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Head-to-head · Mobile Marketing Automation Software

Pushwoosh vs Batch

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Pushwoosh #3 in Mobile Marketing Automation Software 9.2/10 Free plan Free plan✓ 5 of 5 features Visit Pushwoosh
Batch #4 in Mobile Marketing Automation Software 8.9/10 Pricing on request ✓ 5 of 5 features Visit Batch

Pushwoosh leads on 0 checks, Batch on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePushwoosh · 9.2/10
  • Free planonly Pushwoosh

Pushwoosh scores higher on our rubric for mobile marketing automation software: 9.2 against 8.9 out of 10; our editors rank them #3 and #4.

Pushwoosh is the better fit for cost-conscious teams needing omnichannel messaging. Batch is the better fit for mobile-first teams running omnichannel journeys.

  • Pushwoosh fits best

    Cost-conscious teams needing omnichannel messaging

  • Batch fits best

    Mobile-first teams running omnichannel journeys

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Pushwoosh 9.2/10 Visit ↗ Batch 8.9/10 Visit ↗
At a glance
Editor score 9.2 8.9
Ranking #3 in Mobile Marketing Automation Software #4 in Mobile Marketing Automation Software
Best for Cost-conscious teams needing omnichannel messaging Mobile-first teams running omnichannel journeys
Pricing model Free plan + paid Paid
Starting price $5/unit/mo Pricing on request
Free plan ✓ (best) Not checked yet
Free trial — —
Deployment Cloud, Desktop, Mobile Cloud, Mobile
Platforms Web, Windows, macOS, iOS, Android Web, iOS, Android
Support Live chat, Tickets, Docs Email, Live chat, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, 2FA GDPR, SSO/SAML, 2FA
Integrations 30+ integrations 10 integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Pushwoosh 5/5 · Batch 5/5
Mobile analytics ✓ ✓
Behavioral triggers ✓ ✓
Visual journey builder ✓ ✓
A/B testing ✓ ✓
Data export ✓ ✓
Specs
Mobile OS support Ios_and_android Ios_and_android
Our review
Pros
  • Free plan includes all features, unlimited push, and 20,000 monthly email sends
  • Visual journeys combine behavioral triggers, segmentation, personalization, and testing
  • Supports mobile, web, email, SMS, WhatsApp, LINE, and Kakao messaging
  • Mobile push, in-app, web push, email, SMS, and WhatsApp delivery
  • Visual journeys combine triggers, segmentation, personalization, and analytics
  • Integrations span warehouses, customer data, analytics, and attribution tools
Cons
  • Usage-based billing requires ongoing monitoring of recipients and monthly activity
  • Channel coverage and pricing vary across Push only, Omnichannel, and Email only plans
  • The Push-only offer is described as limited and may have a stated end date
  • Contact-sales pricing makes budget comparison less direct
  • Broad channel coverage may exceed the needs of single-channel teams
  • Enterprise-oriented scope may require more planning than focused campaign tools
Our verdict

Pushwoosh is a customer engagement and mobile marketing automation platform for mobile-first businesses and app teams. It combines mobile and web push notifications, in-app messaging, email, SMS, WhatsApp, LINE, and Kakao messaging through…

Read the review →

Batch is a customer engagement platform for CRM and marketing teams at B2C brands. It combines real-time customer data, audience segmentation, campaign orchestration, visual journey building, and messaging across mobile push, in-app, web…

Read the review →
  1. PushwooshMobile Marketing Automation Software 9.2Free plan
  2. BatchMobile Marketing Automation Software 8.9Pricing on request

Strengths and trade-offs

  • Pushwoosh — where it wins

    • Free plan includes all features, unlimited push, and 20,000 monthly email sends
    • Visual journeys combine behavioral triggers, segmentation, personalization, and testing
    • Supports mobile, web, email, SMS, WhatsApp, LINE, and Kakao messaging

    Where it doesn't

    • Usage-based billing requires ongoing monitoring of recipients and monthly activity
    • Channel coverage and pricing vary across Push only, Omnichannel, and Email only plans
    • The Push-only offer is described as limited and may have a stated end date
  • Batch — where it wins

    • Mobile push, in-app, web push, email, SMS, and WhatsApp delivery
    • Visual journeys combine triggers, segmentation, personalization, and analytics
    • Integrations span warehouses, customer data, analytics, and attribution tools

    Where it doesn't

    • Contact-sales pricing makes budget comparison less direct
    • Broad channel coverage may exceed the needs of single-channel teams
    • Enterprise-oriented scope may require more planning than focused campaign tools

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update