Head-to-head · Auto Dealer Accounting
Auto/Mate DMS vs Loturn
Auto/Mate DMS leads on 0 checks, Loturn on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreAuto/Mate DMS · 9.1/10
Auto/Mate DMS scores higher on our rubric for auto dealer accounting: 9.1 against 8.8 out of 10; our editors rank them #2 and #4.
Auto/Mate DMS is the better fit for multi-dealership groups needing broad DMS accounting. Loturn is the better fit for small dealers wanting affordable full accounting.
- Auto/Mate DMS fits best
Multi-dealership groups needing broad DMS accounting
- Loturn fits best
Small dealers wanting affordable full accounting
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Side by side
| Feature | Auto/Mate DMS 9.1/10 Visit ↗ | Loturn 8.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.1 | 8.8 |
| Ranking | #2 in Auto Dealer Accounting | #4 in Auto Dealer Accounting |
| Best for | Multi-dealership groups needing broad DMS accounting | Small dealers wanting affordable full accounting |
| Pricing model | Paid | Paid |
| Starting price | Pricing on request | $99/mo |
| Free plan | — | — |
| Free trial | — | — |
| Deployment | Cloud | Cloud, Mobile |
| Platforms | Web | Web, iOS, Android |
| Support | Phone, Docs · 24/7 | Phone |
| Integrations | 5 integrations | 3 integrations |
| Built for | Small business, Mid-market, Enterprise | Solo, Small business, Mid-market |
| Features Auto/Mate DMS 4/5 · Loturn 4/5 | ||
| Vehicle inventory accounting | ✓ | ✓ |
| Floorplan accounting | Not checked yet | ✓ (best) |
| Financial statements | ✓ | ✓ |
| Parts & service accounting | ✓ (best) | Not checked yet |
| Multi-location support | ✓ | ✓ |
| Specs | ||
| Deployment | Cloud | Cloud |
| Our review | ||
| Pros |
|
|
| Cons |
|
|
| Our verdict | Auto/Mate DMS combines dealership accounting with sales and F&I, vehicle merchandising, service and parts workflows. It is aimed at automotive retailers, from single-store dealerships to larger groups, with particular relevance for… Read the review → |
Loturn is cloud-based dealership management software for independent used-vehicle dealers. It combines inventory management with per-vehicle cost and profit tracking, including reconditioning, transport and floorplan interest. Its dealer… Read the review → |
Strengths and trade-offs
Auto/Mate DMS — where it wins
- Intercompany accounting supports activity across multiple dealerships
- Accounting covers G/L, payables, receivables and cash receipts
- Parts, service, inventory and OEM workflows share one DMS
Where it doesn't
- Pricing is quote-based, so buyers must contact sales
- The platform is web-based; no other platform is listed
- Broad dealership coverage may exceed the needs of accounting-only buyers
Loturn — where it wins
- Tracks per-VIN costs, recon, transport, floorplan interest and profit
- Double-entry ledger with dealer chart of accounts and financial statements
- Mobile VIN scanning, photos, AI invoice reading and document ingestion
Where it doesn't
- No free plan; paid access starts at $99 per month
- Multi-location controls and advanced reporting require the $699 plan
- Support is provided through a phone channel
- Auto/Mate DMS9.1/10 · Pricing on request
A cloud DMS that brings dealership accounting and operating workflows together.
Visit Auto/MateFull verdict → - Loturn8.8/10 · Paid
Full dealer accounting and per-VIN profitability, starting at $99 per month.
Visit LoturnFull verdict →
Auto/Mate DMS vs Loturn: questions
Which is better for auto dealer accounting, Auto/Mate DMS or Loturn?
Auto/Mate DMS scores higher on our rubric for auto dealer accounting: 9.1 against 8.8 out of 10; our editors rank them #2 and #4.
How do Auto/Mate DMS and Loturn compare?
All 6 checks we put side by side come out level: neither leads on any.
Do Auto/Mate DMS and Loturn have a free plan?
Auto/Mate DMS: No. Loturn: No.
More comparisons
- DealerStar vs Auto/Mate DMS
- DealerStar vs Loturn
- Auto/Mate DMS vs Pinewood DMS
- Auto/Mate DMS vs incadea DMS
- Auto/Mate DMS vs Frazer DMS
- Auto/Mate DMS vs Quorum DMS
- Auto/Mate DMS vs Tekion Automotive Retail Cloud
- Pinewood DMS vs Loturn
All auto dealer accounting comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update





