Head-to-head · Auto Dealer Accounting
Pinewood DMS vs Loturn
Pinewood DMS leads on 0 checks, Loturn on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scorePinewood DMS · 9.0/10
- Most featuresLoturn · 4 of 5
Pinewood DMS scores higher on our rubric for auto dealer accounting: 9.0 against 8.8 out of 10; our editors rank them #3 and #4.
Pinewood DMS is the better fit for groups needing specialized dealership finance controls. Loturn is the better fit for small dealers wanting affordable full accounting.
- Pinewood DMS fits best
Groups needing specialized dealership finance controls
- Loturn fits best
Small dealers wanting affordable full accounting
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Side by side
| Feature | Pinewood DMS 9.0/10 Visit ↗ | Loturn 8.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.0 | 8.8 |
| Ranking | #3 in Auto Dealer Accounting | #4 in Auto Dealer Accounting |
| Best for | Groups needing specialized dealership finance controls | Small dealers wanting affordable full accounting |
| Pricing model | Paid | Paid |
| Starting price | Pricing on request | $99/mo |
| Free plan | — | — |
| Free trial | — | — |
| Deployment | Cloud | Cloud, Mobile |
| Platforms | Web | Web, iOS, Android |
| Support | Docs | Phone |
| Integrations | 500+ integrations | 3 integrations |
| Built for | Small business, Mid-market, Enterprise | Solo, Small business, Mid-market |
| Features Pinewood DMS 3/5 · Loturn 4/5 | ||
| Vehicle inventory accounting | ✓ | ✓ |
| Floorplan accounting | Not checked yet | ✓ (best) |
| Financial statements | Not checked yet | ✓ (best) |
| Parts & service accounting | ✓ (best) | Not checked yet |
| Multi-location support | ✓ | ✓ |
| Specs | ||
| Deployment | Cloud | Cloud |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Pinewood DMS is a cloud-based dealer management system for automotive retailers and OEMs, with accounting capabilities covering general, sales, purchase and vehicle ledgers. It is aimed at dealerships from single sites to large multi-site… Read the review → |
Loturn is cloud-based dealership management software for independent used-vehicle dealers. It combines inventory management with per-vehicle cost and profit tracking, including reconditioning, transport and floorplan interest. Its dealer… Read the review → |
Strengths and trade-offs
Pinewood DMS — where it wins
- Tracks vehicle stock financially and calculates depreciation
- Matches supplier invoices with purchase orders and GRNs
- Supports bank reconciliation and electronic VAT submission to HMRC
Where it doesn't
- Pricing is available through sales contact rather than published plans
- Accounting sits within a broader dealer management system
- Floorplan accounting and standard financial statements are not specified
Loturn — where it wins
- Tracks per-VIN costs, recon, transport, floorplan interest and profit
- Double-entry ledger with dealer chart of accounts and financial statements
- Mobile VIN scanning, photos, AI invoice reading and document ingestion
Where it doesn't
- No free plan; paid access starts at $99 per month
- Multi-location controls and advanced reporting require the $699 plan
- Support is provided through a phone channel
- Pinewood DMS9.0/10 · Pricing on request
Specialized dealership finance controls within a broader cloud DMS.
Visit PinewoodFull verdict → - Loturn8.8/10 · Paid
Full dealer accounting and per-VIN profitability, starting at $99 per month.
Visit LoturnFull verdict →
Pinewood DMS vs Loturn: questions
Which is better for auto dealer accounting, Pinewood DMS or Loturn?
Pinewood DMS scores higher on our rubric for auto dealer accounting: 9.0 against 8.8 out of 10; our editors rank them #3 and #4.
How do Pinewood DMS and Loturn compare?
All 6 checks we put side by side come out level: neither leads on any.
Do Pinewood DMS and Loturn have a free plan?
Pinewood DMS: No. Loturn: No.
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All auto dealer accounting comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update





