Head-to-head · Auto Dealer Accounting

Loturn vs Frazer DMS

Updated Nov 2026
Both researched from official sources
5 checks side by side

Higher score Loturn #4 in Auto Dealer Accounting 8.8/10 Paid ✓ 4 of 5 features Visit Loturn

Frazer DMS #6 in Auto Dealer Accounting 8.4/10 Paid ✓ 0 of 5 features Visit Frazer DMS

Loturn leads on 0 checks, Frazer DMS on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

Highest scoreLoturn · 8.8/10
Most featuresLoturn · 4 of 5

Loturn scores higher on our rubric for auto dealer accounting: 8.8 against 8.4 out of 10; our editors rank them #4 and #6.

Loturn is the better fit for small dealers wanting affordable full accounting. Frazer DMS is the better fit for independent dealers wanting a full DMS.

Loturn fits best
Small dealers wanting affordable full accounting
Frazer DMS fits best
Independent dealers wanting a full DMS

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Show only differences

Feature	Loturn 8.8/10 Visit ↗	Frazer DMS 8.4/10 Visit ↗
At a glance
Editor score	8.8	8.4
Ranking	#4 in Auto Dealer Accounting	#6 in Auto Dealer Accounting
Best for	Small dealers wanting affordable full accounting	Independent dealers wanting a full DMS
Pricing model	Paid	Paid
Starting price	$99/mo	$1,299/yr
Free plan	—	—
Free trial	—	—
Deployment	Cloud, Mobile	Cloud, Desktop, Mobile
Platforms	Web, iOS, Android	Windows, iOS
Support	Phone	Email, Phone, Live chat, Docs
Integrations	3 integrations	200+ integrations
Built for	Solo, Small business, Mid-market	Small business, Mid-market
Features Loturn 4/5 · Frazer DMS 0/5
Vehicle inventory accounting	✓ (best)	Not checked yet
Floorplan accounting	✓ (best)	Not checked yet
Financial statements	✓ (best)	Not checked yet
Parts & service accounting	Not checked yet	Not checked yet
Multi-location support	✓ (best)	Not checked yet
Specs
Deployment	Cloud	Not checked yet
Our review
Pros	Tracks per-VIN costs, recon, transport, floorplan interest and profit Double-entry ledger with dealer chart of accounts and financial statements Mobile VIN scanning, photos, AI invoice reading and document ingestion	Full accounting suite includes general ledger, reports and QuickBooks transfer Combines inventory, sales, forms and Buy Here Pay Here workflows Hosted deployment and Sidekick mobile app support remote inventory tasks
Cons	No free plan; paid access starts at $99 per month Multi-location controls and advanced reporting require the $699 plan Support is provided through a phone channel	Desktop plan is limited to Windows Hosted pricing starts higher than the Desktop plan Accounting depth beyond the listed suite is not detailed
Our verdict	Loturn is cloud-based dealership management software for independent used-vehicle dealers. It combines inventory management with per-vehicle cost and profit tracking, including reconditioning, transport and floorplan interest. Its dealer… Read the review →	Frazer DMS brings accounting together with the day-to-day work of an independent used-car dealership. Its inventory management, sales processing and desking, forms printing, and Buy Here Pay Here servicing sit alongside a full accounting… Read the review →

LoturnAuto Dealer Accounting 8.8Paid
Frazer DMSAuto Dealer Accounting 8.4Paid

Compare the top tools in

Strengths and trade-offs

Loturn — where it wins
- Tracks per-VIN costs, recon, transport, floorplan interest and profit
- Double-entry ledger with dealer chart of accounts and financial statements
- Mobile VIN scanning, photos, AI invoice reading and document ingestion
Where it doesn't
- No free plan; paid access starts at $99 per month
- Multi-location controls and advanced reporting require the $699 plan
- Support is provided through a phone channel
Frazer DMS — where it wins
- Full accounting suite includes general ledger, reports and QuickBooks transfer
- Combines inventory, sales, forms and Buy Here Pay Here workflows
- Hosted deployment and Sidekick mobile app support remote inventory tasks
Where it doesn't
- Desktop plan is limited to Windows
- Hosted pricing starts higher than the Desktop plan
- Accounting depth beyond the listed suite is not detailed

Loturn8.8/10 · Paid
Full dealer accounting and per-VIN profitability, starting at $99 per month.
Visit Loturn Full verdict →
Frazer DMS8.4/10 · Paid
A full DMS with accounting, sales, inventory and Buy Here Pay Here workflows.
Visit Frazer DMS Full verdict →