Loturn review
Full dealer accounting and per-VIN profitability, starting at $99 per month.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Loturn is cloud-based dealership management software for independent used-vehicle dealers. It combines inventory management with per-vehicle cost and profit tracking, including reconditioning, transport and floorplan interest. Its dealer chart of accounts and double-entry ledger connect purchases, recon, sales and fees with profit reports, P&L statements, balance sheets and cash-flow reporting. CRM follow-up, deal paperwork, F&I income tracking, vendor bills and document storage extend it beyond a basic accounting ledger. Solo, small and mid-market dealers can access it on the web, iOS and Android.
Pricing is organized into three monthly plans. Flipper costs $99 per month and includes inventory with live per-VIN profit, basic dealer accounting, AI invoice reading and phone access. Dealer costs $349 per month and adds full native accounting and analytics, CRM, deals and paperwork, F&I loan-referral tracking and AI PDF ingestion. Multi-Lot costs $699 per month and adds multiple locations, advanced reporting, priority support and role-based access for each rooftop. The structure lets a single-location dealer start with core accounting and move up when workflow or location requirements expand.
Loturn connects with QuickBooks, Facebook and CarGurus, while mobile tools support VIN scanning and vehicle-photo uploads directly from a phone. Floorplan liability and daily-interest tracking is a notable fit for dealers managing financed inventory, and AI invoice and document ingestion can reduce manual entry. Dealers seeking per-vehicle profitability, dealer-specific accounting and integrated sales administration should consider Loturn. Businesses that do not need those dealership workflows may find the higher-tier CRM, F&I and multi-location features unnecessary, while multi-rooftop operators should budget for the Multi-Lot plan.
Questions about Loturn
Does Loturn have a free plan? No free plan is listed; paid plans start at $99/mo (Flipper).
How much does Loturn cost? Loturn lists 3 paid plans; the lowest is Flipper at $99/mo.
What does Loturn run on? Web, iOS and Android. It runs in the cloud and as a mobile app.
What does Loturn integrate with? 3 integrations: QuickBooks, Facebook and CarGurus.
Who is Loturn built for? Solo users, small businesses and mid-market companies (our editorial estimate).
Loturn pros and cons
- Where it wins
- Tracks per-VIN costs, recon, transport, floorplan interest and profit
- Double-entry ledger with dealer chart of accounts and financial statements
- Mobile VIN scanning, photos, AI invoice reading and document ingestion
- Where it doesn't
- No free plan; paid access starts at $99 per month
- Multi-location controls and advanced reporting require the $699 plan
- Support is provided through a phone channel
Loturn fact sheet, pricing and score →
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