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Head-to-head · Mobile Marketing Automation Software

OneSignal vs Pushwoosh

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score OneSignal #1 in Mobile Marketing Automation Software 9.4/10 Free plan Free plan✓ 5 of 5 features Visit OneSignal
Pushwoosh #3 in Mobile Marketing Automation Software 9.2/10 Free plan Free plan✓ 5 of 5 features Visit Pushwoosh

OneSignal leads on 0 checks, Pushwoosh on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreOneSignal · 9.4/10
  • Free planboth

OneSignal scores higher on our rubric for mobile marketing automation software: 9.4 against 9.2 out of 10; our editors rank them #1 and #3.

OneSignal is the better fit for teams wanting broad mobile automation at low cost. Pushwoosh is the better fit for cost-conscious teams needing omnichannel messaging.

  • OneSignal fits best

    Teams wanting broad mobile automation at low cost

  • Pushwoosh fits best

    Cost-conscious teams needing omnichannel messaging

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Side by side

Feature OneSignal 9.4/10 Visit ↗ Pushwoosh 9.2/10 Visit ↗
At a glance
Editor score 9.4 9.2
Ranking #1 in Mobile Marketing Automation Software #3 in Mobile Marketing Automation Software
Best for Teams wanting broad mobile automation at low cost Cost-conscious teams needing omnichannel messaging
Pricing model Free plan + paid Free plan + paid
Starting price $19/mo $5/unit/mo
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile, Browser extension Cloud, Desktop, Mobile
Platforms Web, Windows, macOS, iOS, Android, Chrome extension Web, Windows, macOS, iOS, Android
Support Email, Live chat, Docs · 24/7 Live chat, Tickets, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, 2FA SOC 2, ISO 27001, GDPR, HIPAA, 2FA
Integrations 30+ integrations 30+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features OneSignal 5/5 · Pushwoosh 5/5
Mobile analytics ✓ ✓
Behavioral triggers ✓ ✓
Visual journey builder ✓ ✓
A/B testing ✓ ✓
Data export ✓ ✓
Specs
Mobile OS support Ios_and_android Ios_and_android
Our review
Pros
  • Free plan includes basic automation, analytics, and 1,000 mobile users
  • Visual Journeys combine behavioral triggers, segmentation, and personalization
  • Supports mobile, web, email, SMS/RCS, and Live Activities
  • Free plan includes all features, unlimited push, and 20,000 monthly email sends
  • Visual journeys combine behavioral triggers, segmentation, personalization, and testing
  • Supports mobile, web, email, SMS, WhatsApp, LINE, and Kakao messaging
Cons
  • Free mobile push and in-app messaging is limited to 1,000 active users
  • Growth adds usage charges for mobile push and web push
  • Professional and Enterprise require custom annual pricing
  • Usage-based billing requires ongoing monitoring of recipients and monthly activity
  • Channel coverage and pricing vary across Push only, Omnichannel, and Email only plans
  • The Push-only offer is described as limited and may have a stated end date
Our verdict

OneSignal is a cloud-based customer engagement platform for app developers, marketers, and businesses. It brings together mobile push notifications, in-app messaging, email, SMS/RCS, web push, Live Activities, and automated Journeys. Teams…

Read the review →

Pushwoosh is a customer engagement and mobile marketing automation platform for mobile-first businesses and app teams. It combines mobile and web push notifications, in-app messaging, email, SMS, WhatsApp, LINE, and Kakao messaging through…

Read the review →
  1. OneSignalMobile Marketing Automation Software 9.4Free plan
  2. PushwooshMobile Marketing Automation Software 9.2Free plan

Strengths and trade-offs

  • OneSignal — where it wins

    • Free plan includes basic automation, analytics, and 1,000 mobile users
    • Visual Journeys combine behavioral triggers, segmentation, and personalization
    • Supports mobile, web, email, SMS/RCS, and Live Activities

    Where it doesn't

    • Free mobile push and in-app messaging is limited to 1,000 active users
    • Growth adds usage charges for mobile push and web push
    • Professional and Enterprise require custom annual pricing

  • Pushwoosh — where it wins

    • Free plan includes all features, unlimited push, and 20,000 monthly email sends
    • Visual journeys combine behavioral triggers, segmentation, personalization, and testing
    • Supports mobile, web, email, SMS, WhatsApp, LINE, and Kakao messaging

    Where it doesn't

    • Usage-based billing requires ongoing monitoring of recipients and monthly activity
    • Channel coverage and pricing vary across Push only, Omnichannel, and Email only plans
    • The Push-only offer is described as limited and may have a stated end date

More comparisons

All mobile marketing automation software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update