Best Improvely Alternatives in 2026
The top Improvely alternatives are Adjust, Singular and Kochava: 15 marketing attribution software our editors would look at instead of Improvely, in our ranking order.
Improvely: A focused attribution tool for basic ROI reporting, without multi-touch models. Where it falls short: does not provide multi-touch attribution.
Switching from Improvely? For most marketing attribution software buyers the best Improvely alternative is Adjust, built for mature mobile attribution programs. Singular has a free plan, which Improvely does not. Kochava offers the most journey window (30 days).
Why People Look for an Improvely Alternative
- Does not provide multi-touch attribution
- Integration options center on five listed platforms
- Data retention is limited to up to two years
- No free plan — 5 of the alternatives below have it
- No multi-touch attribution — 9 of the alternatives below have it
Quick Picks by What You Need
- Best overallAdjust9.1
Mature mobile attribution programs
Visit Adjust - Lowest priceAirbridge8.3
Paid plans from $40/mo
Visit Airbridge - Best free optionSingular8.9
Has a free plan (Improvely has none)
Visit Singular - Most journey windowKochava8.8
30 days
Visit Kochava - Best for multi-touch attributionAdjust9.1
Multi-touch attribution (Improvely: no)
Visit Adjust
All 15 Improvely Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
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Best forMature mobile attribution programs
- Better than Improvely:
- Multi-touch attribution
- Editor score 9.1 vs 5.8
A broad mobile attribution toolkit for teams measuring campaigns, revenue, and app journeys.
- Data warehouse export
- Multi-touch attribution
- Revenue attribution
9.1/10★★★★★Visit Adjust -
Best forMobile-first teams needing free attribution
- Better than Improvely:
- Free plan
- Multi-touch attribution
- Editor score 8.9 vs 5.8
Broad mobile and web attribution with a free starting tier and warehouse delivery.
- Data warehouse export
- Offline data attribution
- Multi-touch attribution
8.9/10★★★★☆Visit Singular -
Best forMature omnichannel mobile marketers
- Better than Improvely:
- Free plan
- Multi-touch attribution
- Editor score 8.8 vs 5.8
A mature attribution suite with broad channel coverage and a relatively high paid entry point.
- Data warehouse export
- Offline data attribution
- Multi-touch attribution
8.8/10★★★★☆Visit Kochava -
Best forEnterprise teams needing advanced attribution
- Better than Improvely:
- Multi-touch attribution
- Editor score 8.7 vs 5.8
Advanced attribution and budget optimization for complex, data-rich marketing teams.
- Data warehouse export
- Offline data attribution
- Multi-touch attribution
8.7/10★★★★☆Visit SegmentStream -
Best forEcommerce operators wanting free analytics breadth
- Better than Improvely:
- Free plan
- Editor score 8.6 vs 5.8
A broad free analytics platform for ecommerce operators, with advanced measurement in paid tiers.
8.6/10★★★★☆Visit Triple Whale -
Best forTeams wanting broad attribution at low cost
- Better than Improvely:
- Free plan
- Multi-touch attribution
- Editor score 8.5 vs 5.8
Broad attribution coverage with a free plan and a $79 annual-billing entry tier.
- Data warehouse export
- Offline data attribution
- Multi-touch attribution
8.5/10★★★★☆Visit Zobrx -
Best forRevenue-focused marketers seeking a low entry price
- Better than Improvely:
- Multi-touch attribution
- Editor score 8.4 vs 5.8
A $69 monthly entry point for multi-touch, revenue, and ad-platform attribution.
- Offline data attribution
- Multi-touch attribution
- Revenue attribution
8.4/10★★★★☆Visit Hyros -
Best forGrowing app teams on a low-cost paid plan
- Better than Improvely:
- Multi-touch attribution
- Editor score 8.3 vs 5.8
A low-cost starting point for growing app teams needing web and mobile attribution.
- Data warehouse export
- Offline data attribution
- Multi-touch attribution
8.3/10★★★★☆Visit Airbridge -
Best forB2B teams attributing pipeline and revenue
- Better than Improvely:
- Multi-touch attribution
- Editor score 8.2 vs 5.8
A broad B2B attribution platform for connecting touchpoints to pipeline and revenue.
