DealerStar vs Loturn

DDealerStar9.3Visit Loturn8.8Visit

Higher score D DealerStar #1 in Auto Dealer Accounting 9.3/10 Paid ✓ 5 of 5 features Visit DealerStar

vs

Loturn #4 in Auto Dealer Accounting 8.8/10 Paid ✓ 4 of 5 features Visit Loturn

• DealerStar fits best

  Dealerships needing deep, complete accounting

• Loturn fits best

  Small dealers wanting affordable full accounting

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Side by side

Feature	DDealerStar 9.3/10 Visit ↗	Loturn 8.8/10 Visit ↗
At a glance
Editor score	9.3	8.8
Ranking	#1 in Auto Dealer Accounting	#4 in Auto Dealer Accounting
Best for	Dealerships needing deep, complete accounting	Small dealers wanting affordable full accounting
Pricing model	Paid	Paid
Starting price	—	$99/mo
Free plan	—	—
Free trial	—	—
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Email, Phone	Phone
Integrations	6 integrations	3 integrations
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market
Features DealerStar 5/5 · Loturn 4/5
Vehicle inventory accounting	✓	✓
Floorplan accounting	✓	✓
Financial statements	✓	✓
Parts & service accounting	✓ (best)	Not checked yet
Multi-location support	✓	✓
Specs
Deployment	Cloud	Cloud
Our review
Pros	General ledger, receivables, statements, and departmental expense distribution Floorplan interest reconciliation, bank imports, and intercompany accounting Accounting connects with parts, service, sales, F&I, payroll, and inventory	Tracks per-VIN costs, recon, transport, floorplan interest and profit Double-entry ledger with dealer chart of accounts and financial statements Mobile VIN scanning, photos, AI invoice reading and document ingestion
Cons	Paid product with no free plan Web and cloud deployment only Factory integrations center on six listed automotive brands	No free plan; paid access starts at $99 per month Multi-location controls and advanced reporting require the $699 plan Support is provided through a phone channel
Our verdict	DealerStar is a web-based dealership management system for franchised auto dealers, combining accounting with payroll, sales, F&I, parts, and service functions. It suits small dealerships, mid-market operations, and enterprise dealership… Read the review →	Loturn is cloud-based dealership management software for independent used-vehicle dealers. It combines inventory management with per-vehicle cost and profit tracking, including reconditioning, transport and floorplan interest. Its dealer… Read the review →

Strengths and trade-offs

• DealerStar — where it wins

  • General ledger, receivables, statements, and departmental expense distribution
  • Floorplan interest reconciliation, bank imports, and intercompany accounting
  • Accounting connects with parts, service, sales, F&I, payroll, and inventory

  Where it doesn't

  • Paid product with no free plan
  • Web and cloud deployment only
  • Factory integrations center on six listed automotive brands

• Loturn — where it wins

  • Tracks per-VIN costs, recon, transport, floorplan interest and profit
  • Double-entry ledger with dealer chart of accounts and financial statements
  • Mobile VIN scanning, photos, AI invoice reading and document ingestion

  Where it doesn't

  • No free plan; paid access starts at $99 per month
  • Multi-location controls and advanced reporting require the $699 plan
  • Support is provided through a phone channel

• DDealerStar9.3/10 · Paid

  A cloud DMS for franchised dealers that combines deep accounting with dealership operations.

  Visit DealerStarFull verdict →
• Loturn8.8/10 · Paid

  Full dealer accounting and per-VIN profitability, starting at $99 per month.

  Visit LoturnFull verdict →