EngageLab
EngageLab: A visual, AI-assisted platform for coordinated mobile, web, and lifecycle messaging. Ranked #5 of 26 in Mobile Marketing Automation Software by our editors (8.8/10); pricing: Pricing on request; best for teams needing visual, AI-assisted omnichannel journeys.
At a glance
- Editor score8.8 / 10
- PricingPricing on request
- Best forTeams needing visual, AI-assisted omnichannel journeys
- Visual journey builderYes
- Founded2011 · Hong Kong; Singapore
- Facts checked20 Sep 2026
Where it wins
- Visual journeys with behavioral and event-based triggers
- AppPush, WebPush, email, SMS, and WhatsApp messaging
- AI-assisted content, journey optimization, testing, and analytics
Where it doesn't
- Pricing requires contacting sales
- Usage-based MEP pricing can make budgeting less direct
- Broad channel coverage may exceed single-channel needs
Our verdict on EngageLab
EngageLab is an omnichannel customer engagement and marketing automation platform for businesses coordinating mobile, web, and customer lifecycle communications. Its Marketing Automation product brings together visual journey design, behavioral and event-based triggers, customer profiles, analytics, testing, and messaging across AppPush, WebPush, email, SMS, and WhatsApp. It is suited to teams that need Android and iOS data collection alongside web and API-based engagement, especially when campaigns span multiple customer touchpoints.
The published plan structure centers on one Marketing Automation offering, with omnichannel coverage, a 360° customer view, a visual campaign builder, pre-built templates, and AI-optimized strategies. Pricing is usage-based on monthly engaged persons (MEP) and requires contacting sales, so the buying process is less direct than a fixed-price product. The feature set is broad: teams can create journey versions for A/B testing, review journey and conversion analytics, support revenue attribution, and use AI-assisted content and journey optimization. That combination fits organizations managing ongoing lifecycle programs rather than occasional mobile notifications.
EngageLab also connects with CRM, ERP, web properties, mobile apps, billing systems, and REST APIs. Android and iOS SDK data collection supports mobile behavioral signals, while profiles and segmentation help coordinate communications across channels. This ecosystem fit makes it a candidate for teams that already have several customer-data systems and want one journey layer across mobile and web. Smaller teams seeking a narrow push-notification tool, transparent self-serve pricing, or a single-channel workflow may prefer a more focused alternative. EngageLab is the stronger choice when visual orchestration and channel breadth matter more than purchasing simplicity.
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EngageLab pricing
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EngageLab fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Mobile OS support | Ios_and_android |
| Mobile analytics | Yes |
| Behavioral triggers | Yes |
| Visual journey builder | Yes |
| A/B testing | Yes |
| Data export | Yes |
| Deployment | Cloud |
| Platforms | Web, iOS, Android |
| Compliance & security | SOC 2, ISO 27001, GDPR |
| Support | Docs, Live chat, Phone · 24/7 |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 6 integrations: CRM, ERP, web, mobile apps, billing systems, REST API |
| Pricing | Pricing on request (source) |
| Website | engagelab.com |
| Facts checked | 20 Sep 2026 |
EngageLab integrations
EngageLab lists 6 integrations on its own site.
- CRM
- ERP
- web
- mobile apps
- billing systems
- REST API
Alternatives to EngageLab
- OneSignalBroad mobile automation with a free plan and a $19/month entry tier.9.4
- RetenoBroad mobile automation with a free entry tier and usage-based Growth pricing.9.3
- PushwooshA broad, usage-priced messaging platform for cost-conscious mobile teams.9.2
See all EngageLab alternatives →
EngageLab vs the competition
- EngageLab vs OneSignal
- EngageLab vs Reteno
- EngageLab vs Pushwoosh
- EngageLab vs Batch
- EngageLab vs Journiq
- EngageLab vs Airship Experimentation
Compare EngageLab with any tool side by side →
Also Ranked In
EngageLab is ranked in 3 of our directories.
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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