- Data warehouse export
- Offline data attribution
- Multi-touch attribution
8.2/10★★★★☆Visit CaliberMind -
Best forLarge Shopify brands with substantial ad spend
- Better than Improvely:
- Editor score 8.1 vs 5.8
A deep attribution suite for large Shopify brands with substantial ad spend.
8.1/10★★★★☆Visit Northbeam -
Best forLead-generation teams tracking calls and revenue
- Better than Improvely:
- Editor score 8.0 vs 5.8
A broad attribution platform for teams connecting leads, calls and revenue.
8.0/10★★★★☆Try Ruler Analytics -
Best forFunnel-based marketers seeking affordable attribution
- Better than Improvely:
- Multi-touch attribution
- Editor score 7.9 vs 5.8
Affordable funnel attribution with strong reporting, segmentation, and ad conversion tools.
- Multi-touch attribution
- Revenue attribution
7.9/10★★★★☆Visit SegMetrics -
Best forTeams prioritizing media optimization over attribution
- Better than Improvely:
- Editor score 7.8 vs 5.8
A strong media optimization platform for teams managing complex paid-channel programs.
7.8/10★★★★☆Visit MarinOne -
Best forApp teams needing deep links and journey clicks
- Better than Improvely:
- Free plan
- Editor score 7.7 vs 5.8
A focused deep-linking tool for app journeys, clicks, QR codes, and owned-media measurement.
- Offline data attribution
7.7/10★★★★☆Visit AppsFlyer -
Best forEnterprise marketers needing broader campaign automation
- Better than Improvely:
- Editor score 7.7 vs 5.8
A broad automation suite with multi-touch attribution for enterprise marketing teams.
7.7/10★★★★☆Visit Adobe Marketo
Improvely Alternatives: Common Questions
What is the best alternative to Improvely?
Adjust: #2 in our Marketing Attribution Software ranking, with an editor score of 9.1 out of 10. A broad mobile attribution toolkit for teams measuring campaigns, revenue, and app journeys.
Is there a free alternative to Improvely?
Yes. Singular, Kochava, Triple Whale, Zobrx and AppsFlyer OneLink have a free plan or a free tier.
What is the cheapest paid alternative to Improvely?
Of the alternatives here that publish a price, Airbridge starts lowest, at $40/mo.
Why do people look for Improvely alternatives?
Does not provide multi-touch attribution; Integration options center on five listed platforms; Data retention is limited to up to two years.
Which Improvely alternative has the most journey window?
Kochava, with 30 days.
How do I switch from Improvely?
Export your data from Improvely (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel Improvely.
How to Switch from Improvely
- Export your data from Improvely (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel Improvely.
Improvely vs Each Alternative
| # | Tool | Free plan | Paid from | Multi-touch attribution | Attribution models | Offline data attribution | Revenue attribution | Score |
|---|---|---|---|---|---|---|---|---|
| 35 | Improvely | No | $29/mo | No | Single_touch | Yes | Yes | 5.8 |
| 1 | Adjust | No | Yes | Multi_touch | Yes | 9.1 | ||
| 2 | Singular | Yes | Yes | Multi_touch | Yes | Yes | 8.9 | |
| 3 | Kochava | Yes | $500/mo | Yes | Multi_touch | Yes | Yes | 8.8 |
| 4 | SegmentStream | Yes | Multi_touch | Yes | Yes | 8.7 | ||
| 5 | Triple Whale | Yes | 8.6 | |||||
| 6 | Zobrx | Yes | $79/mo | Yes | Multi_touch | Yes | Yes | 8.5 |
| 7 | Hyros | No | $69/mo | Yes | Custom | Yes | Yes | 8.4 |
| 8 | Airbridge | No | $40/mo | Yes | Multi_touch | Yes | Yes | 8.3 |
| 9 | CaliberMind | Yes | Multi_touch | Yes | Yes | 8.2 | ||
| 10 | Northbeam | No | 8.1 | |||||
| 11 | Ruler Analytics | No | 8.0 | |||||
| 12 | SegMetrics | No | $57/mo | Yes | Multi_touch | Yes | 7.9 | |
| 13 | MarinOne | No | $500/mo | 7.8 | ||||
| 14 | AppsFlyer OneLink | Yes | Yes | 7.7 | ||||
| 15 | Adobe Marketo Engage | No | 7.7 |
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update