ranking, with an editor score of 9.3 out of 10. Broad mobile automation with a free entry tier and usage-based Growth pricing.
Is there a free alternative to OneSignal?
Yes. Reteno and Pushwoosh have a free plan or a free tier.
Why do people look for OneSignal alternatives?
Free mobile push and in-app messaging is limited to 1,000 active users; Growth adds usage charges for mobile push and web push; Professional and Enterprise require custom annual pricing.
How do I switch from OneSignal?
Export your data from OneSignal (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel OneSignal.
How to Switch from OneSignal
- Export your data from OneSignal (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel OneSignal.
OneSignal vs Each Alternative
| # | Tool | Free plan | Paid from | Mobile OS support | Mobile analytics | Behavioral triggers | Visual journey builder | Score |
|---|---|---|---|---|---|---|---|---|
| 1 | OneSignal | Yes | $19/mo | Ios_and_android | Yes | Yes | Yes | 9.4 |
| 1 | Reteno | Yes | $1/unit usage-based | Ios_and_android | Yes | Yes | Yes | 9.3 |
| 2 | Pushwoosh | Yes | $5/unit/mo | Ios_and_android | Yes | Yes | Yes | 9.2 |
| 3 | Batch | Ios_and_android | Yes | Yes | Yes | 8.9 | ||
| 4 | EngageLab | Ios_and_android | Yes | Yes | Yes | 8.8 | ||
| 5 | Journiq | No | $470/yr | Ios_and_android | Yes | Yes | Yes | 8.7 |
| 6 | Airship Experimentation | Ios_and_android | Yes | Yes | Yes | 8.6 | ||
| 7 | Braze | 8.5 | ||||||
| 8 | MoEngage | No | 8.4 | |||||
| 9 | CleverTap | No | 8.3 | |||||
| 10 | Customer.io | No | $100/mo | 8.2 | ||||
| 11 | Iterable | 8.1 | ||||||
| 12 | WebEngage | 8.0 | ||||||
| 13 | Netcore Customer Engagement | No | 7.9 | |||||
| 14 | Notifly | No | 150,000 KRW/mo | Ios_and_android | Yes | Yes | Yes | 7.7 |
| 15 | Repro | Ios_and_android | Yes | Yes | Yes | 7.6 |
Head-to-Head
- OneSignal vs Reteno
- OneSignal vs Pushwoosh
- OneSignal vs Batch
- OneSignal vs EngageLab
- OneSignal vs Journiq
- OneSignal vs Airship Experimentation
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update