OneSignal vs Reteno

OneSignal9.4Visit Reteno9.3Visit

Higher score OneSignal #1 in Mobile Marketing Automation Software 9.4/10 Free plan Free plan✓ 5 of 5 features Visit OneSignal

vs

Reteno #2 in Mobile Marketing Automation Software 9.3/10 Free plan Free plan✓ 5 of 5 features Visit Reteno

• OneSignal fits best

  Teams wanting broad mobile automation at low cost

• Reteno fits best

  Startups needing full automation on a small budget

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Side by side

Feature	OneSignal 9.4/10 Visit ↗	Reteno 9.3/10 Visit ↗
At a glance
Editor score	9.4	9.3
Ranking	#1 in Mobile Marketing Automation Software	#2 in Mobile Marketing Automation Software
Best for	Teams wanting broad mobile automation at low cost	Startups needing full automation on a small budget
Pricing model	Free plan + paid	Free plan + paid
Starting price	$19/mo	$1/unit usage-based
Free plan	✓	✓
Free trial	—	—
Deployment	Cloud, Mobile, Browser extension	Cloud
Platforms	Web, Windows, macOS, iOS, Android, Chrome extension	Web, iOS, Android
Support	Email, Live chat, Docs · 24/7	Email, Phone, Live chat
Compliance	SOC 2, ISO 27001, GDPR, HIPAA, 2FA	GDPR, ISO 27001
Integrations	30+ integrations	7 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features OneSignal 5/5 · Reteno 5/5
Mobile analytics	✓	✓
Behavioral triggers	✓	✓
Visual journey builder	✓	✓
A/B testing	✓	✓
Data export	✓	✓
Specs
Mobile OS support	Ios_and_android	Ios_and_android
Our review
Pros	Free plan includes basic automation, analytics, and 1,000 mobile users Visual Journeys combine behavioral triggers, segmentation, and personalization Supports mobile, web, email, SMS/RCS, and Live Activities	Free Startup plan with unlimited mobile pushes Covers push, in-app, email, web push, SMS, and App Inbox SDK tracking, visual journeys, segmentation, testing, and analytics
Cons	Free mobile push and in-app messaging is limited to 1,000 active users Growth adds usage charges for mobile push and web push Professional and Enterprise require custom annual pricing	Startup includes 1,000 messages per channel each month Growth pricing varies with contact volume Additional SMS delivery fees may apply
Our verdict	OneSignal is a cloud-based customer engagement platform for app developers, marketers, and businesses. It brings together mobile push notifications, in-app messaging, email, SMS/RCS, web push, Live Activities, and automated Journeys. Teams… Read the review →	Reteno is a lifecycle marketing and messaging platform for mobile applications. It is designed for product and marketing teams that need to track app behavior, segment audiences, create event-triggered workflows, and send personalized… Read the review →

Strengths and trade-offs

• OneSignal — where it wins

  • Free plan includes basic automation, analytics, and 1,000 mobile users
  • Visual Journeys combine behavioral triggers, segmentation, and personalization
  • Supports mobile, web, email, SMS/RCS, and Live Activities

  Where it doesn't

  • Free mobile push and in-app messaging is limited to 1,000 active users
  • Growth adds usage charges for mobile push and web push
  • Professional and Enterprise require custom annual pricing

• Reteno — where it wins

  • Free Startup plan with unlimited mobile pushes
  • Covers push, in-app, email, web push, SMS, and App Inbox
  • SDK tracking, visual journeys, segmentation, testing, and analytics

  Where it doesn't

  • Startup includes 1,000 messages per channel each month
  • Growth pricing varies with contact volume
  • Additional SMS delivery fees may apply

• OneSignal9.4/10 · Free plan

  Broad mobile automation with a free plan and a $19/month entry tier.

  Visit OneSignalFull verdict →
• Reteno9.3/10 · Free plan

  Broad mobile automation with a free entry tier and usage-based Growth pricing.

  Visit RetenoFull verdict →