Meritto Education CRM
Meritto Education CRM: A broad education CRM covering recruitment, applications, communications, and admissions. Ranked #4 of 41 in Education CRM Software by our editors (8.6/10); pricing: Paid; best for growing institutions wanting affordable breadth.
At a glance
- Editor score8.6 / 10
- PricingPaid
- Best forGrowing institutions wanting affordable breadth
- Free planNo
- Paid from$8,000/yr
- Application managementYes
- Founded2017 · Gurugram, Haryana, India
- Facts checked20 Sep 2026

Where it wins
- Combines lead management, applications, and admissions workflows
- Supports email, SMS, WhatsApp, voice, and AI conversations
- Connects with ERP, SIS, LMS, exam, and payment systems
Where it doesn't
- No free plan is available
- Plans use annual billing
- SMS is an add-on
Our verdict on Meritto Education CRM
Meritto Education CRM is built for universities, colleges, schools, coaching institutes, EdTech companies, and education consultants managing prospective-student journeys. It brings enquiry capture, centralized records, lead distribution, counsellor activity tracking, follow-ups, application management, document collection, and admission workflows into one education-focused platform. Marketing teams can also use campaign attribution, conversion reporting, drip campaigns, and multichannel communications, while applicants can access a student admission portal.
Annual pricing starts at $8,000 for the Starter Plan and rises to $15,000 for the Growth Plan and $30,000 for the Pro Plan. All three published plans list the CRM platform, application management, marketing and communications tools, and premium support. Pricing varies by institution size, application volume, and support tier, so the annual amounts provide a starting structure rather than a complete cost picture. There is no free plan, and SMS is an add-on. Institutions should choose Meritto when they want paid, education-specific coverage across recruitment and enrollment rather than a narrow contact database.
Its ecosystem fit is a central strength. Meritto supports integrations with ERP and SIS platforms, learning management systems, exam platforms, payment gateways, cloud telephony, email, CRM, and marketing tools, with named connections including Moodle, Canvas, Stripe, and Microsoft. Web and API access support different operating models, while AI features extend the platform's communication capabilities. The trade-off is breadth: smaller teams needing only basic lead tracking may not need application, portal, automation, and integration features. Organizations seeking open-source deployment, a free option, or SMS included in the base plans should consider alternatives.
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Meritto Education CRM pricing
All 3 Meritto Education CRM plans and prices →
Meritto Education CRM fact sheet
| Free plan | No |
|---|---|
| Paid from | $8,000/yr |
| Application management | Yes |
| Admissions workflows | Yes |
| Marketing automation | Yes |
| Event management | Not verified |
| SMS messaging | Yes |
| Student portal | Yes |
| Deployment | Cloud, Mobile |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR, SSO/SAML, 2FA |
| Support | Tickets, Community, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 12 integrations: ERP/SIS, learning management systems, exam platforms, payment gateways, cloud telephony, email … See all → |
| Pricing | Paid (source) |
| Website | meritto.com |
| Facts checked | 20 Sep 2026 |
Meritto Education CRM integrations
Meritto Education CRM lists 12 integrations on its own site.
- ERP/SIS
- learning management systems
- exam platforms
- payment gateways
- cloud telephony
- CRM
- marketing tools
- Moodle
- Canvas
- Stripe
- Microsoft
See all Meritto Education CRM integrations →
Alternatives to Meritto Education CRM
- Salesforce Education CloudA broad education CRM for teams that need automation, AI, and learner-lifecycle workflows.9.3
- Blackbaud Enrollment Management SystemA connected admissions and enrollment system for schools in the Blackbaud ecosystem.9.1
- SlateA deeply capable admissions CRM for institutions managing complex, high-volume workflows.8.7
See all Meritto Education CRM alternatives →
Meritto Education CRM vs the competition
- Meritto Education CRM vs Salesforce Education Cloud
- Meritto Education CRM vs Blackbaud Enrollment Management System
- Meritto Education CRM vs Slate
- Meritto Education CRM vs Student CRM
- Meritto Education CRM vs Ellucian CRM Recruit
- Meritto Education CRM vs Finalsite Enrollment
Compare Meritto Education CRM with any tool side by side →
Also Ranked In
Meritto Education CRM is ranked in 3 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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