Best Kizen Alternatives in 2026
The top Kizen alternatives are HubSpot Marketing Hub, Adobe Marketo Engage and Braze: 15 marketing automation software our editors would look at instead of Kizen, in our ranking order.
Kizen: Insurance-focused CRM automates client follow-ups, with marketing tools and a $100 monthly per-user price. Where it falls short: agent CRM is listed at $100 per user per month.
Switching from Kizen? For most marketing automation software buyers the best Kizen alternative is HubSpot Marketing Hub, built for teams wanting broad automation with a free entry tier. On a budget, Freshmarketer starts at $15/mo, against $100/user/mo for Kizen. Mautic offers the most included contacts (50000 contacts).
Why People Look for a Kizen Alternative
- Agent CRM is listed at $100 per user per month
- Marketing features are less specialized than a dedicated marketing platform
- Agent CRM is focused on insurance teams
- Paid from $100/mo — Freshmarketer is $15/mo
Quick Picks by What You Need
- Best overallHubSpot Marketing Hub9.4
Teams wanting broad automation with a free entry tier
Visit HubSpot Marketing Hub - Lowest priceFreshmarketer8.8
Paid plans from $15/mo
Visit Freshmarketer - Best free optionHubSpot Marketing Hub9.4
Has a free plan
Visit HubSpot Marketing Hub - Most included contactsMautic8.1
50000 contacts
Visit Mautic
All 15 Kizen Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
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Best forTeams wanting broad automation with a free entry tier
- Better than Kizen:
- Editor score 9.4 vs 3.0
A broad marketing automation suite with a free plan and visual workflows.
- Lead scoring
- Lead capture forms
- Customer journeys
9.4/10★★★★★Visit HubSpot -
Best forB2B enterprises needing account-based automation
- Better than Kizen:
- Editor score 9.3 vs 3.0
A broad enterprise platform for account-based campaigns, nurture, scoring, and attribution.
- Lead scoring
- Lead capture forms
- Customer journeys
9.3/10★★★★★Visit Adobe Marketo -
Best forLarge teams needing cross-channel orchestration
- Better than Kizen:
- Editor score 9.2 vs 3.0
A broad orchestration platform for large teams, with customized pricing and limited transparency.
- Lead scoring
- Lead capture forms
- Customer journeys
9.2/10★★★★★Visit Braze -
Best forEnterprise data-driven orchestration
- Better than Kizen:
- Editor score 9.1 vs 3.0
A broad enterprise platform for governed data, journeys, activation and marketing decisioning.
9.1/10★★★★★Visit SAS -
Best forComplex Adobe-centered campaign operations
- Better than Kizen:
- Editor score 9.0 vs 3.0
A strong fit for complex Adobe-centered campaign operations, with custom pricing and enterprise tiers.
- Lead capture forms
- Customer journeys
- Email automation
9.0/10★★★★☆Visit Adobe Campaign -
Best forSmall teams wanting an all-in-one marketing suite
- Better than Kizen:
- Paid from: $25/mo vs $100/mo
- Editor score 8.9 vs 3.0
A broad marketing suite for small teams that need automation, campaigns, and analytics together.
- Lead scoring
- Lead capture forms
- Customer journeys
8.9/10★★★★☆Visit Zoho -
Best forSmall teams needing affordable multichannel journeys
- Better than Kizen:
- Paid from: $15/mo vs $100/mo
- Editor score 8.8 vs 3.0
A low-cost option for small teams that need multichannel marketing journeys.
- Lead scoring
- Lead capture forms
- Customer journeys
8.8/10★★★★☆Visit Freshmarketer -
Best forEcommerce teams focused on behavioral marketing
- Better than Kizen:
- Editor score 8.7 vs 3.0
A broad behavioral marketing platform for ecommerce teams running email, SMS, and push campaigns.
- Email automation
8.7/10★★★★☆Visit Klaviyo -
Best forEstablished teams needing deep campaign automation
- Better than Kizen:
- Editor score 8.6 vs 3.0
A deep automation suite for established teams that do not need a free plan.
- Email automation
8.6/10★★★★☆Visit ActiveCampaign -
Best forSmall teams starting with email automation
- Better than Kizen:
- Editor score 8.5 vs 3.0
A broad email automation suite with a practical free entry point for small teams.
