Loturn
Loturn: Full dealer accounting and per-VIN profitability, starting at $99 per month. Ranked #4 of 15 in Auto Dealer Accounting by our editors (8.8/10); pricing: Paid; best for small dealers wanting affordable full accounting.
At a glance
- Editor score8.8 / 10
- PricingPaid
- Best forSmall dealers wanting affordable full accounting
- Free planNo
- Paid from$99/mo
- Vehicle inventory accountingYes
- Facts checked24 Sep 2026
Where it wins
- Tracks per-VIN costs, recon, transport, floorplan interest and profit
- Double-entry ledger with dealer chart of accounts and financial statements
- Mobile VIN scanning, photos, AI invoice reading and document ingestion
Where it doesn't
- No free plan; paid access starts at $99 per month
- Multi-location controls and advanced reporting require the $699 plan
- Support is provided through a phone channel
Our verdict on Loturn
Loturn is cloud-based dealership management software for independent used-vehicle dealers. It combines inventory management with per-vehicle cost and profit tracking, including reconditioning, transport and floorplan interest. Its dealer chart of accounts and double-entry ledger connect purchases, recon, sales and fees with profit reports, P&L statements, balance sheets and cash-flow reporting. CRM follow-up, deal paperwork, F&I income tracking, vendor bills and document storage extend it beyond a basic accounting ledger. Solo, small and mid-market dealers can access it on the web, iOS and Android.
Pricing is organized into three monthly plans. Flipper costs $99 per month and includes inventory with live per-VIN profit, basic dealer accounting, AI invoice reading and phone access. Dealer costs $349 per month and adds full native accounting and analytics, CRM, deals and paperwork, F&I loan-referral tracking and AI PDF ingestion. Multi-Lot costs $699 per month and adds multiple locations, advanced reporting, priority support and role-based access for each rooftop. The structure lets a single-location dealer start with core accounting and move up when workflow or location requirements expand.
Loturn connects with QuickBooks, Facebook and CarGurus, while mobile tools support VIN scanning and vehicle-photo uploads directly from a phone. Floorplan liability and daily-interest tracking is a notable fit for dealers managing financed inventory, and AI invoice and document ingestion can reduce manual entry. Dealers seeking per-vehicle profitability, dealer-specific accounting and integrated sales administration should consider Loturn. Businesses that do not need those dealership workflows may find the higher-tier CRM, F&I and multi-location features unnecessary, while multi-rooftop operators should budget for the Multi-Lot plan.
Questions about Loturn
Does Loturn have a free plan? No free plan is listed; paid plans start at $99/mo (Flipper).
How much does Loturn cost? Loturn lists 3 paid plans; the lowest is Flipper at $99/mo.
What does Loturn run on? Web, iOS and Android. It runs in the cloud and as a mobile app.
What does Loturn integrate with? 3 integrations: QuickBooks, Facebook and CarGurus.
Who is Loturn built for? Solo users, small businesses and mid-market companies (our editorial estimate).
Your product? Our editors can test Loturn in depth and publish a review, labelled as paid · from $149/mo →
Loturn pricing
All 3 Loturn plans and prices →
Loturn fact sheet
| Free plan | No |
|---|---|
| Paid from | $99/mo |
| Vehicle inventory accounting | Yes |
| Floorplan accounting | Yes |
| Financial statements | Yes |
| Parts & service accounting | Not verified |
| Multi-location support | Yes |
| Deployment | Cloud |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Support | Phone |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 3 integrations: QuickBooks, Facebook, CarGurus |
| Pricing | Paid (source) |
| Website | loturn.com |
| Facts checked | 24 Sep 2026 |
Loturn integrations
Loturn lists 3 integrations on its own site.
- QuickBooks
- CarGurus
Alternatives to Loturn
- DealerStarA cloud DMS for franchised dealers that combines deep accounting with dealership operations.9.3
- Auto/Mate DMSA cloud DMS that brings dealership accounting and operating workflows together.9.1
- Pinewood DMSSpecialized dealership finance controls within a broader cloud DMS.9.0
Loturn vs the competition
- Loturn vs DealerStar
- Loturn vs Auto/Mate DMS
- Loturn vs Pinewood DMS
- Loturn vs incadea DMS
- Loturn vs Frazer DMS
- Loturn vs Quorum DMS
Compare Loturn with any tool side by side →
Also Ranked In
Loturn is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
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