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Head-to-head · Mobile Marketing Automation Software

Pushwoosh vs Braze

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Pushwoosh #3 in Mobile Marketing Automation Software 9.2/10 Free plan Free plan✓ 5 of 5 features Visit Pushwoosh
Braze #8 in Mobile Marketing Automation Software 8.5/10 Pricing on request ✓ 0 of 5 features Visit Braze

Pushwoosh leads on 0 checks, Braze on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePushwoosh · 9.2/10
  • Free planonly Pushwoosh
  • Most featuresPushwoosh · 5 of 5

Pushwoosh scores higher on our rubric for mobile marketing automation software: 9.2 against 8.5 out of 10; our editors rank them #3 and #8.

Pushwoosh is the better fit for cost-conscious teams needing omnichannel messaging. Braze is the better fit for enterprise teams orchestrating complex customer journeys.

  • Pushwoosh fits best

    Cost-conscious teams needing omnichannel messaging

  • Braze fits best

    Enterprise teams orchestrating complex customer journeys

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Side by side

Feature Pushwoosh 9.2/10 Visit ↗ Braze 8.5/10 Visit ↗
At a glance
Editor score 9.2 8.5
Ranking #3 in Mobile Marketing Automation Software #8 in Mobile Marketing Automation Software
Best for Cost-conscious teams needing omnichannel messaging Enterprise teams orchestrating complex customer journeys
Pricing model Free plan + paid Paid
Starting price $5/unit/mo —
Free plan ✓ (best) Not checked yet
Free trial — —
Deployment Cloud, Desktop, Mobile Cloud
Platforms Web, Windows, macOS, iOS, Android Web
Support Live chat, Tickets, Docs Tickets, Community, Docs · 24/7
Compliance SOC 2, ISO 27001, GDPR, HIPAA, 2FA SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA
Integrations 30+ integrations 1,000+ integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Pushwoosh 5/5 · Braze 0/5
Mobile analytics ✓ (best) Not checked yet
Behavioral triggers ✓ (best) Not checked yet
Visual journey builder ✓ (best) Not checked yet
A/B testing ✓ (best) Not checked yet
Data export ✓ (best) Not checked yet
Specs
Mobile OS support Ios_and_android Not checked yet
Our review
Pros
  • Free plan includes all features, unlimited push, and 20,000 monthly email sends
  • Visual journeys combine behavioral triggers, segmentation, personalization, and testing
  • Supports mobile, web, email, SMS, WhatsApp, LINE, and Kakao messaging
  • Orchestrates multi-step, branching journeys across email, push, SMS, and more
  • Combines behavioral triggers, segmentation, testing, and predictive scoring
  • Connects through APIs, SDKs, analytics, and major data integrations
Cons
  • Usage-based billing requires ongoing monitoring of recipients and monthly activity
  • Channel coverage and pricing vary across Push only, Omnichannel, and Email only plans
  • The Push-only offer is described as limited and may have a stated end date
  • Pricing is contact-sales and scales with monthly active users and Action Credits
  • Its broad feature set may exceed the needs of focused marketing teams
  • Advanced capabilities are concentrated in higher-tier editions
Our verdict

Pushwoosh is a customer engagement and mobile marketing automation platform for mobile-first businesses and app teams. It combines mobile and web push notifications, in-app messaging, email, SMS, WhatsApp, LINE, and Kakao messaging through…

Read the review →

Braze is a cloud customer engagement platform for brands and lifecycle marketing teams. It uses first-party customer data to deliver segmented, personalized campaigns across email, mobile and web push notifications, in-app messaging, SMS,…

Read the review →
  1. PushwooshMobile Marketing Automation Software 9.2Free plan
  2. BrazeMobile Marketing Automation Software 8.5Pricing on request

Strengths and trade-offs

  • Pushwoosh — where it wins

    • Free plan includes all features, unlimited push, and 20,000 monthly email sends
    • Visual journeys combine behavioral triggers, segmentation, personalization, and testing
    • Supports mobile, web, email, SMS, WhatsApp, LINE, and Kakao messaging

    Where it doesn't

    • Usage-based billing requires ongoing monitoring of recipients and monthly activity
    • Channel coverage and pricing vary across Push only, Omnichannel, and Email only plans
    • The Push-only offer is described as limited and may have a stated end date

  • Braze — where it wins

    • Orchestrates multi-step, branching journeys across email, push, SMS, and more
    • Combines behavioral triggers, segmentation, testing, and predictive scoring
    • Connects through APIs, SDKs, analytics, and major data integrations

    Where it doesn't

    • Pricing is contact-sales and scales with monthly active users and Action Credits
    • Its broad feature set may exceed the needs of focused marketing teams
    • Advanced capabilities are concentrated in higher-tier editions

More comparisons

All mobile marketing automation software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update