- Email automation
8.5/10★★★★☆Visit Mailchimp -
Best forBudget-conscious teams wanting broad channels
- Better than Kizen:
- Editor score 8.4 vs 3.0
Broad channel coverage and Zoho ecosystem integration at a low annual starting price.
- Lead scoring
- Lead capture forms
- Customer journeys
8.4/10★★★★☆Visit Zoho -
Best forEmail-first teams and ecommerce marketers
- Better than Kizen:
- Paid from: $15.58/mo vs $100/mo
- Editor score 8.3 vs 3.0
A broad email-first automation suite with ecommerce, landing pages, and AI tools.
- Email automation
8.3/10★★★★☆Visit GetResponse -
Best forTeams wanting free-to-enter CRM-connected automation
- Better than Kizen:
- Editor score 8.2 vs 3.0
A CRM-connected automation platform with a free entry point and costly advanced tiers.
- Lead scoring
- Lead capture forms
- Customer journeys
8.2/10★★★★☆Visit HubSpot -
Best forOrganizations already using the Odoo ecosystem
- Better than Kizen:
- Editor score 8.2 vs 3.0
A capable choice for organizations that already run marketing and customer data in Odoo.
- Lead scoring
- Lead capture forms
- Customer journeys
8.2/10★★★★☆Visit Odoo -
Best forTechnical teams wanting open-source automation
- Better than Kizen:
- Editor score 8.1 vs 3.0
A flexible self-hosted automation suite with strong workflow and API capabilities.
- Lead scoring
- Lead capture forms
- Customer journeys
8.1/10★★★★☆Visit Mautic
Kizen Alternatives: Common Questions
What is the best alternative to Kizen?
HubSpot Marketing Hub: #1 in our Marketing Automation Software ranking, with an editor score of 9.4 out of 10. A broad marketing automation suite with a free plan and visual workflows.
Is there a free alternative to Kizen?
Yes. HubSpot Marketing Hub, Freshmarketer, Klaviyo, Mailchimp and GetResponse have a free plan or a free tier (8 of the 15 alternatives on this page).
What is the cheapest paid alternative to Kizen?
Of the alternatives here that publish a price, Freshmarketer starts lowest, at $15/mo.
Why do people look for Kizen alternatives?
Agent CRM is listed at $100 per user per month; Marketing features are less specialized than a dedicated marketing platform; Agent CRM is focused on insurance teams.
Which Kizen alternative has the most included contacts?
Mautic, with 50000 contacts.
How do I switch from Kizen?
Export your data from Kizen (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel Kizen.
How to Switch from Kizen
- Export your data from Kizen (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel Kizen.
Kizen vs Each Alternative
| # | Tool | Free plan | Paid from | Email automation | Customer journeys | Lead scoring | Lead capture forms | Score |
|---|---|---|---|---|---|---|---|---|
| 107 | Kizen | $100/user/mo | Yes | Yes | Yes | 3.0 | ||
| 1 | HubSpot Marketing Hub | Yes | Yes | Yes | Yes | Yes | 9.4 | |
| 2 | Adobe Marketo Engage | No | Yes | Yes | Yes | Yes | 9.3 | |
| 3 | Braze | Yes | Yes | Yes | Yes | 9.2 | ||
| 4 | SAS Customer Intelligence 360 | 9.1 | ||||||
| 5 | Adobe Campaign | No | Yes | Yes | Yes | 9.0 | ||
| 6 | Zoho Marketing Plus | No | $25/user/mo | Yes | Yes | Yes | Yes | 8.9 |
| 7 | Freshmarketer | Yes | $15/mo | Yes | Yes | Yes | Yes | 8.8 |
| 8 | Klaviyo | Yes | Yes | 8.7 | ||||
| 9 | ActiveCampaign | No | Yes | 8.6 | ||||
| 10 | Mailchimp | Yes | Yes | 8.5 | ||||
| 11 | Zoho Marketing Automation | No | Yes | Yes | Yes | Yes | 8.4 | |
| 12 | GetResponse | Yes | $15.58/mo | Yes | 8.3 | |||
| 13 | HubSpot Landing Pages | Yes | Yes | Yes | Yes | Yes | 8.2 | |
| 14 | Odoo Marketing Automation | Yes | Yes | Yes | Yes | Yes | 8.2 | |
| 15 | Mautic | Yes | €247.50/mo | Yes | Yes | Yes | Yes | 8.1 |
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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