Meritto Education CRM review
A broad education CRM covering recruitment, applications, communications, and admissions.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Meritto Education CRM is built for universities, colleges, schools, coaching institutes, EdTech companies, and education consultants managing prospective-student journeys. It brings enquiry capture, centralized records, lead distribution, counsellor activity tracking, follow-ups, application management, document collection, and admission workflows into one education-focused platform. Marketing teams can also use campaign attribution, conversion reporting, drip campaigns, and multichannel communications, while applicants can access a student admission portal.
Annual pricing starts at $8,000 for the Starter Plan and rises to $15,000 for the Growth Plan and $30,000 for the Pro Plan. All three published plans list the CRM platform, application management, marketing and communications tools, and premium support. Pricing varies by institution size, application volume, and support tier, so the annual amounts provide a starting structure rather than a complete cost picture. There is no free plan, and SMS is an add-on. Institutions should choose Meritto when they want paid, education-specific coverage across recruitment and enrollment rather than a narrow contact database.
Its ecosystem fit is a central strength. Meritto supports integrations with ERP and SIS platforms, learning management systems, exam platforms, payment gateways, cloud telephony, email, CRM, and marketing tools, with named connections including Moodle, Canvas, Stripe, and Microsoft. Web and API access support different operating models, while AI features extend the platform's communication capabilities. The trade-off is breadth: smaller teams needing only basic lead tracking may not need application, portal, automation, and integration features. Organizations seeking open-source deployment, a free option, or SMS included in the base plans should consider alternatives.
Meritto Education CRM pros and cons
- Where it wins
- Combines lead management, applications, and admissions workflows
- Supports email, SMS, WhatsApp, voice, and AI conversations
- Connects with ERP, SIS, LMS, exam, and payment systems
- Where it doesn't
- No free plan is available
- Plans use annual billing
- SMS is an add-on
Meritto Education CRM fact sheet, pricing and score →
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