Improvely
Improvely: A focused attribution tool for basic ROI reporting, without multi-touch models. Ranked #35 of 38 in Marketing Attribution Software by our editors (5.8/10); pricing: 14-day trial; best for small businesses needing basic ROI attribution.
At a glance
- Editor score5.8 / 10
- Pricing14-day trial
- Best forSmall businesses needing basic ROI attribution
- Free planNo
- Paid from$29/mo
- Multi-touch attributionNo
- Facts checked20 Sep 2026
Where it wins
- Tracks visits, conversions, revenue, and ROI in one product
- Offers first- and last-touch attribution models
- Includes click-fraud monitoring, funnels, exports, and an API
Where it doesn't
- Does not provide multi-touch attribution
- Integration options center on five listed platforms
- Data retention is limited to up to two years
Our verdict on Improvely
Improvely is a web-based marketing analytics product for marketers, agencies, and teams that need to connect visits, campaigns, conversions, and revenue. It attributes conversions using first-click, first-ad-click, last-click, or last-ad-click models, while also providing visitor activity profiles, custom funnel reports, link tracking, split-testing tracking, click-fraud monitoring, CSV exports, and a server-side HTTP API. Small businesses get a focused way to examine basic ROI without adopting a broader multi-touch attribution system.
Pricing is organized into four monthly plans, with a 14-day trial. Freelancer costs $29 per month and includes visit and conversion tracking, click-fraud monitoring, and split-testing tracking tools. Startup costs $79 per month with the same listed highlights. Small Agency costs $149 per month and adds sub-accounts, while Large Agency costs $299 per month and adds white-label reporting to the Small Agency features. The agency tiers are therefore the clearest fit for teams managing multiple client accounts or presenting branded reports.
Improvely’s main strength is its focused reporting scope: revenue and ROI reporting, custom funnels, visitor activity profiles, fraud monitoring, and selectable single-touch models cover common campaign-analysis needs. It also connects with WooCommerce, Shopify, Volusion, BigCommerce, and MailChimp, and its API supports custom or non-website conversion events. The tradeoff is analytical depth and ecosystem breadth. There is no multi-touch attribution, and data is retained for up to two years before older data is periodically deleted. Choose Improvely for straightforward campaign and conversion attribution, especially where agency reporting is useful; choose an alternative if multi-touch analysis or a wider integration ecosystem is central to the buying decision.
Your product? Our editors can test Improvely in depth and publish a review, labelled as paid · from $149/mo →
Improvely pricing
All 4 Improvely plans and prices →
Improvely fact sheet
| Free plan | No |
|---|---|
| Paid from | $29/mo |
| Multi-touch attribution | No |
| Attribution models | Single_touch |
| Journey window | Not verified |
| Offline data attribution | Yes |
| Revenue attribution | Yes |
| Data warehouse export | Not verified |
| Data retention | Limited |
| Free trial | 14 days · card required |
| Deployment | Cloud |
| Platforms | Web |
| Support | Email, Docs |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 5 integrations: WooCommerce, Shopify, Volusion, BigCommerce, MailChimp See all → |
| Pricing | 14-day trial (source) |
| Website | improvely.com |
| Facts checked | 20 Sep 2026 |
Improvely integrations
Improvely lists 5 integrations on its own site.
- WooCommerce
- Shopify
- Volusion
- BigCommerce
- MailChimp
See all Improvely integrations →
Alternatives to Improvely
- AdjustA broad mobile attribution toolkit for teams measuring campaigns, revenue, and app journeys.9.1
- SingularBroad mobile and web attribution with a free starting tier and warehouse delivery.8.9
- KochavaA mature attribution suite with broad channel coverage and a relatively high paid entry point.8.8
See all Improvely alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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